In complex CPG verticals like beauty, electronics, and outdoor gear, customers rely on the product recommendation of point-of-purchase experts up to 92% of the time. SparkPlug allows brands to directly reward these key influencers for every sale they generate with cash via gamified commissions, contests, and goals. We drive more revenue for brands, improve employee performance for retailers, and empower frontline workers across the world with fair compensation and economic equality, all based on the sales revenue they generate each day.
Location: United States, California, San Francisco
Member count: 11-50
Total raised: $10.5M
Founded date: 2018
Investors 3
| Date | Name | Website |
| 11.02.2021 | The LAUNCH... | launchacce... |
| 24.02.2021 | Supernode ... | supernode.... |
| - | Argonautic | argonautic... |
Funding Rounds 2
| Date | Series | Amount | Investors | Deal News |
| 04.11.2022 | Series A | $8M | - | finsmes.co... |
| 14.10.2021 | - | $2.5M | - | finsmes.co... |
Mentions in press and media 6
| Date | Title | Description | Source |
| 04.11.2022 | SparkPlug Raises $8M in Series A Funding | SparkPlug, a San Francisco, CA-based provider of an incentive management and wage supplementation pl... | finsmes.co... |
| 19.01.2022 | SparkPlug brings the power to the salespeople | What is SparkPlug? SparkPlug is the world’s first sales gamification engine that lets frontline ret... | startuptof... |
| 14.10.2021 | Nextdoor CEO Sarah Friar throws down a gauntlet to social me... | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign ... | fortune.co... |
| 14.10.2021 | SparkPlug Raises $2.5M in Funding | SparkPlug, a San Francisco, CA-based provider of an employee rewards and campaign management platfor... | finsmes.co... |
| 14.10.2021 | Nextdoor CEO Sarah Friar throws down a gauntlet to social me... | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign ... | fortune.co... |
| - | SparkPlug | “Award-winning software company specializing in sales enablement and gamification technologies for r... | fastfounde... |