Final Mile is the first company in the world to systematically apply behavioral economics and cognitive science to explain and influence human behaviour.
Our work spans both commercial and social spaces - Health Care, Consumer Goods, Financial Services, E Commerce, Transportation Safety, Consumer durables and Sanitation.
We manage projects across geographies - US, India, France, U.K and Sub-Saharan Africa.
Our process involves game-based research, explaining decision making through the lens of Emotions, Heuristics and Context and ultimately translating this understanding into subtle design interventions that influence our non-conscious brain.
Project teams are cross functional in nature, comprising Sector/Business specialists, Science specialists and Designers.
We are a pioneering a new workplace culture. There are few administrative controls and no complex hierarchies. The culture is one of self discipline, individual accountability, freedom and integrity.
Our work has received global recognition.
https://www.esomar.org/web/research_papers/In-Depth-Interviews_2789_Red-Alert.php
https://www.esomar.org/web/research_papers/In-Depth-Interviews_2725_Belief-Intent-ACTION.php
Business Week: http://tinyurl.com/zd9sbw6
The Guardian: http://tinyurl.com/ljr24tx
Boston Globe: http://tinyurl.com/448ulh6
Final Mile was recently acquired by Fractal Analytics. This is the amalgamation of behavioral science, artificial intelligence and data science. http://www.zdnet.com/article/fractal-analytics-buys-final-mile-as-ai-data-science-meld-with-behavioral-science/
Visit our website www.thefinalmile.com to learn more about work and expertise.
Our work spans both commercial and social spaces - Health Care, Consumer Goods, Financial Services, E Commerce, Transportation Safety, Consumer durables and Sanitation.
We manage projects across geographies - US, India, France, U.K and Sub-Saharan Africa.
Our process involves game-based research, explaining decision making through the lens of Emotions, Heuristics and Context and ultimately translating this understanding into subtle design interventions that influence our non-conscious brain.
Project teams are cross functional in nature, comprising Sector/Business specialists, Science specialists and Designers.
We are a pioneering a new workplace culture. There are few administrative controls and no complex hierarchies. The culture is one of self discipline, individual accountability, freedom and integrity.
Our work has received global recognition.
https://www.esomar.org/web/research_papers/In-Depth-Interviews_2789_Red-Alert.php
https://www.esomar.org/web/research_papers/In-Depth-Interviews_2725_Belief-Intent-ACTION.php
Business Week: http://tinyurl.com/zd9sbw6
The Guardian: http://tinyurl.com/ljr24tx
Boston Globe: http://tinyurl.com/448ulh6
Final Mile was recently acquired by Fractal Analytics. This is the amalgamation of behavioral science, artificial intelligence and data science. http://www.zdnet.com/article/fractal-analytics-buys-final-mile-as-ai-data-science-meld-with-behavioral-science/
Visit our website www.thefinalmile.com to learn more about work and expertise.
Location: United States, Illinois, Chicago
Employees: 11-50
Founded date: 2008
Mentions in press and media 1
| Date | Title | Description |
| 18.11.2025 | "Future of Nudge Theory in the Smartphone Era" Highlighted at DU's Memorial Lecture for Cheistha Kochhar | New Delhi, Delhi, India The University of Delhi, in collaboration with the Department of Psychology and the Cheistha Kochhar Nudge Centre, hosted the 1st Cheistha Kochhar Memorial Lecture 2025 on the theme “The Future of Nudge Theory in the... |