Smarkets

Trusted

http://smarkets.com/

Last activity: 19.08.2026

Active

Categories: EventExchangeFinTechIndustryMarketMarketplacePlatformProductSportsTechnology

Over 100,000 clients trust Smarkets to offer the best value odds on thousands of sports, political, and current event markets daily.

Our betting exchange model means you bet against other players and groups, not the house, allowing you to access odds created by market demand.

At our heart, we are one of the finest UK technology organizations, comprised of engineers, scientists and avid bettors that care deeply about fairness and transparency in the marketplace.

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Likes

3.38K

Website visits

1.8M /mo.

Mentions

Overview

Location

United Kingdom, England, London

Employees

51-200

Total raised

$3.5M

Founded date

2008

Investors 2

Date	Name	Website
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	Eberg Capital	ebergcapital.com

Funding Rounds 3

Date	Series	Amount	Investors
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May 13, 2011	Funding round	$1M
Jun 19, 2008	Seed round	$197.17K

Mentions in press and media 28

Date	Title	Description
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Aug 15, 2026	Prediction markets and sports betting: How this UK exchange is trying to do both in the U.S.	Smarkets, which has over $60 billion in lifetime trading volume and collected over $1.2 billion this year, first filed for a license with the Commodity Futures Trading Commission in March. The platform also has pending applications to opera...
Jan 28, 2025	New Online Bookmakers UK – Top New Betting Sites for January
Jun 11, 2021	Smarkets Raises in Series B Funding	Smarkets, a London UK-based provider of a betting exchange and prediction market platform, raised in Series B funding. The round was led by Susquehanna Growth Equity (SGE), , which joined existing investors Passion Capital and Deutsche Tele...
Jun 10, 2021	Smarkets : raises Series B funding round to supercharge international and domestic growth	LONDON, June 10, 2021 /PRNewswire/ -- Smarkets, one of the world's largest betting exchange and prediction market platforms, has announced the closing of a significant minority investment from Susquehanna Growth Equity (SGE). Having raised ...
Oct 28, 2020	Four Ways To Help Improve Your Employees’ Mental Health	CEO & Founder of Smarkets, the company fusing sports betting, prediction markets and financial technology into a sleek exchange.
Nov 19, 2018	Deliveroo rides to victory, winning Deloitte’s UK Fast 50 for the second year in a row	Deliveroo rides to victory, winning Deloitte’s UK Fast 50 for the second year in a row 19-11-2018 Deloitte has announced the winners of the 2018 UK Technology Fast 50 awards. The awards recognise and rank the 50 fastest-growing technology c...
Sep 21, 2016	From virtual reality to socks to the “Netflix of sports” — these nine companies are changing football through technology and innovation
Feb 24, 2013	Startup Jobs of the Day – 24/02/2013	– TVU Networks (read here) – SimScale (read here) – Living Social (read here) – Cmune (read here) – SocioCast (read here) – Smarkets (read here) – Pinterest (read here) – Fortumo (read here) – Drawbridge (read here) – Mindflash (read here) ...
Feb 22, 2013	Funding roundup - week ending 02/22/13	Pinterest, Taboola, Euclid, Nexmo were among those that raised funds Seed-stage PayrollHero, a software company focused on time, attendance, scheduling and payroll, closed a $1 million seed round of funding from 500Startups, Benjamin Joffe,...
Feb 21, 2013	Deutsche Telekom’s T-Venture Takes A Punt On P2P Betting Exchange Smarkets, Leads $2.3M Funding Round	Smarkets, the UK-based peer-to-peer betting exchange, has raised a fresh $2.3 million round of funding led by Deutsche Telekom’s T-Venture, along with existing backer Passion Capital. This brings the London startup’s total funding to $3.3m....
Feb 21, 2013	Smarkets Raises $2.3M in Funding	Smarkets, a London, UK-based social provider of a platform to bet on sport, TV shows and politics, raised $2.3m in funding. Backers included T-Venture, and existing investor Passion Capital. The company intends to use the funding to expandi...
May 13, 2011	Smarkets raises a $1 million funding round led by Passion Capital	Smarkets, the London-based social gambling startup, is on something of a roll. Today it has closed a $1 million funding round led by Passion Capital, Stefan Glaenzer, Alex Zubillaga, Tom Hulme and others. The aim now is to build out the pla...
Apr 5, 2011	TechCrunch Europe and The Telegraph release the Startup100	TechCrunch Europe occasionally partners with other media outlets in Europe in order to support the European ecosystem. Last December we agreed to link up with the London Telegraph newspaper, which planned to put some time and resources into...
Mar 28, 2011	Passion Capital emerges from White Bear Yard with $60 million fund to seed startups	A new early stage investment firm is de-cloaking in London today. Three prominent Angel investors on the tech scene in London – Stefan Glaenzer, Eileen Burbidge and Robert Dighero – have been operating out of their White Bear Yard base in C...
Oct 25, 2010	With Betfair's pending IPO, Smarkets sees £1m traded on its social 'betting exchange'	Smarkets, the London-based social gambling startup, has announced that it’s seen over £1 million traded on its ‘betting exchange’ since it publicly launched in February. The site, which competes with the likes of Betfair and to some degree ...
Jul 22, 2010	Betable secures $3 million to become the Twitter for betting	Betable, where users can literally place a bet on anything and have their friends bet with them, has secured a $3 million first time funding led by Atomico, the venture fund set up by former Skype founders Niklas Zennström and Janus Friis. ...
Jun 11, 2010	2010 FIFA World Cup South Africa: The Ultimate Guide To Digital Delight	Today’s the big day. TechCrunch turns five years old. And oh, there’s a huge football – no, not ‘soccer’ – event kicking off in South Africa too. Many of you will be missing the opening match(es) while you’re out celebrating our birthday an...
Apr 20, 2010	@GeeknRolla: Advice for budding start-ups: funding, staffing and getting noticed	You’ve got your idea, you’ve assembled a team and set your goals. All you need now is some funding. Easy, right? Not quite. Running a start-up is hard and attracting the right sort of funding is even harder. One man who could help you is Ja...
Mar 11, 2010	Fits.me wins startup prize at Plugg	Fits.me, a virtual fitting room for internet clothing retailers based on robots (yes really) has won the European startup competition in Brussels, Plugg. It’s actually even cooler than it sounds. By creating robotic shape-shifting mannequin...
Mar 1, 2010	The 20 European startups that will need to woo us at Plugg 2010	Plugg, the annual conference organised by my TechCrunch colleague Robin Wauters, is due for next week on Thursday (11 March) in Brussels, Belgium. I’ll be there along with other European tech industry pundits, bloggers, venture capitalists ...
Feb 24, 2010	Smarkets launches its social assault on the betting world	Smarkets, a startup which launched into private beta soon after presenting at our annual GeeknRolla event last year, has today launched publically. Smarkets is a ‘social betting exchange’ which is launching initially with football/soccer be...
Dec 18, 2009	Running a startup in London? Check out White Bear Yard	At the Le Web conference in Paris last week, there was a debate about whether a bright moment for tech startups in London had passed. The Bebo and Last.fm acquisitions happened almost two years ago, and several of the startups from the “Sil...
Dec 18, 2009	Running a startup in London? Check out White Bear Yard	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! At the Le Web conference in Paris last week, ther...
Apr 27, 2009	Smarkets raises second round for launch of social betting service	Fresh from their pitch at the TechCrunch Europe Geek ‘n Rolla event last week, UK social gambling startup Smarkets has completed a second round fund raising of £145k ($210k), exceeding the first round fund raising total of £100k in May 2008...
Apr 20, 2009	GeeknRolla – The Agenda for the day	Agenda: Geek’nRolla – Tech Startups Rock! London – April 21, 2009 Geek’nRolla is sponsored by Viadeo one of the largest professional social networks in the world, and supported by UK Trade and Investment, as well as NESTA, the National Endo...
Sep 23, 2008	21 UK digital firms hit NYC last week – no wonder there was trouble	Earlier this year 20 UK startups went to Silicon Valley to network with the tech scene. The government-backed trip was called Webmission. Last week 21 UK companies were over in New York on the UK Trade & Investment’s “Digital Mission“, ...
Jun 19, 2008	Smarkets raises £100k seed round for 'simple' gambling startup	Smarkets, a London-based pre-launch betting exchange focusing on making betting simpler, has raised $200k with a convertible note from five private investors. This will be used for product development, buying a gambling license from Malta (...

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FAQ about Smarkets

When was Smarkets founded?

Smarkets was founded in 2008.

How much funding has Smarkets raised?

Smarkets has raised $3.5M in total across 3 funding rounds.

What funding rounds has Smarkets raised?

Parsers VC lists 3 funding rounds of Smarkets, among them a funding round of $1M on May 13, 2011 and a seed round of $197.17K on Jun 19, 2008.

Who has invested in Smarkets?

Parsers VC lists 2 investors of Smarkets, among them Eberg Capital.

What has the press written about Smarkets?

Parsers VC has collected 28 articles mentioning Smarkets, among them “Prediction markets and sports betting: How this UK exchange is trying to do both in the U.S.” (Aug 15, 2026) and “New Online Bookmakers UK – Top New Betting Sites for January” (Jan 28, 2025).

Is Smarkets still active?

Yes, Smarkets is active; its latest activity on Parsers VC dates from Aug 19, 2026.