Startups
Every dog is different. That’s why we tailor our dog food to suit your dog’s individual needs. We create your dog’s ideal recipe based on information you give us, then deliver it to your door (for free) every month and in the perfect quantity so you never run out.
Tailored nutrition, made just for your dog.
Loving your dog is easy, and giving them the best nutrition can be too. Every bag of food we blend is individually made, designed to meet your dog’s nutritional needs - right down to the last vitamin.
How do we do it? We ask you a few simple questions about your dog – like age, breed, weight and activity level. Then, we tailor a recipe to meet their exact needs. Simple!
Easy for you, better for your dog.
Each month we deliver your dog's tailored kibble blend directly to your door (or every two weeks for young puppies). Your dog will love their tasty tailor-made dining and just before the bag is empty, your next delivery will be on your doorstep. If only everything in life was this easy.
Tailored nutrition, made just for your dog.
Loving your dog is easy, and giving them the best nutrition can be too. Every bag of food we blend is individually made, designed to meet your dog’s nutritional needs - right down to the last vitamin.
How do we do it? We ask you a few simple questions about your dog – like age, breed, weight and activity level. Then, we tailor a recipe to meet their exact needs. Simple!
Easy for you, better for your dog.
Each month we deliver your dog's tailored kibble blend directly to your door (or every two weeks for young puppies). Your dog will love their tasty tailor-made dining and just before the bag is empty, your next delivery will be on your doorstep. If only everything in life was this easy.
Overview
Location
United Kingdom, England, London
Employees
201-500
Phone
+44 20 3322 4448
Founded date
2014
Investors 1
| Date | Name | Website |
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Mentions in press and media 9
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Oct 30, 2025 | Why Failure, Resilience and Neurodiversity Made Simon Morris a Global Innovation Leader Simon Morris is widely recognised as a powerhouse neurodiversity speaker and creative entrepreneur whose career has spanned the front lines of entertainment, technology and innovation. | His leadership roles at SEGA, Sky, Ginger Television, LOVEFiLM and Amazon testify to a rare merge of creative vision and business execution. Launching Sonic into the mainstream, co-founding one of the UK's first dot-coms, transforming LoveF... |
| May 3, 2020 | Editorial: Eating and drinking in the time of corona | We are fortunate to be able to spend time supporting smaller challenger brands on their journeys. We often feel we learn as much from them as they do from us – they’re a vanguard for fresh ideas and unerring positivity even in these precari... |
| May 4, 2018 | Tails.com Receives Majority Investment from Nestlé Purina PetCare | Tails.com, a Richmond, West London, UK-based direct-to-consumer, tailor-made dog nutrition business, received a majority investment from Nestlé Purina PetCare. The amount of the deal was not disclosed. Following the deal, Tails.com will con... |
| Apr 30, 2018 | Nestlé acquires UK-based pet nutrition business Tails.com | Nestlé's Purina PetCare has acquired a majority stake in Tails.com, a direct-to-consumer, personalised dog nutrition business based in the UK and backed by Draper Esprit. Launched in 2014, London-based Tails.com aims to bring tailored dog n... |
| Mar 7, 2018 | 26 late-stage UK tech companies join Future Fifty | This article was originally posted on the Tech City UK website. We’re excited to announce the new cohort of 26 late-stage companies joining our Future Fifty programme today! Some of the UK’s fastest growing tech companies have been chosen ... |
| Jul 17, 2017 | Butternut Box raises £1M for its algorithm-driven natural dog food startup | You’ve probably heard of HelloFresh-style businesses where you are given tailored ingredients for your meals. Well now the concept has come, literally, to dog food. Butternut Box is a London startup now bringing tailored, delivered meals to... |
| Feb 22, 2017 | Announcing 26 New Companies Joining Future Fifty in 2017 | This article was originally posted on the Tech City UK website. Today we’re delighted to announce the companies joining the Future Fifty programme in 2017. We’re also celebrating 26 companies graduating from the programme and the remarkabl... |
| D2C: 9 западных брендов, которые заработали миллионы долларов прямыми продажами | Продавать товары через ритейлеров уже недостаточно. Производители всего мира ищут прямой путь к потребителю, чтобы получать актуальные данные о спросе и транслировать свои ценности. Иными словами, выстраивают отношения с покупателями. Для э... |
Reviews 0
FAQ about tails.com
When was tails.com founded?
tails.com was founded in 2014.
What has the press written about tails.com?
Parsers VC has collected 9 articles mentioning tails.com, among them “Why Failure, Resilience and Neurodiversity Made Simon Morris a Global Innovation Leader Simon Morris is widely recognised as a powerhouse neurodiversity spea...” (Oct 30, 2025) and “Editorial: Eating and drinking in the time of corona” (May 3, 2020).
Is tails.com still active?
Yes, tails.com is active; its latest activity on Parsers VC dates from Nov 4, 2025.