SkinnyFATS

SkinnyFATS is a healthy/happy restaurant brand with locations in Las Vegas and Salt Lake City. They aim to “Live Healthy, Live Happy” by eating the food you enjoy with the people you love, or eating the food you love, with the people you enjoy. They offer a variety of healthy and delicious food options, including vegetarian, vegan, and gluten-free options. Their “Healthy Side” items are magically 600 calories and less! However, when it comes to pricing, there are different methods to price a product. One of them is competitor-based pricing, which is when you think of big company chains like Walmart, Target, Best Buy, etc.