Trax Retail
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Trax Retail

https://traxretail.com/
Last activity: 13.08.2025
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Categories: AnalyticsB2CComputerDataE-commerceManagementMarketMeasurementStoreTechnology
Trax is the world leader in computer vision solutions for retail. Trax offers best-in-class in-store execution tools, market measurement services and data science solutions that are fundamentally transforming how in-store retail data is being collected, viewed and analysed. With Trax, consumer goods manufacturers and retailers can improve product availability, reduce distribution gaps, identify category opportunities and increase their sales immediately.

Our unique technology uses a combination of image recognition, deep learning and data science to turn shelf images captured with mobile devices, fixed cameras or robots into real-time actionable insights. These recommendations and predictions not only help customers measure and monitor their in-store execution performance but also unlock revenue opportunities in the marketplace.

Trax has been chosen globally as a strategic partner by over 175 clients in over 50 countries. Some of the world's top brands such as Coca-Cola, AB InBev, Nestle, Henkel and P&G among others leverage Trax globally to increase efficiency and business growth. Trax is headquartered in Singapore with offices across Asia Pacific, Europe, Middle East, North America and South America.

To learn more about Trax, please visit http://www.traxretail.com
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Location: Singapore
Employees: 1001-5000
Phone: +65 6224 9145
Total raised: $1.05B
Valuation: $1.1B
Founded date: 2010

Investors 18

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Funding Rounds 8

DateSeriesAmountInvestors
13.11.2023-$50M-
21.05.2021Series E$640M-
24.07.2019Series D$100M-
04.07.2018-$125M-
28.06.2017-$64MWarburg Pi...
08.02.2017-$19.5M-
09.06.2016-$40M-
15.12.2014-$15M-

Mentions in press and media 57

DateTitleDescription
13.08.2025Xpand: $6 Million Raised For Launching Autonomous Retail StoresXpand, a retail tech startup developing AI-based autonomous stores, has raised $6 million in a funding round led by Ibex Investors and Emerge, with participation from its leadership team. The funds will enable Xpand to launch its first smar...
02.08.2025Octup Secures $12 Million to Revolutionize 3PL Operations with AIOctup, an AI operations platform for 3PLs, secured $12 million in Seed funding. This capital fuels its mission to modernize logistics. The platform unifies operational data, provides real-time analytics, and enhances client visibility. It t...
24.07.2025Octup: $12 Million Seed Funding Raised For 3PL PlatformOctup, a real-time AI operations platform for third-party logistics providers (3PLs), has raised $12 million in a Seed round co-led by Shine Capital and JAL Ventures, with contributions from Stone Capital, Tal Ventures, and HCS Capital. In ...
10.07.2025Trax Retail Launches New On-Device IR TechnologyTrax, the technology company revolutionizing retail through data-driven AI, today announces the launch of its AR-powered On-Device IR, a new solution for consumer packaged goods (CPG) companies to understand and respond to shelf conditions ...
07.04.2025U.S.-grown sunflower oil helps food innovations keep pace with trends shaping when and what we eatWith constantly evolving consumer food tastes and preferences, ingredient sourcing can be an ongoing challenge for food manufacturers trying to deliver against expectations for quality, taste, texture and innovation. As times and food formu...
04.11.2024Trax Appoints Kendra Ricenbaw as Chief Customer Experience OfficerTrax Logo Experienced Leader to Drive Customer Experience and Operations Strategy for the Retail Tech Innovator as it Deploys its New Data-Driven AI Solution BOSTON, Nov. 4, 2024 /PRNewswire-PRWeb/ -- Trax Retail, the data and technology co...
23.09.2024Trax Appoints Karan Khanna as Chief Product and Technology OfficerTrax Logo Seasoned Technical Leader from Amazon, Mediaocean, Microsoft, and Salesforce to Usher in Next-Gen Technology for Optimal Retail Execution and Consumer Engagement BOSTON, Sept. 23, 2024 /PRNewswire-PRWeb/ -- Trax Retail, the retail...
05.08.2024Trax Appoints Brittany Billings as Chief Marketing OfficerBrittany Billings, CMO of Trax Experienced Marketing Leader Heads Trax's Marketing Organization to Enhance Brand Presence, Expand Global Reach, and Achieve Strategic Priorities BOSTON, Aug. 5, 2024 /PRNewswire-PRWeb/ -- Trax Retail, the ret...
13.11.2023Trax Receives $50M FinancingTrax, a Boston, MA-based provider of image recognition solutions for brick-and-mortar retail, raised $50M in financing. Deutsche Bank Private Credit & Infrastructure provided the financing. The company intends to use the funds to accele...
28.09.2023Bytes to Bites part two – From farm to fork: Leveraging AI in the food supply chainEditor’s Note: Eva Everloo is senior investment analyst, and Anina Troya is an investment analyst intern at agri-food tech investor PeakBridge. The views expressed in this guest commentary are the authors’ own and do not necessarily reflect...
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