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Smarties are sugar-coated chocolate confectionery that have been manufactured since 1937. They are oblate spheroids with a minor axis of about 5 mm (0.2 in) and a major axis of about 12 mm (0.5 in). Smarties are made by Nestlé and come in a variety of vibrant colors.
Overview
Location
United States, New Jersey, Union
Employees
11-50
Founded date
1949
Mentions in press and media 7
| Date | Title | Description |
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| Dec 2, 2024 | How candy maker Smarties bet on a single product and won big | Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Most confectionery companies stock multiple brands in their portfolios to diversify and boost sales. Smarties, known for its namesake candy, ... |
| Oct 28, 2024 | Her Company Makes an Iconic 75-Year-Old Candy Popular for Halloween. Ignoring This 'Bad' Leadership Advice She Received Helps Drive Its Success. Liz Dee, co-president of New Jersey-based candy company Smarties, shares some important lessons in leadership. | Liz Dee, co-president of American candy company Smarties with her sister Jessica Dee Sawyer and cousin Sarah Dee, didn't always know she wanted to join the family business, which was founded by her grandfather Edward Dee in Bloomfield, New ... |
| Jun 24, 2024 | Nestlé introduces new Sustainably Sourced chocolate brand | Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Nestlé is launching Sustainably Sourced chocolates, the food and beverage giant said in a statement. The new confectionery brand ... |
| Mar 25, 2024 | Nestlé launches pair of initiatives to decarbonize cocoa supply chain | Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Nestlé said it is launching two projects aimed at reducing and removing carbon emissions from its cocoa supply chains. The initia... |
| Feb 5, 2024 | New Study Reveals Young Planets Are More Flat Than They Are Spherical | John Lopez, Tech Times 05 February 2024, 01:02 pm |
| Jun 6, 2018 | Vegan Ladyboss – The Vegan Network for Women | The Vegan Ladyboss network was launched by Liz Dee – co-president of the US confectionery manufacturer Smarties® – with the aim of networking vegan women. It aims to connect vegan women worldwide so they can empower and support each other. ... |
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FAQ about Smarties®
When was Smarties® founded?
Smarties® was founded in 1949.
What has the press written about Smarties®?
Parsers VC has collected 7 articles mentioning Smarties®, among them “How candy maker Smarties bet on a single product and won big” (Dec 2, 2024) and “Her Company Makes an Iconic 75-Year-Old Candy Popular for Halloween. Ignoring This 'Bad' Leadership Advice She Received Helps Drive Its Success. Liz Dee, co-...” (Oct 28, 2024).
Is Smarties® still active?
Yes, Smarties® is active; its latest activity on Parsers VC dates from Apr 1, 2025.