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| Aug 31, 2026 | Reddit vanished from ChatGPT in four days. Real estate should take the hint. | A seller opens ChatGPT and types: Who’s the best listing agent in my neighborhood? Three names come back, a sentence about each, a few links. No page two. No ads to buy your way onto. Every other agent in that market is out of the conversat... |
| Jun 29, 2026 | The new real estate playbook is getting cited by AI, not clicked on | For two decades, the playbook for promoting a real estate brand found online was stable enough to teach: optimize the website, win the keywords, climb Google’s rankings, capture the click. In 2026, the foundation under that playbook is crac... |
| Apr 17, 2026 | AI-enabled home assistants could reshape real estate listings
From optional feature to expected standard | A meaningful shift is underway in residential real estate—and most agents aren’t paying attention yet.
This change isn’t about AI writing listing descriptions or generating social media posts. It isn’t about CRMs or lead generation platform... |
| Apr 8, 2026 | AI killed the real estate agent personal brand — now what? | Visibility used to win. Now it’s just noise.
For the past 20 years, real estate agents have been told the same thing: build your personal brand. Post consistently. Shoot video. Be everywhere. The belief was simple — if people saw you often ... |
| Sep 8, 2025 | 10 levers the Trump Admin may pull to attack housing affordability | Why: Shrinking the MBS–Treasury spread can unlock thousands of approvals without the Fed cutting the Fed Funds rate. Fannie Mae and Freddie Mac — exit conservatorship without raising rates?
The administration plans to release the GSEs with ... |
| Sep 3, 2025 | The 25-year housing surge and why the boom is just beginning | That’s a 20–45% expansion in workforce demand over the next decade. At the same time, many older agents are retiring, creating natural turnover. ATTOM’s lending data shows purchase activity rose in 97% of metro areas in Q2 2025 — particular... |
| May 19, 2025 | Homebuilder sales incentives are in full bloom this spring | The spring homebuying season is in full swing. But what is typically the busiest time of year for homebuilders has not lived up to the hype in 2025.
As builders struggle to close sales, resulting in declines in builder confidence and in com... |
| Oct 4, 2024 | Navigating the Housing Market: Strategies for Homebuyers and Agents | The housing market is a complex maze. For homebuyers, understanding this landscape is crucial. For real estate agents, guiding clients through it is an art. With mortgage rates fluctuating and home prices soaring, the stakes are high. This ... |
| Oct 3, 2024 |
10 best practices for working with homebuyers (& getting referrals) | At any point this year, have you worried about how to articulate the value you bring when representing a homebuyer in a real estate transaction? You know what you do, but how do you explain it so a buyer understands your value? Do you detai... |
| Sep 27, 2024 | The Real Estate Rollercoaster: Navigating Success and Stability in a Shifting Market | The real estate market is a wild ride. Agents and buyers alike find themselves on a rollercoaster of highs and lows. For agents, success is the ultimate goal. But what does that mean in a world where home prices refuse to fall? Let’s break ... |
| Sep 25, 2024 |
How to be a successful real estate agent (without going broke) | Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.
No one gets into real estate to suffer career-ending, failure-to-launch syndrome. You got your lic... |
| Sep 19, 2024 |
3 FSBO scripts that actually book appointments (+ tips for using them) | Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.
In this article, we’ll show you exactly how to convert unrepresented sellers into listings and sal... |
| Mar 13, 2024 |
The best real estate coaching programs for 2024 | Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.
Real estate is a vibrant, dynamic and competitive industry. From the thrill of a sale to the pursu... |
| Jan 29, 2024 |
6 ways to avoid becoming real estate agent roadkill in 2024 | 2023 was the weirdest real estate market on record. We played mortgage rate ping-pong, had unprecedented low levels of inventory and still there were escalating prices. All this happened, but you survived it, so go you! Well done. Now it’s ... |
| Jan 24, 2024 |
What to do when your buyer wants to make a lowball property offer | Let’s talk about lowball offers. What constitutes a “lowball” offer, when is it appropriate or not appropriate and how can you encourage your buyer clients to stop insisting on offering a price that’s unlikely to result in an offer?
By defi... |
| Jan 10, 2024 |
10 easy ways to make your next listing sell ASAP | You’re excited to get your next listing on the market, but now you’re feeling the pressure to do an amazing job for your sellers, who have put their trust in you and are excited about making a move.
All sellers expect the same things from y... |
| Jan 3, 2024 |
5 listing appointment mistakes to avoid | What should you avoid saying or doing on a listing presentation? Whether you’re presenting to a good friend, a referral client or a colder lead, there are some universal mistakes you must avoid if you want to take the listing. The good news... |
| Dec 20, 2023 |
6 strategies to get more from your MLS searches | Real estate agents and brokers, are you relying solely on that buyer drip you set up for your motivated and qualified clients? Has the drip run dry? It’s time to get more creative, aggressive and profitable with your MLS searches.
Today we’... |
| Dec 8, 2023 |
Top 10 ways to get homebuyers to work with you | How do you articulate the value you bring when representing a homebuyer in a real estate transaction? You know what you do, but how do you explain it in such a way that a buyer understands your value, the required agency forms and everythin... |
| Nov 9, 2023 |
How to make at least $100,000 in 100 days as a real estate agent | Real estate agents: You can turn the next quarter into your best one yet by following this profitable and proactive plan. 4 rules to follow to earn $100k in 100 days
The median-home sales price in the United States is north of $400,000. Tha... |
| Nov 7, 2023 |
5 ways to provide overwhelming value to buyer clients | It’s a fact: Buyer-side commissions are no longer a guarantee and no longer an entitlement. You can’t just assume you’ll be receiving a set percentage on every transaction.
Though this seems like a whole new stress-inducing worry for many r... |
| Oct 19, 2023 |
Real estate agents’ 12-month prospecting plan | Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. There are several categories of events. Events you create, promote, and manage yourself, events that you can sponsor which are cre... |
| Sep 20, 2023 |
6 steps to add to your real estate communication plan | When it comes to keeping in touch with your clients, consistency is key. You need a communication plan that keeps you top of mind with your sphere of influence so they’ll contact you when they need to buy or sell a home.
At the same time, y... |
| Sep 15, 2023 |
How real estate professionals can help first responders buy a home | Our way of honoring first responders is by educating our podcast listeners, readers and coaching clients in the real estate industry about how to help those who helped all of us and are still being of service every day. We all owe a debt of... |
| Sep 12, 2023 |
How to set up your real estate database for referral success | Everyone wants to know: How do I create a steady flow of repeat and referral business? Here’s the answer — create a 12-month plan so you can get into action and out of getting ready to get started mode! First, we’ll make sure you’re set up ... |
| Aug 18, 2023 |
Home pricing rules: don’t go if you don’t know | A great Listing pre-qualification script pulls out critical facts so you can be best prepared to not just take the listing, but to price it right in the first place! Not prequalifying is unprofessional and can waste your time and the seller... |
| Aug 9, 2023 |
Real estate agents: are you heading for a crash? | How do you know if your business is headed for a crash? Will your income fall off a cliff in 60 to 90 days or will you keep your momentum?
Before there were reliable Seismometers, earthquakes were even more destructive than they are today. ... |
| Jul 20, 2023 |
I’d list my home, but where would I move? | With record-low inventory nationwide, real estate agents seem to be hearing the same thing day in and day out: “I’d list my home, but where would I move?” For most agents, that’s the end of the conversation, ending the possibility of taking... |
| Aug 31, 2022 | 13 countries that hit the sweet spot between cheap housing and good quality of life for US expats | Sao Paolo, Brazil. Getty Images
More Americans than ever are working remotely — it's led to an uptick in homebuyer migration.
While some will relocate within the US, others may consider a move to another country entirely. There are man... |