Startups
The/Nudge Foundation exists to alleviate poverty, sustainably and scalably. The/Nudge was founded in July 2015 by Atul Satija, after his last stint as Chief Business Officer of InMobi.
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We are a collective of some of India’s best leaders and entrepreneurs from across industry, academia, government and development sectors, and our work is organised across 3 impact streams.
1. Centre for Skill Development & Entrepreneurship (CSDE)
CSDE exists to enable underprivileged youth to lead flourishing lives. Our goal is to impact 1M+ youth annually through direct, leveraged as well as indirect channels.
2. N/Core
N/Core exists to nudge and nurture talent to solve for India's biggest problems.
3. up (ultra-poor)
up exists to alleviate extreme poverty. We are implementing an integrated micro-entrepreneurship program to pull ultra-poor households (in Jharkhand), out of extreme poverty, through a globally acclaimed and well-researched "graduation model". Our goal is to directly work with and pull 100k families (500k people) out of extreme poverty, over the next 10 years.
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Over the last 4 years, we have impacted the lives of 1M+ people through our direct and indirect work across skilling, education, healthcare etc.
We are a passionate team of 175+ #nudgesters, with a dream to see a poverty-free India within our generation.
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We are a collective of some of India’s best leaders and entrepreneurs from across industry, academia, government and development sectors, and our work is organised across 3 impact streams.
1. Centre for Skill Development & Entrepreneurship (CSDE)
CSDE exists to enable underprivileged youth to lead flourishing lives. Our goal is to impact 1M+ youth annually through direct, leveraged as well as indirect channels.
2. N/Core
N/Core exists to nudge and nurture talent to solve for India's biggest problems.
3. up (ultra-poor)
up exists to alleviate extreme poverty. We are implementing an integrated micro-entrepreneurship program to pull ultra-poor households (in Jharkhand), out of extreme poverty, through a globally acclaimed and well-researched "graduation model". Our goal is to directly work with and pull 100k families (500k people) out of extreme poverty, over the next 10 years.
---
Over the last 4 years, we have impacted the lives of 1M+ people through our direct and indirect work across skilling, education, healthcare etc.
We are a passionate team of 175+ #nudgesters, with a dream to see a poverty-free India within our generation.
Overview
Location
India
Employees
201-500
Total raised
$15M
Founded date
2015
Funding Rounds 1
| Date | Series | Amount | Investors |
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Mentions in press and media 6
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| Aug 27, 2026 | The/Nudge launches Rs 250 Cr TILT fund for early-stage impact startups | The/Nudge Foundation has launched TILT, its first impact investment platform, with a corpus of Rs 250 crore to invest in science and technology-led businesses. The fund is backed by the Livelihood Impact Fund, along with prominent entrepren... |
| Aug 27, 2026 | Rs 250 Cr impact-focused venture fund launched by TILT | The/Nudge Foundation’s impact-first investing platform, TILT, based in Bengaluru, has established a Rs 250 crore startup fund to support early-stage companies catering to India’s Next Billion. With check amounts ranging from Rs 2 crore to R... |
| Jul 31, 2025 | DBS Foundation and The/Nudge Institute Partner to Empower 85,000 Low-Income Households in India This initiative is part of DBS Foundation's broader SGD 1 billion commitment to inclusive growth over the next decade | DBS Foundation has committed SGD 9.98 million (approximately INR 65.56 crore) over four years to a new partnership with The/Nudge Institute, aiming to support 85,000 low-income households in Gujarat and Jharkhand through a structured econom... |
| Jan 9, 2018 | The/Nudge receives $250,000 grant from Rockefeller Foundation | To be directed towards working on skill gaps, capacity building The/Nudge Foundation, a Nandan Nilekani- backed non-profit focussed on sustainable poverty alleviation, has received a $250,000 grant from The Rockefeller Foundation, one of th... |
| Funding Galore: Startup Fundings Of The Week [23 January – 28 January] | Indian ecommerce giant Flipkart has had a rough 2016 in terms of valuation downfall. Looks like 2017 isn’t going very well for it, as well. Fidelity’s managed mutual fund has now slashed its valuation by 36.1%. The company is now currently ... |
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FAQ about The/Nudge Institute
When was The/Nudge Institute founded?
The/Nudge Institute was founded in 2015.
How much funding has The/Nudge Institute raised?
The/Nudge Institute has raised $15M in total across 1 funding round.
What has the press written about The/Nudge Institute?
Parsers VC has collected 6 articles mentioning The/Nudge Institute, among them “The/Nudge launches Rs 250 Cr TILT fund for early-stage impact startups” (Aug 27, 2026) and “Rs 250 Cr impact-focused venture fund launched by TILT” (Aug 27, 2026).
Is The/Nudge Institute still active?
Yes, The/Nudge Institute is active; its latest activity on Parsers VC dates from Oct 14, 2026.