LEADING THE EVOLUTION OF FITNESS
We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains.
Building on this, we have created a unique ecosystem of innovative products and services in the areas of fintech, e-commerce and lead generation.
The Sport Alliance group consists of Magicline, Eurofit24, noexcuse.io and bedarf.de and we're not done yet. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 135 colleagues are working on new ideas and solutions to lead the industry into the future.
Location: Germany, Hamburg
Employees: 51-200
Total raised: $70.16M
Founded date: 2011
Funding Rounds 1
| Date | Series | Amount | Investors |
| 19.08.2021 | - | $70.16M | - |
Mentions in press and media 13
| Date | Title | Description | Source |
| 01.12.2023 | This week in European tech: Atomico's report, Molten's move,... | This week our research tracked more than 80 tech funding deals worth over €1.1 billion. We saw over ... | tech.eu/20... |
| 28.11.2023 | +++ Noyes Technologies +++ Sport Alliance +++ Spread +++ McM... | Was gibt’s Neues? In unserem #StartupTicker liefern wir eine kompakte Übersicht über die wichtigsten... | deutsche-s... |
| 27.11.2023 | Sport Alliance, the Hamburg-Based Provider of Gym and Fitnes... | Sport Alliance, the Hamburg-Based Provider of Gym and Fitness Suite Software Solutions, Announces Fu... | psgequity.... |
| 27.11.2023 | Sport Alliance erhält 100 Millionen – Jentis sammelt 11 Mill... | Im #DealMonitor für den 27. November werfen wir einen Blick auf die wichtigsten, spannendsten und in... | deutsche-s... |
| 20.08.2021 | Germany's Sport Alliance secures €60M from PSG | Sport Alliance, a fitness-focused software company based in Hamburg, Germany has raised €60 million ... | pitchbook.... |
| 19.08.2021 | Sport Alliance Receives €60M Growth Investment from PSG | Sport Alliance, a Hamburg, Germany-based fitness-focused software company, received a €60m growth in... | finsmes.co... |
| 19.08.2021 | Robinhood just became a crypto company. If it does things ri... | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign ... | fortune.co... |
| 19.08.2021 | Germany-based Sport Alliance raises €60M to digitalise the f... | Sport Alliance, a Hamburg-based startup providing software solutions and services to gyms and fitnes... | siliconcan... |
| 19.08.2021 | Hamburg-Based Sport Alliance Secures €60M Growth Investment ... | Hamburg-Based Sport Alliance Secures €60M Growth Investment from PSG HAMBURG, Germany — Sport Allia... | psgequity.... |
| 19.08.2021 | Hamburg-based Sport Alliance lands €60 million to grow its g... | Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and f... | eu-startup... |
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