Theragent

Theragent is a full-service, cGMP compliant cell and gene therapy CDMO based in Southern California. They offer industry-leading expertise and experience, state-of-the-art technologies, and multiple integrated discovery platforms to help their clients and their advanced therapies reach both clinical and commercial success.
The guide suggests defining the problem you solve, defining the audience you serve, finding your category and direct competition, comparing product features, comparing pricing and target audience, and comparing marketing and reach.