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Swatch

https://www.swatch.com/
Last activity: 12.08.2026
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3.7M /mo.
Mentions
117
Location: Switzerland, Bern, Biel/Bienne
Employees: 1001-5000
Founded date: 1983

Mentions in press and media 117

DateTitleDescription
12.08.2026Beyond Rolex and Patek Philippe: The independent watch brands worth knowingListen 12 min New: You can now listen to articles. This audio is generated by an AI tool. If you’re a watch enthusiast, you’ll be familiar with the drill. Try buying one of the most coveted watches – an Audemars Piguet Royal Oak, a Patek Ph...
07.07.2026How Swatch and Audemars Piguet pulled off the ultimate high-low watch collabAudemars Piguet and Swatch have teamed up to create a plastic pocket watch that riffs on the Royal Oak, turning an untouchable status symbol into something playful, divisive and irresistibly collectible. Sam Kessler asks: ‘What’s going on?’...
31.05.2026Apple’s smart glasses are expected to land closer to the end of 2027 after delaysThe Cupertino giant has been working on smart glasses for years, and if you were hoping to buy a pair this year, Bloomberg has some disappointing news for you. According to Mark Gurman, Apple’s smart glasses, internally codenamed N50, have ...
27.05.2026Commentary: AP x Swatch Royal Pop collection - When a launch brings crowds and chaos, it is a marketing disasterListen 6 min New: You can now listen to articles. This audio is generated by an AI tool. SINGAPORE: Before the scuffles, tear gas and store closures across three continents, the “Royal Pop” pocket watch collection by Audemars Piguet (AP) an...
24.05.2026Audemars Piguet teams up with fashion duo Yoon and Verbal for the Royal Oak Concept Flying TourbillonListen 4 min New: You can now listen to articles. This audio is generated by an AI tool. Yes, the AP x Swatch Royal Pop may have dominated headlines over the past week, with frenzied queues and chaotic scenes making waves around the world a...
19.05.2026Did the MoonSwatch teach us nothing? 5 takeaways from AP x Swatch Royal Pop’s chaotic launchListen 8 min New: You can now listen to articles. This audio is generated by an AI tool. Here we go again. Four years after the Swatch x Omega MoonSwatch launch degenerated into global chaos – complete with fights breaking out among disgrun...
19.05.2026Swatch blames shopping centres for 'problems' with Royal Pop launchSwiss watch giant Swatch said Monday (May 18) insufficient organisation by shopping centres contributed to scuffles at around 20 stores worldwide over the weekend as clients raced to buy a limited-edition timepiece. Hundreds of people waite...
17.05.2026Shoving, tear gas, forced closures: Chaos at Swatch stores as brand launches collaboration with APThe launch of limited edition Swatch watches descended into chaos Saturday in several European cities and New York, with French police firing tear gas to restore order at one store near Paris. Hundreds of people waited through the night – a...
15.05.2026FutureGrail Sets New Sales Record for George Daniels Timepiece at May AuctionFierce competition for Patek Philippe, Rolex and Vacheron Constantin examples, with bids outperforming estimates across the board. ABU DHABI, UAE, GENEVA and SINGAPORE, May 15, 2026 /PRNewswire/ -- FutureGrail has set new milestones for vin...
13.05.2026Audemars Piguet x Swatch Royal Pop collection: What to know about the new collaborationListen 4 min New: You can now listen to articles. This audio is generated by an AI tool. It’s official – Audemars Piguet (AP) and Swatch have unveiled the Royal Pop collection ahead of its arrival at selected Swatch stores on May 16. And as...
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