Startups
Story Capital Partners is a private equity firm that partners with leading management teams and founders in the consumer industry by providing financial support across the capital structure. They offer a variety of strategies including traditional buyout, minority growth investments, credit and advisory services. They have sourced, arranged and executed over $700 million of capital transactions in consumer-facing businesses since their inception in October 2018.
Overview
Employees
1-10
Founded date
2017
Mentions in press and media 9
| Date | Title | Description |
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| Sep 24, 2025 | Adanola: Sales triple at Kendall Jenner favourite | Sales at Adanola, the athleisure brand worn by the likes of Kendall Jenner, Molly-Mae Hague and Maya Jama, have tripled in the space of just two years. The Manchester-based label has reported a turnover of £84.5m for the 12 months to 31 Mar... |
| Aug 7, 2025 | Adanola: Investment Raised From STORY3 | Adanola, a U.K.-based activewear brand, has announced a significant minority investment from STORY3 Capital Partners, a Los Angeles-based private equity firm. The partnership is a key step in Adanola’s plan to expand and reinforce its posit... |
| Aug 7, 2025 | Adanola Receives Investment from STORY3 Capital Partners | Adanola, a Manchester, UK-based womenswear lifestyle brand, received an investment from STORY3 Capital Partners. The amount of the deal was not disclosed. It valued Adanola at approximately $530m. The company intends to use the funds to exp... |
| Aug 6, 2025 | Adanola valued at £400m as Kendall Jenner favourite sells stake | Adanola, the athleisure brand worn by the likes of Kendall Jenner, Molly-Mae Hague and Maya Jama, has been valued at around $530m (£398m) after securing a new backer. Story3 Capital Partners has acquired a minority stake in the Manchester-b... |
| Apr 15, 2024 | STORY3 Capital Makes Significant New Investment in Saks.com | STORY3 Founder Peter Comisar says Saks uniquely positioned to capitalize on global luxury growth NEW YORK, April 15, 2024 /PRNewswire/ -- STORY3 Capital Partners ("STORY3") today announced a significant new investment in Saks.com ... |
| Jun 10, 2022 | Recover secures €94M to transform textile waste into sustainable recycled fibres; here’s how | Alicante, Spain-based Recover, a producer of sustainable, premium recycled cotton fibre and cotton fibre blends, announced on Thursday that it has raised a $100M (approximately €94M) in minority equity investment led by the Sustainable Inve... |
| Jun 10, 2022 | Spain's recycled fabrics specialist Recover sees $100 million minority stake investment from Goldman Sachs | Spanish cotton recycling company specialising in the textiles and the apparel industry, Recover, has received $100 million in a minority stake investment via the Sustainable Investing business unit within Goldman Sachs. The capital will be ... |
| Spain's recycled fabrics specialist Recover sees $100 million minority stake investment from Goldman Sachs | Spanish cotton recycling company specialising in the textiles and the apparel industry, Recover, has received $100 million in a minority stake investment via the Sustainable Investing business unit within Goldman Sachs. The capital will be ... |
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FAQ about STORY3 Capital Partners
When was STORY3 Capital Partners founded?
STORY3 Capital Partners was founded in 2017.
What has the press written about STORY3 Capital Partners?
Parsers VC has collected 9 articles mentioning STORY3 Capital Partners, among them “Adanola: Sales triple at Kendall Jenner favourite” (Sep 24, 2025) and “Adanola: Investment Raised From STORY3” (Aug 7, 2025).
Is STORY3 Capital Partners still active?
Yes, STORY3 Capital Partners is active; its latest activity on Parsers VC dates from Apr 28, 2026.