Startups
We believe that the heart of the home rests in the kitchen. It is the one place that you automatically revert to when you rise, you feel hungry, thirsty, and the place you gravitate to at parties and the last place you leave when you go to bed. There is always a task to do or a chore to be done. It is truly the centre of your life.
Smarter is an award-winning London-based company at the forefront of inventive solutions for a more connected life. Our connected products which include the first ever Wi-Fi kettle, the iKettle, and the Smarter Coffee Machine are currently sold in over 1000 stores all over the UK and Europe.
This year will hold plenty of significance for Smarter, with a determined vision of improving the lives of millions of around the world with the launch of its latest product, Smarter FridgeCam, a wireless fridge camera allowing you to see the contents of your fridge from wherever you are via the Smarter app.
The small hand-held device’s features include, expiry date reminders, the replenishment services and recipe suggestions based on the contents of your fridge.
Smarter’s latest innovation aims to not just eliminate food waste which has become a growing problem worldwide but also save the everyday household money, time and energy.
By the end of 2017 Smarter expects to become a global connected platform, linking you to your kitchen making grocery shopping and food waste a thing of the past.
For more information go to our website - http://smarter.am
Smarter is an award-winning London-based company at the forefront of inventive solutions for a more connected life. Our connected products which include the first ever Wi-Fi kettle, the iKettle, and the Smarter Coffee Machine are currently sold in over 1000 stores all over the UK and Europe.
This year will hold plenty of significance for Smarter, with a determined vision of improving the lives of millions of around the world with the launch of its latest product, Smarter FridgeCam, a wireless fridge camera allowing you to see the contents of your fridge from wherever you are via the Smarter app.
The small hand-held device’s features include, expiry date reminders, the replenishment services and recipe suggestions based on the contents of your fridge.
Smarter’s latest innovation aims to not just eliminate food waste which has become a growing problem worldwide but also save the everyday household money, time and energy.
By the end of 2017 Smarter expects to become a global connected platform, linking you to your kitchen making grocery shopping and food waste a thing of the past.
For more information go to our website - http://smarter.am
Overview
Location
United Kingdom, England, London
Employees
11-50
Phone
0800 802 1237
Founded date
2013
Mentions in press and media 10
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Sep 4, 2023 | Sustainable hardware highlights from IFA | I've been at IFA the last few days, a consumer electronics tradeshow and Germany's answer to CES. While you'll admittedly see a landfill worth of e-waste generating questionable tech that no one needs, it never fails to impress with all thi... |
| Jan 2, 2020 | Samsung’s new Family Hub refrigerator uses computer vision to keep tabs on groceries | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. If you’re in the market for a new fridge, no need to fret — Samsung’s got you covered. This morning, ahead of the 2020 Consumer Electro... |
| Nov 21, 2018 | 10 Sustainable Startup Ideas | 5 shares Share Tweet Pin LinkedIn Climate change isn’t going away, and we are all becoming far more aware of how our lifestyles impact the planet. Environmental experts tend to agree that businesses produce the lion’s share of waste an... |
| Jan 29, 2017 | 8 cool new ways computer vision is changing everything | Computer vision and image recognition are integral parts of artificial intelligence (AI), which has quickly gone from niche to mainstream in the past few years. And nowhere was this more evident than at CES 2017 earlier this month. From a f... |
| Jan 6, 2017 | FridgeCam lets you make your dumb fridge smart with a simple camera | reader comments 105 with 59 posters participating Share this story Share on Facebook Share on Twitter Share on Reddit Ars at CES 2017 I have seen the future: Alexa controls everything Sim racing hits the big time with the $1 million Vegas e... |
| Jan 3, 2017 | Smarter’s FridgeCam can guess when your food expires | Smarter is unveiling its FridgeCam, a refrigerator camera that can tell you when your food is about to expire or when you are running low on groceries. The London-based company unveiled the product — which is part of the ever-growing Intern... |
| Jan 3, 2017 | Meet the $150 Refrigerator Device That Wants to Help You Waste Less Food | Smarter is unveiling its FridgeCam, a refrigerator camera that can tell you when your food is about to expire or when you are running low on groceries. The London-based company unveiled the product — which is part of the ever-growing Intern... |
| Sep 11, 2016 | TheFridgeCam lets you spy on your milk, cheaply | Over the last week Berlin has been home to IFA, Europe’s answer to the Consumer Electronics Show (CES). It features all the usual big name electronics that are household names internationally, along with brands you’ll only be able to buy in... |
| Nov 16, 2015 | Amazon Expands Launchpad, Its Product Hunt-Meets-Shopify-Shyp Rival, To The UK | Following on from last week’s news that Amazon would expand its Pantry household items delivery service to the UK while also discounting new Prime memberships in the country, the e-commerce giant is now quietly adding another service to the... |
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FAQ about Smarter
When was Smarter founded?
Smarter was founded in 2013.
What has the press written about Smarter?
Parsers VC has collected 10 articles mentioning Smarter, among them “Sustainable hardware highlights from IFA” (Sep 4, 2023) and “Samsung’s new Family Hub refrigerator uses computer vision to keep tabs on groceries” (Jan 2, 2020).
Is Smarter still active?
Yes, Smarter is active; its latest activity on Parsers VC dates from Nov 20, 2025.