We do the hard work behind Circular Shopping.
Take control of your brand and become a part of the fastest growing consumer behavior in the United States.
Founded as a California Benefit Corporation, Trove was founded by individuals who strongly believe that circular sustainability is the only way forward for retail.
We provide a white-label circular shopping solution that empowers premium brands to take back supply and control their own resale channel and customer experience.
Trove is the leader in branded resale managing programs for innovative brands including Levi's, Patagonia, Eileen Fisher, Arc'teryx, and REI.
Location: United States, California, Brisbane
Employees: 201-500
Total raised: $77.5M
Founded date: 2012
Investors 8
| Date | Name | Website |
| - | Commerce V... | commerce.v... |
| 23.01.2022 | Capital On... | growthvent... |
| 26.08.2021 | G2VP | g2vp.com/ |
| - | The Westly... | westlygrou... |
| 02.06.2022 | Simon Equi... | simonequit... |
| - | Wireframe ... | wireframev... |
| 14.01.2021 | DGNL Ventu... | dgnl.vc |
| 27.08.2021 | D3 Jubilee... | d3jubilee.... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 25.08.2021 | Series D | $77.5M | G2VP |
Mentions in press and media 6
| Date | Title | Description | Source |
| 25.08.2021 | Trove Secures $77.5 Million Series D Funding Round, Led by G... | Company Accelerates Expansion as Demand for Branded Recommerce Surges Trove, the market leader in b... | aithority.... |
| 25.08.2021 | Daily funding roundup - August 25th, 2021 | Cribl raised $200M; Calibrate landed $100M; NoRedInk secured $50M; MakersPlace picks up $30M Form E... | vator.tv/n... |
| 25.08.2021 | Trove : Secures $77.5 Million Series D Funding Round, Led by... | Trove, the market leader in branded recommerce powering circular shopping for lululemon, Patagonia, ... | marketscre... |
| - | Lululemon is testing a resale program where shoppers can sel... | Lululemon is piloting a trade-in program in California and Texas next month and plans to expand to a... | cnbc.com/2... |
| - | 5 e-commerce technology trends experts say brands are thinki... | E-commerce is evolving as it grows. Fiordaliso/Moment/Getty This story is available exclusively to I... | businessin... |
| - | Trove | “Trove powers branded recommerce for the world's most beloved brands. Extend your product lifespan &... | fastfounde... |