Overview
Employees
11-50
Mentions in press and media 5
| Date | Title | Description |
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| Aug 11, 2003 | Which Brand Will Customers Look For? | A few months back we had a good article discussing some of the difficulties Hutchison’s 3 service was having attracting customers, where it was suggested (originally by Steve at The 3G Portal) that consumers cared a lot more about handset b... |
| Aug 4, 2003 | Hutchison's Mobiles Give 3G Technology A Bad Name | We certainly haven’t been shy in pointing out where we think Hutchison has been (constantly) misleading and overhyping their various 3G offerings, but now it seems that even their (yes, clearly biased) competitors are getting into the act. ... |
| Jul 15, 2003 | Please Ignore Business Users When Launching 3G | A good argument from The 3G Portal as to why wireless carriers should avoid targeting “business users” in their various 3G launches. Many technologies try to focus on business users on the assumption that they have more to spend – and thus,... |
| Jun 10, 2003 | Wireless Branding In A 3G World? Ask 3 | We certainly haven’t been shy in the past year or so tweaking Hutchison’s “3” effort. They pretty much messed up everything they could in trying to build a brand around 3G services. Over at 3G Portal, there’s an excellent editorial giving a... |