The Better Cat is a DTC brand aiming to define cat nutrition. Our mission is to make the world a better, kinder place for animals.
We make cat food great again. Our focus is on fresh, innovative and more sustainable ingredients - while leaving out all the nasties.
We are a German pet food start-up, founded in 2022 and based out of Hamburg and Berlin. Our company is backed by FoodLabs, one of Europe’s most active early stage investors in the food space, with a pre-seed investment.
Coming soon.
https://www.instagram.com/the.better.cat/
https://www.facebook.com/thebettercatfood
Location: Germany, Berlin
Employees: 1-10
Founded date: 2022
Investors 1
| Date | Name | Website |
| 07.12.2022 | FoodLabs | foodlabs.c... |
Mentions in press and media 5
| Date | Title | Description | Source |
| 29.01.2024 | PetTech-Startups, die eine große Zukunft vor sich haben | Mit dem kleinen Wörtchen PetTech macht derzeit ein neues Schlagwort die Runde in der deutschen Start... | deutsche-s... |
| 25.05.2023 | 8 erntefrische Food-Startups, auf die sich ein Blick lohnt | deutsche-startups.de präsentiert heute wieder einmal einige junge Food-Startups, die zuletzt, also i... | deutsche-s... |
| 04.04.2023 | Human-grade cat food brand raises $19 million | NEW YORK — Smalls, a direct-to-consumer cat food brand, has raised $19 million in its most recent fu... | foodbusine... |
| 28.03.2023 | Cat Food Brand Smalls Raises $19 Million To Expand Its Felin... | Smalls Smalls | forbes.com... |
| 12.01.2023 | German cat food company launches to ‘define cat nutrition’... | BERLIN — When shopping for pet food, treats and supplements, consumers have a wealth of options to c... | petfoodpro... |