Startups
Established in 2012, Parle IV is a global, web-based, e-commerce, men's fashion brand.
Our First Collection:
Our first collection was created to solve a simple problem - the traditional way of wearing neckwear is stale and inefficient. Putting on a necktie, let alone tying a necktie can be a huge pain - and reaching behind your neck to fold your shirt collar can be extremely frustrating. Your tie simply should not fall out of your shirt collar. So we created a new concept in dress shirts; The Belt-Loop Collar. We're injecting practical utility into the classic gentleman's dress shirt. Our shirts combine boutique-quality craftsmanship with obsessive attention to detail.
You Decide, We Produce:
Other fashion brands over forecast inventory levels, thoughtlessly make financial decisions and produce a surplus of products only to end up slashing prices on unwanted inventory and losing profit. There's a new way. We built an online shopping experience that puts our customers in control. We give our community a voice, by letting our customers decide which items should actually get produced. We don't hold inventory. We get the support and backing of our customers first. This gives us the ability to manufacture quantities exactly to order, and avoid wasted material consumption.
Available in our user-friendly online store, for $79:
We sell our clothing directly to our customers, without the inflated markups that come by working with retailers. Our lower price points are possible because our business model cuts out the traditional costs that come with selling through third-party retail stores. Purchasing clothing at retail prices can be costly. Dress shirts that are American-made, using our quality of fabrics, materials, construction and craftsmanship are typically priced around $130 to $275. Our model enables us to wholesale our shirts to you.
Products with a purpose:
We see a big opportunity to make guy's lives better and easier by solving ever-increasing wardrobe malfunctions, which have prevailed in the men's fashion industry since inception. We are prepared to tackle another market in the near future and look forward to introducing new product categories in the solution-based apparel industry.
Our First Collection:
Our first collection was created to solve a simple problem - the traditional way of wearing neckwear is stale and inefficient. Putting on a necktie, let alone tying a necktie can be a huge pain - and reaching behind your neck to fold your shirt collar can be extremely frustrating. Your tie simply should not fall out of your shirt collar. So we created a new concept in dress shirts; The Belt-Loop Collar. We're injecting practical utility into the classic gentleman's dress shirt. Our shirts combine boutique-quality craftsmanship with obsessive attention to detail.
You Decide, We Produce:
Other fashion brands over forecast inventory levels, thoughtlessly make financial decisions and produce a surplus of products only to end up slashing prices on unwanted inventory and losing profit. There's a new way. We built an online shopping experience that puts our customers in control. We give our community a voice, by letting our customers decide which items should actually get produced. We don't hold inventory. We get the support and backing of our customers first. This gives us the ability to manufacture quantities exactly to order, and avoid wasted material consumption.
Available in our user-friendly online store, for $79:
We sell our clothing directly to our customers, without the inflated markups that come by working with retailers. Our lower price points are possible because our business model cuts out the traditional costs that come with selling through third-party retail stores. Purchasing clothing at retail prices can be costly. Dress shirts that are American-made, using our quality of fabrics, materials, construction and craftsmanship are typically priced around $130 to $275. Our model enables us to wholesale our shirts to you.
Products with a purpose:
We see a big opportunity to make guy's lives better and easier by solving ever-increasing wardrobe malfunctions, which have prevailed in the men's fashion industry since inception. We are prepared to tackle another market in the near future and look forward to introducing new product categories in the solution-based apparel industry.