For editors
In tech terminology, Content Insights is a multi-faceted web analytics platform for data-driven evaluation, ranking and comparing of authors and content performance across websites. In everyday speak, our package helps journalists and editors understand how their audience responds to their work in a really simple and comprehensible way.
By editors
Launched officially in June, 2016, Content Insights is the brainchild of a group of editors who found existing analytics tools a bit too time-consuming to be called efficient. Having spent two years talking with editors across the globe, and refining what is essentially a massive Big Data machine, we’re delighted to be able to share what we think is the most useful (and most friendly!) editorial analytics package out there today.
In tech terminology, Content Insights is a multi-faceted web analytics platform for data-driven evaluation, ranking and comparing of authors and content performance across websites. In everyday speak, our package helps journalists and editors understand how their audience responds to their work in a really simple and comprehensible way.
By editors
Launched officially in June, 2016, Content Insights is the brainchild of a group of editors who found existing analytics tools a bit too time-consuming to be called efficient. Having spent two years talking with editors across the globe, and refining what is essentially a massive Big Data machine, we’re delighted to be able to share what we think is the most useful (and most friendly!) editorial analytics package out there today.
Location: Netherlands, Gelderland, Nijmegen
Employees: 11-50
Total raised: $3.68M
Founded date: 2015
Investors 3
| Date | Name | Website |
| - | NEVEQ | neveq.com |
| - | MediaMatte... | mediamatte... |
| - | North Base... | northbasem... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 27.06.2018 | - | $2.43M | - |
| 19.04.2016 | - | $1.25M | - |
Mentions in press and media 6
| Date | Title | Description |
| 01.03.2023 | SaaS Business Models: VC Perspective on Building a Successful Subscription Business in CEE | Sofia, Bulgaria ~ Software as a Service (SaaS) is experiencing a boom. According to Gartner’s 2021 Emerging Technology Product Leader Survey, almost half (48%) of the technology product leaders select cloud as one of their top three areas o... |
| 16.03.2022 | Editorial analytics startup Smartocto to bring AI-powered advice to the newsroom with a fresh investment | Belgrade, Sofia, Bulgaria, Serbia ~ Company: The Dutch-Serbian media analytics company Smartocto raised a new post-seed round from the Sofia-based HR Capital, North Base Media (NBS), Eleven Capital, NEVEQ, and seven business angels from the... |
| 28.06.2018 | Editorial Intelligence start-up Content Insights raises €2.1m to expand globally | Content Insights Team / Photo: Content Insights' official website Serbian editorial intelligence start-up, Content Insights, raised 2.1 M EUR in a seed round led by South Central Ventures (SCV) and by existing investors North Base Media and... |
| 27.06.2018 | Serbia’s Content Insights raises €2 million to expand its editorial intelligence platform in the US | Serbia-based editorial intelligence startup Content Insights has secured €2 million in funding led by South Central Ventures and followed by existing investors North Base Media and Neveq. The fresh capital injection brings the total amount ... |
| 19.04.2016 | Serbian Content Insights Lands EUR 1.1 Million to End Clickbait | Content Insights is a startup company based in Novi Sad that has just received one of the highest amounts of VC investment in Serbia. A combined total of EUR1.1 million has been invested by three VC funds: Eleven, North Base Media, and Neve... |
| - | Eleven’s Portfolio Startup Content Insights Merges With Dutch Peer To Form smartocto And Help Digital Media Be More Relevant | Deals with media startups is not exactly what we would have expected to be accelerated in the coronavirus pandemic and crisis (although needed, given the mass misinfodemics that became evident ever since the start of the crisis). Yet, it se... |