Sprite is a lemon-lime flavored soft drink manufactured by The Coca-Cola Company. It was first introduced in the United States in 1961 and has since become one of the most popular soft drinks in the world. Sprite has a U.S. market share of just over eight percent.
Sprite has excellent branding and advertising, and excellent distribution, which means good availability. Sprite’s marketing strategy covers the 4Ps (Product, Price, Place, Promotion) which includes product innovation, pricing approach, promotion planning etc.
Sprite has excellent branding and advertising, and excellent distribution, which means good availability. Sprite’s marketing strategy covers the 4Ps (Product, Price, Place, Promotion) which includes product innovation, pricing approach, promotion planning etc.
Employees: 11-50
Founded date: 1961
Mentions in press and media 22
| Date | Title | Description |
| 19.12.2025 | Silly stocking stuffer ideas from the Nerds | Getting your Trinity Audio player ready... Giving gifts gets expensive, amiright? A new NerdWallet survey finds that 82% of Americans plan to purchase gifts this holiday season. And 65% of these holiday shoppers are concerned about tariffs ... |
| 15.12.2025 | Coca-Cola Announces CEO Succession: Braun to Replace Quincey in 2026 | Coca-Cola revealed a leadership shift. Current COO Henrique Braun will become CEO on March 31, 2026. James Quincey, CEO since 2017, transitions to Executive Chairman. This change occurs as Coca-Cola navigates evolving consumer preferences. ... |
| 10.12.2025 | Coca-Cola taps COO Henrique Braun to replace James Quincey as CEO in 2026 | Coca-Cola said COO Henrique Braun will succeed James Quincey as CEO next year. The change will take effect on March 31. Quincey has led Coca-Cola since 2017. Coca-Cola Chief Operating Officer Henrique Braun will succeed James Quincey as CEO... |
| 02.08.2025 | Restaurants are adding dozens of new spicy menu items in a bid for younger diners | From March to June, U.S. restaurant chains collectively launched 76 new spicy menu items, according to market research firm Datassential. It’s a way to introduce easy-to-execute and buzzy options that can capture the attentions of Gen Z and... |
| 24.06.2025 | KKR eyes 85% stake in Chinese soda brand Dayao | KKR, the US private equity firm known for its long history of acquisitions, is in talks to acquire an 85% stake in a Chinese beverage company. That company, reportedly, is Dayao, a growing soda brand. “This deal has been a year in the makin... |
| 12.06.2025 | Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign | Dive Brief: Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles bearing different names, as Coke... |
| 07.05.2025 | How Sprite surpassed Pepsi by living and breathing pop culture | Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson drank Sprite in the Coca-Cola brand’s most recent “Obey Your Thirst” ads... |
| 16.02.2025 | Coca-Cola Drones Light Up Hong Kong: A New Era of Celebration | In a dazzling display of technology and tradition, Coca-Cola transformed the night sky over Victoria Harbour into a canvas of light and emotion. The event, held on February 14, 2025, marked the first-ever Coca-Cola drone show in Hong Kong, ... |
| 14.02.2025 | First-ever Coca Cola® Drone Show in Hong Kong 600 Drones Present 12 Scenes of Mesmerizing Memories with Coca-Cola over Victoria Harbour – Featuring a Heartfelt Expression of Love by Renowned Celebrity... | HONG KONG SAR – Media OutReach Newswire – 14 February 2025 – This year’s Coca‑Cola® Chinese New Year Campaign Grand Finale – “Meet on 2.14: Together, Share Your Heartfelt Wishes with Coca-Cola” – completed on a high note tonight at Ocean Te... |
| 27.12.2024 | The Ripple Effect of Beverage Partnerships and Regulatory Actions | In the bustling world of food and beverage, alliances and regulations shape the landscape. Recently, two stories emerged that highlight this dynamic interplay. On one side, Jubilant FoodWorks Ltd (JFL) has forged a new partnership with Coca... |
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