Trax Retail
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Trax Retail

https://traxretail.com/
Last activity: 04.11.2024
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Categories: AnalyticsB2CComputerDataE-commerceManagementMarketMeasurementStoreTechnology
Trax is the world leader in computer vision solutions for retail. Trax offers best-in-class in-store execution tools, market measurement services and data science solutions that are fundamentally transforming how in-store retail data is being collected, viewed and analysed. With Trax, consumer goods manufacturers and retailers can improve product availability, reduce distribution gaps, identify category opportunities and increase their sales immediately.

Our unique technology uses a combination of image recognition, deep learning and data science to turn shelf images captured with mobile devices, fixed cameras or robots into real-time actionable insights. These recommendations and predictions not only help customers measure and monitor their in-store execution performance but also unlock revenue opportunities in the marketplace.

Trax has been chosen globally as a strategic partner by over 175 clients in over 50 countries. Some of the world's top brands such as Coca-Cola, AB InBev, Nestle, Henkel and P&G among others leverage Trax globally to increase efficiency and business growth. Trax is headquartered in Singapore with offices across Asia Pacific, Europe, Middle East, North America and South America.

To learn more about Trax, please visit http://www.traxretail.com
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Mentions
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Location: Singapore
Employees: 1001-5000
Phone: +65 6224 9145
Total raised: $1.05B
Valuation: $1.1B
Founded date: 2010

Investors 18

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Funding Rounds 8

DateSeriesAmountInvestors
13.11.2023-$50M-
21.05.2021Series E$640M-
24.07.2019Series D$100M-
04.07.2018-$125M-
28.06.2017-$64MWarburg Pi...
08.02.2017-$19.5M-
09.06.2016-$40M-
15.12.2014-$15M-

Mentions in press and media 52

DateTitleDescription
04.11.2024Trax Appoints Kendra Ricenbaw as Chief Customer Experience OfficerTrax Logo Experienced Leader to Drive Customer Experience and Operations Strategy for the Retail Tech Innovator as it Deploys its New Data-Driven AI Solution BOSTON, Nov. 4, 2024 /PRNewswire-PRWeb/ -- Trax Retail, the data and technology co...
23.09.2024Trax Appoints Karan Khanna as Chief Product and Technology OfficerTrax Logo Seasoned Technical Leader from Amazon, Mediaocean, Microsoft, and Salesforce to Usher in Next-Gen Technology for Optimal Retail Execution and Consumer Engagement BOSTON, Sept. 23, 2024 /PRNewswire-PRWeb/ -- Trax Retail, the retail...
05.08.2024Trax Appoints Brittany Billings as Chief Marketing OfficerBrittany Billings, CMO of Trax Experienced Marketing Leader Heads Trax's Marketing Organization to Enhance Brand Presence, Expand Global Reach, and Achieve Strategic Priorities BOSTON, Aug. 5, 2024 /PRNewswire-PRWeb/ -- Trax Retail, the ret...
13.11.2023Trax Receives $50M FinancingTrax, a Boston, MA-based provider of image recognition solutions for brick-and-mortar retail, raised $50M in financing. Deutsche Bank Private Credit & Infrastructure provided the financing. The company intends to use the funds to accele...
28.09.2023Bytes to Bites part two – From farm to fork: Leveraging AI in the food supply chainEditor’s Note: Eva Everloo is senior investment analyst, and Anina Troya is an investment analyst intern at agri-food tech investor PeakBridge. The views expressed in this guest commentary are the authors’ own and do not necessarily reflect...
15.03.2023The Growth of AI and Machine Learning in Southeast AsiaAs the world races forward, Southeast Asia is not far behind. With its vibrant economies, bustling cities, and tech-savvy population, the region is emerging as a hub for innovation and progress. In this new era of rapid growth and transform...
08.02.2023Trax Joins the MuleSoft Technology Partner ProgramMuleSoft Certified Connector for Trax simplifies integration to Salesforce Consumer Goods Cloud and helps CPG companies create seamless digital experiences, faster Trax, a leading global provider of computer vision solutions and analytics f...
07.02.2023Despite Easing Inflation, American Consumers Proceed with CautionDENVER (PRWEB) February 07, 2023 The unsteady economy has significantly impacted consumers with rising gas prices, overwhelming debt, and expensive everyday essentials (we’re looking at you, eggs!), making the start of 2023 a rocky one for ...
02.11.2022Пять израильских университетов входят в число 50 лучших производителей предпринимателейСтуденты в кампусе Mount Scopus Еврейского университета в первый день открытия учебного года 23 октября 2022 года. (Olivier Fitoussi/FLASH90) Программы Еврейского университета в Иерусалиме привлекли 412 учредителей, которые создали 361 комп...
24.08.2022Data snapshot: The downturn is testing the value of In-Store Retail & Restaurant TechData Snapshot is a regular AFN feature analyzing agrifoodtech market investment data provided by our parent company, AgFunder. Click here for more research from AgFunder and sign up to our newsletters to receive alerts about new research re...
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