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| Jan 5, 2015 | First ads for Apple Watch? TapSense announces new ad platform | Updated January 6 with a clarification of the TapSense-Apple relationship and a note about TapSense correcting its blog post.
Mobile ad network TapSense has announced the first programmatic ad platform for Apple’s as-yet-unreleased Apple Wa... |
| Jan 5, 2015 | TapSense Announces Ad Platform For Apple Watch | Mobile ad exchange TapSense announced the launch of what it says is the industry’s first programmatic ad platform for the Apple Watch, even before the device itself is released. The platform utilizes hyper-local targeting, Apple Pay, and so... |
| Sep 18, 2014 | 5 ways to increase advertising revenue from your game | This sponsored post is an excerpt from the TapSense eBook, A Complete Guide to Mobile Game Ad Monetization. Download it here.
It’s one thing to get a game burning up in the app store charts. In fact, it’s huge. But monetizing that success i... |
| Sep 15, 2014 | TapSense unveils an e-book with 5 tips for monetizing mobile games with ads | Mobile ad exchange TapSense is unveiling an ebook today that helps game makers monetize their titles with advertising. The 22-page ebook is aimed at demystifying the process of making money from games, and it includes five tips that every g... |
| Sep 15, 2014 | Final additions to GamesBeat 2014 speaker line-up: Total World Domination starts today, September 15 | GamesBeat 2014 is upon us. The speaker line-up has been filling up since our last post. We will gather together today at the Parc 55 Wyndham Hotel in San Francisco for two days of in-depth discussions surrounding all things gaming. In fact,... |
| Sep 15, 2014 | TapSense unveils an e-book with 5 tips for monetizing mobile games with ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile ad exchange TapSense is unveiling an ebook today that helps game makers monetize their titles with advertising. The 22-page eboo... |
| Sep 15, 2014 | Final additions to GamesBeat 2014 speaker line-up: Total World Domination starts today, September 15 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GamesBeat 2014 is upon us. The speaker line-up has been filling up since our last post. We will gather together today at the Parc 55 Wy... |
| Sep 14, 2014 | Meet the respectable (and wacky) emcees for GamesBeat 2014 | We’re pleased to announce our emcees for GamesBeat 2014, our sixth annual game-industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Above: Michael Pachter, analyst at Wedbush Securities.
... |
| Sep 14, 2014 | Meet the respectable (and wacky) emcees for GamesBeat 2014 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We’re pleased to announce our emcees for GamesBeat 2014, our sixth annual game-industry conference that takes place Sept. 15 and Sept. ... |
| Sep 12, 2014 | GamesBeat University has the tips and tricks you need to run a modern game business | At our sixth annual GamesBeat 2014 this year, we are trying an experiment called GamesBeat University (GBU). It’s like a conference within a conference taking place at the same time as GamesBeat 2014 on Monday Sept. 15 and Tuesday Sept. 16 ... |
| Sep 12, 2014 | GamesBeat University has the tips and tricks you need to run a modern game business | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
At our sixth annual GamesBeat 2014 this year, we are trying an experiment called GamesBeat University (GBU). It’s like a conference wit... |
| Sep 11, 2014 | GamesBeat 2014 mainstage agenda is best ever: With 101 speakers, 27 CEOs, 7 game VCs, and dozens of press | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We’ve booked them. GamesBeat 2014 will have 101 speakers who comprise our strongest line-up in the event’s six-year history. It takes p... |
| Sep 11, 2014 | GamesBeat 2014 mainstage agenda is best ever: With 101 speakers, 27 CEOs, 7 game VCs, and dozens of press | We’ve booked them. GamesBeat 2014 will have 101 speakers who comprise our strongest line-up in the event’s six-year history. It takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco. We’ve assembled a who’s who of ... |
| Sep 10, 2014 | GamesBeat 2014’s newest speakers feature execs from Nexon, OnLive, and Glu Mobile | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We’re pleased to announce three more speakers at GamesBeat 2014, our sixth annual game industry conference that takes place Sept. 15 an... |
| Sep 10, 2014 | Why the Apple Watch could completely disrupt the digital watch business | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Apple’s track record of disruption is solid. While iPod crushed competitors in the MP3-player space, the iPhone was an even bigger game... |
| Sep 10, 2014 | GamesBeat 2014’s newest speakers feature execs from Nexon, OnLive, and Glu Mobile | We’re pleased to announce three more speakers at GamesBeat 2014, our sixth annual game industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Our newest speakers include:
Owen Mahoney, CEO ... |
| Sep 10, 2014 | Meet the 7 finalists for the GamesBeat 2014 Who’s Got Game Innovation Showdown | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We received dozens of quality startup applicants to the GamesBeat 2014 Who’s Got Game Innovation Showdown, one of the highlights of Ven... |
| Sep 10, 2014 | Why the Apple Watch could completely disrupt the digital watch business | Apple’s track record of disruption is solid. While iPod crushed competitors in the MP3-player space, the iPhone was an even bigger game-changer for the smartphone industry, and the iPad has had significant adverse impact on the PC market. A... |
| Sep 9, 2014 | Sign up now to receive an invitation to the official GamesBeat 2014 after-party | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GamesBeat 2014 is just a week away. YetiZen, inMobi, and GamesBeat are pleased to announce a co-hosted VIP after-party where gaming exe... |
| Sep 8, 2014 | Meet the all-star moderators of GamesBeat 2014 | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
We are excited to announce expert gaming moderato... |
| Sep 8, 2014 | Meet the all-star moderators of GamesBeat 2014 | We are excited to announce expert gaming moderators to go with our who’s who speakers at GamesBeat 2014, our sixth annual game industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco. Many of... |
| Sep 5, 2014 | GamesBeat 2014 will address the ambitions of the world’s biggest game company — and how to fight cyber bullies | We are excited to announce four more new speakers at GamesBeat 2014, our game industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco. If you want to go, take note that prices will go up at 5... |
| Sep 5, 2014 | Developers: Win free tix to GamesBeat 2014 | GamesBeat 2014 is the must-attend event of the fall for serious games developers, and we want to give you free tickets.
Above: Just a few of the GamesBeat 2014 speakers
Image Credit: John Koetsier
Electronic Arts CEO Andrew Wilson will be s... |
| Sep 5, 2014 | GamesBeat 2014 will address the ambitions of the world’s biggest game company — and how to fight cyber bullies | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We are excited to announce four more new speakers at GamesBeat 2014, our game industry conference that takes place Sept. 15 and Sept. 1... |
| Sep 5, 2014 | Developers: Win free tix to GamesBeat 2014 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GamesBeat 2014 is the must-attend event of the fall for serious games developers, and we want to give you free tickets.
Above: Just a f... |
| Sep 5, 2014 | GamesBeat 2014 ticket alert: Prices go up by $200 today at 5 pm PT! | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We are counting down the days until our GamesBeat 2014 conference begins!
In less than two weeks, we will gather at the Parc 55 in San ... |
| Sep 3, 2014 | GamesBeat 2014's newest speakers are execs from Twitch, iDreamSky, and Super Evil Megacorp | We are excited to announce three more new speakers at GamesBeat 2014, our game industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Our newest speakers include:
Above: Kym Nelson of Twitc... |
| Sep 3, 2014 | GamesBeat 2014's newest speakers are execs from Twitch, iDreamSky, and Super Evil Megacorp | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
We are excited to announce three more new speaker... |
| Sep 2, 2014 | GamesBeat 2014’s latest speakers include a free-to-play pioneer, an ad man, and a gambler | We are excited to announce three more new speakers at GamesBeat 2014, our game industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Our newest speakers include Will Harbin, the chairman a... |
| Sep 2, 2014 | GamesBeat 2014’s latest speakers include a free-to-play pioneer, an ad man, and a gambler | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We are excited to announce three more new speakers at GamesBeat 2014, our game industry conference that takes place Sept. 15 and Sept. ... |
| Aug 29, 2014 | GamesBeat 2014 panel shows how to move from the East to the West | We are excited to announce five more new speakers at GamesBeat 2014, our game industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco. Yesterday, we announced a panel about moving games from ... |
| Aug 29, 2014 | GamesBeat 2014 panel shows how to move from the East to the West | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We are excited to announce five more new speakers at GamesBeat 2014, our game industry conference that takes place Sept. 15 and Sept. 1... |
| Aug 28, 2014 | GamesBeat 2014 panel tackles partnering with Asian giants — without getting trampled | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We are excited to announce five new speakers at GamesBeat 2014, our game industry conference that takes place Sept. 15 and Sept. 16 at ... |
| Aug 28, 2014 | GamesBeat 2014 panel tackles partnering with Asian giants — without getting trampled | We are excited to announce five new speakers at GamesBeat 2014, our game industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Above: Jay Eum of TransLink Capital
Image Credit: Translink C... |
| Aug 27, 2014 | Electronic Arts CEO Andrew Wilson to talk about game industry change at GamesBeat 2014 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We are excited to announce today that Electronic Arts chief executive Andrew Wilson is a speaker at GamesBeat 2014, our game-industry c... |
| Aug 27, 2014 | Electronic Arts CEO Andrew Wilson to talk about game industry change at GamesBeat 2014 | We are excited to announce today that Electronic Arts chief executive Andrew Wilson is a speaker at GamesBeat 2014, our game-industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Wilson wi... |
| Aug 26, 2014 | GamesBeat 2014 Innovation Showdown deadline extended until Sept. 1 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We wanted to let all game startups know that we’ve extended the deadline for GamesBeat 2014, our game industry conference that takes pl... |
| Aug 26, 2014 | GamesBeat 2014 Innovation Showdown deadline extended until Sept. 1 | We wanted to let all game startups know that we’ve extended the deadline for GamesBeat 2014, our game industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco. The deadline for the Innovation ... |
| Aug 22, 2014 | GamesBeat Innovation Showdown startup contest deadline expires Monday | We wanted to let all game startups know about an upcoming deadline for GamesBeat 2014, our game-industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco. The deadline for the Innovation Showdo... |
| Aug 22, 2014 | GamesBeat Innovation Showdown startup contest deadline expires Monday | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We wanted to let all game startups know about an upcoming deadline for GamesBeat 2014, our game-industry conference that takes place Se... |
| Aug 21, 2014 | GamesBeat University showcases the best tips and secret tricks of successful games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
It’s already been a year! Next month San Francisco will see the return of the gaming industry’s favorite VentureBeat conference GamesBe... |
| Aug 21, 2014 | GamesBeat University showcases the best tips and secret tricks of successful games | It’s already been a year! Next month San Francisco will see the return of the gaming industry’s favorite VentureBeat conference GamesBeat 2014. In addition to breaking news and thought leadership sessions from the top executives in the area... |
| Aug 20, 2014 | A trio of speakers adds new voices for GamesBeat 2014 on data, virtual reality, and games made in China | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
We are excited to announce today three more must-... |
| Aug 20, 2014 | A trio of speakers adds new voices for GamesBeat 2014 on data, virtual reality, and games made in China | We are excited to announce today three more must-see speakers for GamesBeat 2014, our game-industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Our next speakers include:
Above: Simon Kha... |
| Aug 19, 2014 | Check out three more exciting speakers coming to GamesBeat 2014 | Today, we are excited to announce three more must-see speakers for GamesBeat 2014, our game-industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Above: Dan Connors, CEO of Telltale Games.... |
| Aug 19, 2014 | Check out three more exciting speakers coming to GamesBeat 2014 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Today, we are excited to announce three more must-see speakers for GamesBeat 2014, our game-industry conference that takes place Sept. ... |
| Aug 15, 2014 | Here are our big speakers for GamesBeat 2014: Peter Molyneux, Zynga's Clive Downie, and Unity's David Helgason | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
I’m very proud to announce today more must-see speakers for GamesBeat 2014, our game-industry conference that takes place Sept. 15 and ... |
| Aug 15, 2014 | Here are our big speakers for GamesBeat 2014: Peter Molyneux, Zynga's Clive Downie, and Unity's David Helgason | I’m very proud to announce today more must-see speakers for GamesBeat 2014, our game-industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Our next speakers include:
Above: Peter Molyneux ... |
| Jul 7, 2014 | Upsight & Grindr: Creating loyal mobile users with the power of location | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Studies have shown that mobile users not only expect mobile apps to be designed for their convenience, but they also expect their apps ... |
| Jul 7, 2014 | Upsight & Grindr: Creating loyal mobile users with the power of location | Studies have shown that mobile users not only expect mobile apps to be designed for their convenience, but they also expect their apps to take advantage mobile-specific features like location.
Location offers a massive opportunity for mobil... |
| Jul 6, 2014 | The time for deep linking standards is now | Year after year since the big app stores launched, native apps have asserted their hegemony over the mobile web. One big drawback of native apps was the inability then the difficulty to seamlessly access any content from one app to the othe... |
| Jul 5, 2014 | Driving commerce with mobile: increasing savings & shortening in-store visits | Walmart has sought to revolutionize the in-store experience by adding navigation, voice commands, shopping lists, price comparisons, and other useful tools to its mobile applications.
At next week’s MobileBeat — July 8-9 in San Francisco — ... |
| Jul 3, 2014 | Fighting the mobile retail war: How to meet customers every step of the way | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The stakes are high in mobile retail, because suddenly more people are shopping on their mobile phone than ever before.
And with people... |
| Jul 3, 2014 | Fighting the mobile retail war: How to meet customers every step of the way | The stakes are high in mobile retail, because suddenly more people are shopping on their mobile phone than ever before.
And with people using their phones more than desktops. the game has completely changed for the traditional giants of ret... |
| Jul 3, 2014 | Learn how leading mobile publishers find the right users at the right time | Our seventh annual MobileBeat event is just around the corner on July 8-9 in San Francisco, and we’ve got a limited number of tickets left for what we believe is the must-attend mobile event of the year.
We’re thrilled to announce a session... |
| Jul 2, 2014 | Yo founders to unveil how the stupidly simple app got such stupidly huge growth | They say good design is about doing more with less.
Yo is pushing that adage to the limit with a single-purpose app that the founders claim has garnered over 1 million users — 750,000 of them in just a few days of furious viral activity.
Se... |
| Jul 1, 2014 | Announcing the MobileBeat Innovation Showdown finalists | We received over 100 quality startup applicants to the MobileBeat Innovation Showdown, one of the highlights of VentureBeat’s seventh annual event on the future of mobile (next Tuesday and Wednesday, July 8 and July 9, in San Francisco).
We... |
| Jun 30, 2014 | 12 major brands show off their customer-conversion strategies at MobileBeat | Consumer traffic is spiking on mobile devices. It’s shifting away from the desktop, which is dangerous for brands that took the PC experience granted for so long.
So brands are scrambling to manage the shift, seeking to build mobile experie... |
| Jun 30, 2014 | Yahoo Mobile's careful use of push messaging pays off | So you have a great mobile app or product. But how do you attract users? And more importantly, how do you retain users? One key aspect is mastering the balance between push and pull.
There’s a fine line between whether a notification will h... |
| Jun 27, 2014 | 30 new MobileBeat speakers, and tickets shoot up $200 at 5 p.m. Pacific today | MobileBeat is coming right up, and the price shoots up today (June 27) at 5 p.m. Pacific!
This is your last to chance to save $200. Sign up here.
Our goal this year is to highlight winning strategies for tracking and serving customers along... |
| Jun 26, 2014 | L'Oreal & Shopkick explore how brands can benefit from the sharp rise of consumer traffic on mobile | Consumer traffic on mobile devices is accelerating at a rapid pace, rising 81 percent in the last year alone.
As a result, mobile is becoming the No. 1 medium for companies to reach their target markets — any time, any place. But as a fairl... |
| Jun 25, 2014 | CEOs of four of the hottest predictive app companies join MobileBeat lineup | A powerful trend in mobile is taking shape: Smaller, faster, less expensive, and more intelligent connected devices are everywhere. Backing them up is increasingly powerful cloud software that leverages machine learning to draw inferences a... |
| Jun 25, 2014 | AT&T on how the 'Internet of things' will drive the next wave of growth on mobile | Mobile- and web-industry experts constantly speculate about where the next big wave of growth will come from.
Will it be Google Glass? A new type of sensor? Smart-home devices like Nest or Dropcam? The future appears to be pointing to the g... |
| Jun 24, 2014 | Here's why MobileBeat is the must-attend mobile event of the year | Our seventh annual MobileBeat event is coming right up on July 8-9 in San Francisco, and we’re confident we’ve put together the must-attend mobile event of the year.
We’re highlighting winning strategies for tracking and serving customers a... |
| Jun 24, 2014 | Mobile Ad Startup TapSense Announces Support For Wearable Apps, Starting On Pebble | If you’re building apps for the Pebble smartwatch and other wearable gadgets, startup TapSense hopes to bring you into the wonderful world of mobile advertising.
The company announced today that its mobile ad exchange will support wearable ... |
| Jun 23, 2014 | Here's how national brands are using mobile to market in your hometown, store by store | In mobile marketing, local campaigns can drive sales at the store level, but the challenge lies in scaling these benefits at national level.
Brands, retailers, and agencies work together to explore how mobile platforms can help businesses a... |
| Jun 23, 2014 | How LivingSocial baked marketing into its mobile-first approach | Mobile has the fastest adoption of any new medium ever. Companies are watching as consumption on mobile screens rapidly outpaces consumption on the desktop.
While mobile commerce is growing, it is clearly behind when compared to consumption... |
| Jun 20, 2014 | Location is the 'mobile cookie' | Location, considered by many to be the “mobile cookie,” is being used in increasingly sophisticated ways to help brands better connect with consumers.
VentureBeat’s upcoming MobileBeat event — July 8-9 in SF — is featuring a panel on how lo... |
| Jun 20, 2014 | Google’s head of performance media explores what’s really driving growth on mobile | Businesspeople are talking about the important role mobile is playing in driving growth across sectors—such as retail, services, and entertainment. But with so many disparate data sources, it’s hard to know exactly what is going on with reg... |
| Jun 17, 2014 | Case study in mobile marketing: How Trulia partnered with top mobile app Pandora | Marketers are struggling to keep up with the explosion in mobile users.
In an effort to reach the largest audience possible, they’re focusing their efforts on the mobile apps with the most users. Facebook and Twitter are, of course, the top... |
| May 2, 2014 | 4 ways publishers can improve their ad-monetization efforts | This sponsored post is produced by Ash Kumar of TapSense.
At TapSense, we work on monetization for some of the world’s most popular mobile apps, on both iOS and Android. We’ve seen a lot of different approaches and tested a lot of ideas. Ba... |
| Jan 7, 2014 | TapSense launches native ad marketplace to eradicate the mobile banner ad | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The banner ad is 16 years old. Ash Kumar thinks it’s time to kill it.
Kumar is the CEO of mobile marketing company TapSense, which toda... |
| Jan 7, 2014 | TapSense launches native ad marketplace to eradicate the mobile banner ad | The banner ad is 16 years old. Ash Kumar thinks it’s time to kill it.
Kumar is the CEO of mobile marketing company TapSense, which today announced its native ad marketplace for publishers. Through the newly launched marketplace, publishers ... |