The Red Tree is a leading international beauty brand consultancy with a proven track record in building businesses, brands and people. We develop and steer your ideas, challenge your thinking and deliver results.
WHAT WE DO
We build beauty brands. The most successful names in beauty share one thing: high symbolic brand value. Ordinary brands deliver on their promises, but the best go way beyond. They know their target market intimately, and combine the best in formulation and distinctive visuals with engaging, honest brand narratives to forge lasting relationships with consumers. We know how to make this happen.
OUR EXPERTISE INCLUDES:
Strategic Action Planning
Retailer Acquisition Campaigns
Marketing & Commercial Strategies
New Product Development & Brand Launches
Market Entry Strategies
International Expansion
Commercial Due Diligence
Early Stage Fundraising
Financial Evaluation
Mentoring Programmes
COUNTRY MANAGEMENT
The Red Tree knows the UK beauty industry inside out and partners international brands as their UK Country Manager. We become part of their team and provide sales and marketing support and more. We have listed client brands in SpaceNK, Harvey Nichols, Marks & Spencer, Selfridges, The Hut Group, Feel Unique, Indulge in Beauty, Boots, Being Content and on QVC. We focus on driving sales and keeping costs within budget to rapidly become the brand’s dedicated partner.
THE BEAUTY ACCELERATOR™
A joint initiative between The Red Tree and SFC Capital that will see one independent beauty brand receive £150,000 investment plus the knowledge and expertise of The Red Tree applied over 12 months to help build a brand to its next stage and beyond.
Overview
Funding Rounds 2
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Aug 25, 2020 | Funding round | $198.29K |
Mentions in press and media 7
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Oct 26, 2022 | Why the beauty sector is always a good idea for investment | It’s not a secret that markets are currently going through an economic downturn that is likely to last several years, making raising funds harder than in the last decade. Over the last few months, down rounds have become the new norm for bi... |
| Jul 18, 2022 | The Beauty Accelerator™ 2022 | The Red Tree, the UK’s leading international beauty brand consultancy, and SFC Capital, a leader in the UK’s early-stage investment world, are delighted to announce that The Beauty Accelerator™ is back for 2022. Now in its third year, The ... |
| The Beauty Accelerator™ 2021 | SFC Capital, a leader in the UK’s early-stage investment world, and The Red Tree, the UK’s leading international beauty brand consultancy, are delighted to announce the return of The Beauty Accelerator™ for 2021. The UK’s most exciting beau... | |
| KANKAN wins The Beauty Accelerator™ 2021 | The Red Tree and SFC Capital are delighted to announce that KANKAN, a modern personal care brand on a mission to make refill and reuse the desired lifestyle choice, is the Winner of The Beauty Accelerator™ 2021. KANKAN will receive £150,000... | |
| Introducing The Beauty Accelerator™ | The Beauty Accelerator™ is the UK’s first beauty sector specific accelerator programme and a joint initiative between The Red Tree, the UK’s leading international beauty brand consultancy, and SFC Capital, the UK’s most active seed-stage in... | |
| SFC 2020: The Year in Review | In what has been a difficult year for everyone, at SFC Capital we feel very fortunate to be operating in a sector that has been relatively spared from the crisis. 2020 has even turned out to be a year of records for SFC – both in terms of ... |
Reviews 0
FAQ about The Red Tree
How much funding has The Red Tree raised?
The Red Tree has raised $379.08K in total across 2 funding rounds.
What funding rounds has The Red Tree raised?
Parsers VC lists 2 funding rounds of The Red Tree, among them a funding round of $198.29K on Aug 25, 2020.
What has the press written about The Red Tree?
Parsers VC has collected 7 articles mentioning The Red Tree, among them “Why the beauty sector is always a good idea for investment” (Oct 26, 2022) and “The Beauty Accelerator™ 2022” (Jul 18, 2022).
Is The Red Tree still active?
Yes, The Red Tree is active; its latest activity on Parsers VC dates from Jan 3, 2024.