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Sprinkles opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles!
Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has locations nationwide, a traveling Sprinklesmobile - the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.
In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream & Cookies. “The Sprinkles Baking Book” hit the New York Times Best Sellers list in October, 2016.
For additional information and a list of future locations, please visit www.sprinkles.com
Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has locations nationwide, a traveling Sprinklesmobile - the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.
In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream & Cookies. “The Sprinkles Baking Book” hit the New York Times Best Sellers list in October, 2016.
For additional information and a list of future locations, please visit www.sprinkles.com
Overview
Location
United States
Employees
201-500
Phone
888. 220
Founded date
2005
Mentions in press and media 14
| Date | Title | Description |
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| Jan 2, 2026 | Fans mourn closure of cupcake vending machine company Sprinkles Cupcakes | Getting your Trinity Audio player ready... NEW YORK (AP) — Sprinkles Cupcakes, a company famous for selling sweet treats in vending machines known as “cupcake ATMs,” has shut down after 20 years of operation around the United States, accord... |
| Dec 31, 2025 | Sprinkles Cupcakes closing all stores New Year’s Eve | Getting your Trinity Audio player ready... A customer watches as a “cupcake associate” serves Sprinkles Cupcakes in Beverly Hills in 2006. Twenty years after the cupcake chain was launched, it closed all shops abruptly on New Year’s Eve 202... |
| Sep 26, 2025 | Leftovers: Tyson flocks to chicken cups | Saint James tea gets Juicy | Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ... |
| Aug 5, 2025 | Yum Brands is cooking up more than fast food. It’s preparing the industry’s next CEOs | Yum Brands has quietly become an incubator for future restaurant industry leaders. CEOs like Brian Niccol, Kevin Hochman and Julie Felss Masino spent years at Yum before leaving to lead other restaurant companies. Yum’s global footprint, we... |
| Jul 3, 2025 | Halogen Ventures: $30 Million Fund Closed To Invest In Family-Focused Startups | Halogen Ventures, which is Jesse Draper’s venture capital firm focused on early-stage startups, announced the closing of a third fund at $30 million. With this fund, Halogen will prioritize investments in the future of family category with ... |
| Sep 20, 2024 | Catching mackerel in the Shark Tank: How Fishwife became a sensation | Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Named after a term that pays homage to the wives of fishermen who historically sold their husbands' catches at markets, Fishwife has given ti... |
| May 8, 2024 | Sprinkles Disrupts the Candy Aisle with Premium Chocolate Launch at Walmart | Exclusive Launch Available Nationwide NEW YORK, May 8, 2024 /PRNewswire/ -- Sprinkles, the renowned dessert bakery, is entering the retail space with its first line of CPG products: Sprinkles Chocolate Bars and Sprinkles Mini Chocolates. Th... |
| May 7, 2024 | Sprinkles Goes from Cupcakes to Premium Chocolates with New CPG Launch | Now Available at Walmart Nationwide NEW YORK, May 7, 2024 /PRNewswire/ -- Sprinkles, the renowned dessert bakery, is entering the retail space with its first line of CPG products: Sprinkles Chocolate Bars and Sprinkles Mini Chocolates. The ... |
| Feb 3, 2021 | Jeff Bezos: The Lessons For Entrepreneurs | Dennis Van Tine/MediaPunch/IPx |
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FAQ about Sprinkles Cupcakes
When was Sprinkles Cupcakes founded?
Sprinkles Cupcakes was founded in 2005.
What has the press written about Sprinkles Cupcakes?
Parsers VC has collected 14 articles mentioning Sprinkles Cupcakes, among them “Fans mourn closure of cupcake vending machine company Sprinkles Cupcakes” (Jan 2, 2026) and “Sprinkles Cupcakes closing all stores New Year’s Eve” (Dec 31, 2025).
Is Sprinkles Cupcakes still active?
Yes, Sprinkles Cupcakes is active; its latest activity on Parsers VC dates from Jan 3, 2026.