With an all senior team (absolutely no interns or juniors will run your account), we come from brands like IBM, Oracle, Keds and have worked with Microsoft, P&G, and a handful of pretty awesome startups. We can go big AND we can go scrappy. Most importantly: if you ask us, B2B doesn't need to mean Boring-to-Boring (eye roll -- there's enough of that to go around). If you want to do the same-old stuff, we're probably not a fit. If you want to drop the buzzword bingo and stand out, please send us a note yesterday.
What we do best: brand positioning, content strategy and creation, digital, and marketing operations (HubSpot, Mailchimp, Klaviyo etc.).
How we're different:
We’re *not really* agency people. We come from a long line of in-house roles -- ranging from B2B and B2C startups to brands like IBM, Oracle, Keds, and JanSport. Long story short: We've been on your side of the table and on your end of the phone. We’ve fallen hard for an agency and ate a ton of ice cream when it was time to break up. And that's why we're here.
What makes us stand out?
- We have max of four clients at a time and we stick to it.
- We don’t have new business people. We focus on the clients we have vs. bringing in more.
- Interns won’t lead your account.
- We approach B2B through a B2C lens (the banning boring part is critical here)
If you work with us, you’ll be a big fish in a small pond, with a tight-knit team (not an army) of all-senior folks who truly care about your success. Our team won’t dare do the same thing as your competitors. In fact, we pride ourselves on proposing the outlandish, but it’s a matter of finding a forward-thinking renegade like you, to say yes.
Let's chat.
#WEDONTSUCK
Overview
Mentions in press and media 2
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| May 12, 2022 | FMXA Expands to New York, Acquiring The Favorite Co | Award-winning technology marketing agency FMXA acquires New York based digital marketing consultancy The Favorite Co. We’re thrilled to be embarking on this next phase. The combined strength of FMXA and The Favorite Co. will allow us to rea... |
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FAQ about The Favorite Co.
When was The Favorite Co. founded?
The Favorite Co. was founded in 2019.
What has the press written about The Favorite Co.?
Parsers VC has collected 2 articles mentioning The Favorite Co., among them “FMXA Expands to New York, Acquiring The Favorite Co” (May 12, 2022).
Is The Favorite Co. still active?
Yes, The Favorite Co. is active; its latest activity on Parsers VC dates from May 12, 2022.