Startups
A CELEBRATION OF SENSORY PLAY
Sloomoo Institute celebrates joy through sensory play. The mission: embrace the power of #satisfying through vivid color, the sense of scent, tactile compounds, and captivating visuals and sounds.
Sloomoo Institute launched in October of 2019 with an interactive 12,000 square-foot experiential space in SoHo, NYC, where hand-crafted, artisanal slime (think dozens of textures and the most delicious scents), soothing ASMR, and wondrous delights converge with glossy, sophisticated design and contemporary art.
Sloomoo’s universe unleashes the imagination and encourages dreaming, whether you’re a kid or a kid at heart.
Look out for new Sloomoo Institutes to open in other cities in 2022. This is just the beginning.
Sloomoo Institute celebrates joy through sensory play. The mission: embrace the power of #satisfying through vivid color, the sense of scent, tactile compounds, and captivating visuals and sounds.
Sloomoo Institute launched in October of 2019 with an interactive 12,000 square-foot experiential space in SoHo, NYC, where hand-crafted, artisanal slime (think dozens of textures and the most delicious scents), soothing ASMR, and wondrous delights converge with glossy, sophisticated design and contemporary art.
Sloomoo’s universe unleashes the imagination and encourages dreaming, whether you’re a kid or a kid at heart.
Look out for new Sloomoo Institutes to open in other cities in 2022. This is just the beginning.
Overview
Location
United States, New York
Employees
51-200
Total raised
$5.8M
Founded date
2019
Investors 1
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Funding Rounds 1
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Mentions in press and media 5
| Date | Title | Description |
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| Aug 26, 2026 | How Dolly Parton inspired women in leadership: ‘We all owe Dolly a debt’ | There are few personalities as universally beloved as Dolly Parton. Tributes have poured in from fellow musicians, celebrities, and current and former presidents celebrating the life and legacy of the iconic singer-songwriter, philanthropis... |
| Mar 7, 2025 | The Startup World Glamorizes Young Founders, But These 4 Women Started Businesses After Age 40 — Leading to Hundreds of Millions of Dollars. Here's How. These women entrepreneurs, now in their 50s, share why growing their businesses at this stage in life is better than ever. | When you picture a successful startup founder, who do you see? The business world often glamorizes young male founders as harbingers of rapid achievement and revenue generation, but the reality looks a bit different. Research suggests that ... |
| Nov 29, 2022 | NYC-Based Immersive Slime Experience, Sloomoo Institute, Now Open In Chicago and Atlanta | Sloomoo Institute is an experiential destination that taps into the joy of multi-sensory play ... [+] through hand-crafted, artisanal slime and interactive experiences.Courtesy of Sloomoo Institute |
| Sloomoo Institute | “Sloomoo Institute is the ultimate interactive playground for the slime experience, from science to creative make your own slime DIY. Book your tickets now at our slime museum in SoHo!” |
Reviews 0
FAQ about Sloomoo Institute
When was Sloomoo Institute founded?
Sloomoo Institute was founded in 2019.
How much funding has Sloomoo Institute raised?
Sloomoo Institute has raised $5.8M in total across 1 funding round.
What has the press written about Sloomoo Institute?
Parsers VC has collected 5 articles mentioning Sloomoo Institute, among them “How Dolly Parton inspired women in leadership: ‘We all owe Dolly a debt’” (Aug 26, 2026) and “The Startup World Glamorizes Young Founders, But These 4 Women Started Businesses After Age 40 — Leading to Hundreds of Millions of Dollars. Here's How. Thes...” (Mar 7, 2025).
Is Sloomoo Institute still active?
Yes, Sloomoo Institute is active; its latest activity on Parsers VC dates from Oct 23, 2026.