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The Sponsor - Practical tips and expert insights to make your sponsorship strategy more impactful and increase the return on your investment.
Overview
Location
United Kingdom, England, London
Mentions in press and media 11
| Date | Title | Description |
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| Sep 8, 2026 | Liverpool in record £300m deal as Turkish Airlines replaces Standard Chartered | Liverpool will replace Standard Chartered as their front-of-shirt partner next season after agreeing a record £300m deal with Turkish Airlines. The flagbearer, already a sponsor of the Uefa Champions League, will pay £60m per season as part... |
| Aug 19, 2026 | Old Spice Trafford: Which brands could splash £150m sponsoring Manchester United’s new stadium? | Technology, financial services and northern brands are favourites to stump up a potential £150m to sponsor Manchester United’s New Trafford stadium, experts have said. Despite only eight of the Premier League’s 20 teams having naming rights... |
| Jun 2, 2026 | Liverpool have the most valuable front-of-shirt deal in the Premier League | Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued ... |
| Jan 27, 2026 | Exclusive: Manchester United stadium plan set to get £200m boost | Manchester United could earn £200m from selling the naming rights to their new stadium, according to a new report. Manchester United’s 100,000-seater plan for a project dubbed New Trafford, adjacent to the iconic but crumbling Old Trafford,... |
| Jan 8, 2026 | Does predictability of Ashes dilute cricket’s crown jewel for fans and sponsors? | And there it is. Another Ashes over, another series defeat for England down in Australia. Brendon McCullum’s side may have ended their winless run at the MCG in one of the two-day Tests but the overall picture remains the same. It’s almost ... |
| Sep 9, 2025 | How do brands pick the right sport sponsorships? | Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon cro... |
| Jun 3, 2025 | Gambling ban could cut Premier League sponsorship income by 60 per cent | Premier League clubs could be set for a financial day of reckoning with the voluntary gambling sponsorship ban set to cut income by up to 60 per cent, according to industry experts. Research suggests that some clubs could lose over half of ... |
| Apr 15, 2025 | The Shifting Sands of Sponsorship: Emma Raducanu and the B2B Landscape | In the world of sports and business, partnerships can be as fleeting as a summer breeze. Emma Raducanu, the British tennis sensation, has found herself at a crossroads. Once basking in the glow of a £3 million-per-year deal with Vodafone, s... |
| Apr 14, 2025 | Vodafone axe Emma Raducanu from £3m-per-year deal, reports | British tennis player Emma Raducanu has reportedly been axed from her £3m-per-year partnership with telecoms giant Vodafone. She had signed the deal in 2021 after becoming the first British woman since Virginia Wade in 1977 to win one of th... |
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FAQ about The Sponsor
What has the press written about The Sponsor?
Parsers VC has collected 11 articles mentioning The Sponsor, among them “Liverpool in record £300m deal as Turkish Airlines replaces Standard Chartered” (Sep 8, 2026) and “Old Spice Trafford: Which brands could splash £150m sponsoring Manchester United’s new stadium?” (Aug 19, 2026).
Is The Sponsor still active?
Yes, The Sponsor is active; its latest activity on Parsers VC dates from Oct 25, 2026.