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Trustworthy Accountability Group
TrustedLast activity: 15.09.2026
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Trustworthy Accountability Group (TAG) is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable innovation.
A joint marketing-media industry program, TAG was created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency.
TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) and works collaboratively with companies throughout the digital ad supply chain.
A joint marketing-media industry program, TAG was created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency.
TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) and works collaboratively with companies throughout the digital ad supply chain.
Overview
Location
United States, District of Columbia, Washington
Employees
11-50
Founded date
2014
Mentions in press and media 27
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Mar 24, 2026 | Anura Achieves TAG Certified Against Fraud Seal for Seventh Consecutive Year | TAG Certified for 7 years in a row Continuous recertification reinforces Anura’s leadership in delivering fraud-free traffic for digital marketers. Our focus is simple: give marketers clean traffic and trustworthy data so they can stop wast... |
| Apr 21, 2025 | Premion Expands Tools to Drive Cross-Channel Ad Success | Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integr... |
| Jan 15, 2025 | Channel Factory Receives TAG Brand Safety Certified Seal | Channel Factory, the global brand suitability and contextual advertising platform, has announced that it has received the Brand Safety Certified Seal from TAG (Trustworthy Accountability Group) for its global operations. The TAG Brand Safet... |
| Feb 29, 2024 | Pirate Sites With Malicious Ads Face Restrictions Under New Initiative | There was a time when visiting a pirate site was much like visiting any other. Keen to attract eyeballs wherever they might be, many of the world’s biggest brands exchanged cold hard cash for an appearance on prominent pirate portals. Over ... |
| Apr 3, 2023 | PRIMIS RECEIVES TAG ANTI-FRAUD CERTIFICATION FOR THE 6TH YEAR IN A ROW | TEL AVIV, Israel, April 3, 2023 /PRNewswire/ -- Primis, the leading video discovery platform for publishers and founders of Sellers.guide, announced they received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Grou... |
| Jun 23, 2022 | Study Shows 20% Drop in European Ad Fraud Over Prior Year in TAG Certified Channels | Summary of findings of 2022 TAG European Fraud Benchmark study Fourth Annual TAG European Fraud Benchmark Report Shows Decline from Already-Low 0.69% to 0.55% IVT Rate in TAG Certified Channels Maintaining predictable, consistent, and low I... |
| Mar 29, 2022 | Anura Earns TAG Certified Against Fraud Seal for Third Straight Year | Anura is one of only eight companies in the world certified in fraud detection MIDDLETOWN, DE, UNITED STATES, March 29, 2022 /EINPresswire.com/ -- Anura, the experts in digital advertising fraud detection, today announced it has received a ... |
| Sep 9, 2021 | Analysis Shows Continued Low Ad Fraud Rates in Industry-Certified Channels in Asia-Pacific Markets | |
| Aug 17, 2021 | Amazon, Facebook and Google Paid Millions to Pirates, Study Finds | Most pirate sites and apps won’t survive without advertising revenue. This is why the advertising industry is seen as an important partner to combat piracy. Major copyright holder groups hope to convince major players to stay clear from any... |
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FAQ about Trustworthy Accountability Group
When was Trustworthy Accountability Group founded?
Trustworthy Accountability Group was founded in 2014.
What has the press written about Trustworthy Accountability Group?
Parsers VC has collected 27 articles mentioning Trustworthy Accountability Group, among them “Anura Achieves TAG Certified Against Fraud Seal for Seventh Consecutive Year” (Mar 24, 2026) and “Premion Expands Tools to Drive Cross-Channel Ad Success” (Apr 21, 2025).
Is Trustworthy Accountability Group still active?
Yes, Trustworthy Accountability Group is active; its latest activity on Parsers VC dates from Sep 15, 2026.