We do the hard work behind Circular Shopping.
Take control of your brand and become a part of the fastest growing consumer behavior in the United States.
Founded as a California Benefit Corporation, Trove was founded by individuals who strongly believe that circular sustainability is the only way forward for retail.
We provide a white-label circular shopping solution that empowers premium brands to take back supply and control their own resale channel and customer experience.
Trove is the leader in branded resale managing programs for innovative brands including Levi's, Patagonia, Eileen Fisher, Arc'teryx, and REI.
Take control of your brand and become a part of the fastest growing consumer behavior in the United States.
Founded as a California Benefit Corporation, Trove was founded by individuals who strongly believe that circular sustainability is the only way forward for retail.
We provide a white-label circular shopping solution that empowers premium brands to take back supply and control their own resale channel and customer experience.
Trove is the leader in branded resale managing programs for innovative brands including Levi's, Patagonia, Eileen Fisher, Arc'teryx, and REI.
Location: United States, California, Brisbane
Employees: 201-500
Total raised: $77.5M
Founded date: 2012
Investors 9
| Date | Name | Website |
| - | Commerce V... | commerce.v... |
| 23.01.2022 | Capital On... | growthvent... |
| 26.08.2021 | G2VP | g2vp.com/ |
| - | The Westly... | westlygrou... |
| 02.06.2022 | Simon Equi... | simonequit... |
| - | Wireframe ... | wireframev... |
| 14.01.2021 | DGNL Ventu... | dgnl.vc |
| - | Elemental ... | elementali... |
| 27.08.2021 | D3 Jubilee... | d3jubilee.... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 25.08.2021 | Series D | $77.5M | G2VP |
Mentions in press and media 6
| Date | Title | Description |
| 25.08.2021 | Trove Secures $77.5 Million Series D Funding Round, Led by G2 Venture Partners | Company Accelerates Expansion as Demand for Branded Recommerce Surges Trove, the market leader in branded recommerce powering circular shopping for lululemon, Patagonia, REI, Nordstrom, Levi’s, Eileen Fisher, Arc’teryx and other leading bra... |
| 25.08.2021 | Daily funding roundup - August 25th, 2021 | Cribl raised $200M; Calibrate landed $100M; NoRedInk secured $50M; MakersPlace picks up $30M Form Energy: Form Energy is a Somerville, Ma.-based company that’s developing and scaling the production of a new type of rechargeable battery that... |
| 25.08.2021 | Trove : Secures $77.5 Million Series D Funding Round, Led by G2 Venture Partners | Trove, the market leader in branded recommerce powering circular shopping for lululemon, Patagonia, REI, Nordstrom, Levi’s, Eileen Fisher, Arc’teryx and other leading brands, today announced that it has closed a $77.5 million Series D fundi... |
| - | Lululemon is testing a resale program where shoppers can sell and buy used items | Lululemon is piloting a trade-in program in California and Texas next month and plans to expand to an online resale program in June. The retailer says it will rely on shoppers’ feedback in the pilot before it scales it to other states and m... |
| - | 5 e-commerce technology trends experts say brands are thinking about right now | E-commerce is evolving as it grows. Fiordaliso/Moment/Getty This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Redeem now The e-commerce world is undergoing big changes while recording massi... |
| - | Trove | “Trove powers branded recommerce for the world's most beloved brands. Extend your product lifespan & invest in conscious commerce with resale at scale.” |