Startups
Standard Media Index is the most trusted source of advertising expenditure and pricing data in the marketplace. SMI accesses actual spend from the world’s largest media buying groups, as well as leading independents, and then organizes that data to create a clear, granular, and easy-to-use database for our clients and agency partners.
Overview
Location
United States, New York
Employees
51-200
Founded date
2009
Mentions in press and media 7
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jan 25, 2023 | Ad spending on Twitter falls by over 70% in December: Report | Sohini Bagchi 25 Jan, 2023 Advertising spends on microblogging platform Twitter dropped by 71% in December, according to a report by advertising research firm Standard Media Index (SMI). The drop is attributed to top advertisers slashing th... |
| May 13, 2022 | WeAre8 launches crowdfunder for its social media app, where users are paid to watch ads | With Elon Musk’s recent interest in Twitter, Facebook’s growth flattening and TikTok’s meteoric rise, it feels like the world of social media is back into some kind of inflection point period. Consumers seem hungry to try out new platforms ... |
| Dec 15, 2021 | Outlook 2022: What We Can Expect From Advertising & Media | Pending regulatory approval, in 2022 the merger of Discovery and Warner Media is expected to happen. ... [+] (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)SOPA Images/LightRocket via Getty Images |
| Jun 11, 2021 | The Most Trusted Source Of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities With Groundbreaking Pricing Intelligence Suite Of Products | To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence Tools including Granular Digital Video CPM reporting and Impression Based eCPM metrics for L... |
| Apr 5, 2013 | National Association of Broadcasters Selects 10 Startups for NAB Show | Starting tomorrow, Las Vegas will play host to the 2013 National Association of Broadcasters (NAB) Show, the world's largest electronic media show covering filmed entertainment and the development, management, and delivery of content across... |
| WPP posted strong revenues. What does that mean for advertisers? | Ads up: WPP, which owns advertising agencies Ogilvy, Wunderman Thompson, and VMLY&R, boosted its guidance this week after reporting a 10.3% increase in revenues. The company reported a 3.8% increase in like-for-like revenues less pass-t... |
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FAQ about Standard Media Index
When was Standard Media Index founded?
Standard Media Index was founded in 2009.
What has the press written about Standard Media Index?
Parsers VC has collected 7 articles mentioning Standard Media Index, among them “Ad spending on Twitter falls by over 70% in December: Report” (Jan 25, 2023) and “WeAre8 launches crowdfunder for its social media app, where users are paid to watch ads” (May 13, 2022).
Is Standard Media Index still active?
Yes, Standard Media Index is active; its latest activity on Parsers VC dates from May 9, 2024.