Startups
Our motto: For the Love of Body & Planet.
Our mission and values extend far beyond our delicious and function plant-based beverages found on store shelves. We are a community of passionate humans driven to make a difference.
We believe that every decision we make matters and collectively, we can make a positive impact on our body and planet.
All of our delicious products are made using only real-food organic and non-GMO ingredients, no artificial colors, flavors or anything engineered.
We are a Zero Waste company - products are made in a facility run on 100% renewable wind energy. All of our packaging and shipping materials are recyclable and/or biodegradable and we divert over 94% of manufacturing waste away from landfills.
To find our shots near you click here: https://sogoodsoyou.com/grocery-locations/
Our mission and values extend far beyond our delicious and function plant-based beverages found on store shelves. We are a community of passionate humans driven to make a difference.
We believe that every decision we make matters and collectively, we can make a positive impact on our body and planet.
All of our delicious products are made using only real-food organic and non-GMO ingredients, no artificial colors, flavors or anything engineered.
We are a Zero Waste company - products are made in a facility run on 100% renewable wind energy. All of our packaging and shipping materials are recyclable and/or biodegradable and we divert over 94% of manufacturing waste away from landfills.
To find our shots near you click here: https://sogoodsoyou.com/grocery-locations/
Overview
Employees
51-200
Total raised
$14.5M
Founded date
2014
Funding Rounds 1
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
Mentions in press and media 6
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Aug 6, 2025 | Prelude Growth Partners Closes Third Fund, at $600M | Prelude Growth Partners, a NYC-based growth equity firm focused on partnering with high growth branded consumer product and service businesses, closed its third fund, at $600M. Fund III received support from a broad base of prestigious inst... |
| Jun 24, 2021 | So Good So You Awarded “Shot Product of the Year” Honors at 2021 Mindful Awards Program | With So Good So You, from ideation to execution no detail is overlooked, so you can feel good about what you’re drinking, always. - Rita Katona, co-founder, executive chair and chief brand and innovation officer, So Good So You MINNEAPOLIS ... |
| Nov 11, 2020 | So Good So You Lands $14.5M To Stay In Competitive Juice Market | 3 Shares Email Facebook Twitter LinkedIn So Good So You is expanding its footprint in retail stores and online after closing on $14.5 million in growth funding led by Prelude Growth Partners with participation from unnamed existing investor... |
| Nov 11, 2020 | So Good So You Lands $14.5M To Stay In Competitive Juice Market | 7 Shares Email Facebook Twitter LinkedIn So Good So You is expanding its footprint in retail stores and online after closing on $14.5 million in growth funding led by Prelude Growth Partners with participation from unnamed existing investor... |
| Nov 11, 2020 | Investing in the Future of Food: So Good So You raises $14.5m to expand distribution, innovate | The company's dedication to its retail partners, and its ability to engender consumer loyalty at a time when many shoppers were turning their backs on emerging brands in favor of more established options, so impressed Prelude Growth Pa... |
Reviews 0
FAQ about So Good So You
When was So Good So You founded?
So Good So You was founded in 2014.
How much funding has So Good So You raised?
So Good So You has raised $14.5M in total across 1 funding round.
What has the press written about So Good So You?
Parsers VC has collected 6 articles mentioning So Good So You, among them “Prelude Growth Partners Closes Third Fund, at $600M” (Aug 6, 2025) and “So Good So You Awarded “Shot Product of the Year” Honors at 2021 Mindful Awards Program” (Jun 24, 2021).
Is So Good So You still active?
Yes, So Good So You is active; its latest activity on Parsers VC dates from Aug 6, 2025.