Swayable | Persuasion Intelligence. Swayable is a creative pre-testing platform that measures how ads and messages will perform before they launch. Swayable helps major brands like Nike, AirBnB, and Amazon determine which concepts will be most effective, and with whom. The company applies robust data science and Randomized Controlled Trial (RCT) methodology to creative testing. This allows marketers to isolate the persuasion of each asset, and drill into custom audience segments - with data from thousands of participants in 24 hours. Save money and increase the impact of communications by understanding what works - with Swayable’s Persuasion Intelligence platform. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling.
Employees: 11-50
Founded date: 2017
Investors 4
| Date | Name | Website |
| - | 32 Venture... | 32advisors... |
| - | Y Combinat... | ycombinato... |
| - | Paul Gross... | paulgrossi... |
| - | Propel Cap... | propelcapi... |
Mentions in press and media 6
| Date | Title | Description |
| 04.03.2024 | Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference | Pioneering Research on AI, Audience Diversity and Behavioral Shifts, Attention and Evolving Media Landscapes will be Highlighted at Measurement-Focused Event NEW YORK, March 04, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (... |
| 03.03.2020 | Super Tuesday: Here Are The States To Watch For A Biden Bounce | Pumped up: Democratic presidential candidate and former vice president Joe Biden galvanizes the ... [+] crowd at a primary rally in South Carolina Saturday, February 29, 2020. Gerald Herbert/AP Photo |
| 05.03.2018 | 14 Companies From the YC Winter 2018 Batch | Meet 14 companies that recently announced they’re part of the YC Winter 2018 batch. (You can see more companies from the YC W18 batch here and here.) Meitre is OpenTable for the world’s top restaurants. Half of the Latin America Top 50 lis... |
| 26.02.2018 | Using technology to craft accurate, persuasive political messages | In a country that’s increasingly polarized, where partisan politics shape perception, the question of how to create a compelling argument — rooted in facts — that can change minds isn’t simply academic. It’s a question that’s chipping away ... |
| 05.05.2011 | Swayable: Rating everything from Justin Bieber hairstyles to high-end vodka | Lindsey Harper What haircut do you like best on Justin Bieber? Do you prefer Steve Jobs or Steve Ballmer? And what’s your favorite vodka — Crater Lake or Svedka? Those are just a few of the burning questions you can get answered on Swayable... |
| 20.12.2010 | Using Mechanical Turk For Your Startup | A recent report found that up to 40% of new work requests on Amazon’s Mechanical Turk are spam. It’s not the first time that there have been reports that the marketplace for micro-tasks has been used to employ folks for spam or fraud, or to... |