SocialSpark

SocialSpark is IZEA’s premium social media marketing platform. The site provides robust targeting and detailed analytics. SocialSpark allows advertisers to build large lists of high quality blogs based on criteria including relevancy, traffic, and demographics. The platform enables advertisers to create targeted, large-scale social media campaigns with the click of a button and watch the results in real time.

The Marketplace

The SocialSpark.com marketplace is designed to provide transparency. With the ability to access the entire network of publishers, advertisers can quickly find the most relevant bloggers that can best represent their brand. At the same time, these bloggers have the opportunity to learn about the brand and discover if it’s a good fit for their audience. By creating a marketplace that is based on mutual agreement, the quality of the conversation increases dramatically while still retaining the scalability necessary to drive business results.
Use Case

Sponsored blog posts are best utilized for driving long-term conversations about a brand and generating detailed product reviews. Companies have an ongoing challenge getting people to talk about their products or services over time — that’s where SocialSpark comes in! While it can be easy to gain massive reach using display advertising, it is only temporary in nature — and not conversational at all. With SocialSpark, the posts and comments generated can last forever, creating what is often referred to as “permanent media.” The cumulative benefit of these conversations over time can have a very powerful brand awareness impact combined with a measurable ROI.