Rocket Fuel Inc.

https://www.sizmek.com/peer39/

Last activity: 09.03.2026

Active - Reference to Amazon Advertising

Categories: AdTechAgencyAnalyticsBuildingDataLocalMediaOptimizePlatformService

Sizmek by Amazon's solutions include ad serving, creative authoring, analytics, and dynamic creative optimization solutions. Sizmek by Amazon helps advertisers to get the most out of their campaigns.

Likes

7.11K

Followers

24.89K

Website visits

16.4K /mo.

Mentions

Overview

Location

United States, California, Redwood City

Employees

1001-5000

Total raised

$8.2M

Founded date

2008

Investors 1

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Funding Rounds 1

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Mentions in press and media 28

Date	Title	Description
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Nov 28, 2024	Optimizing Thanksgiving Ad Spend with AI and Programmatic Advertising	Table of content Introduction 1. Enhanced Audience Targeting and Segmentation 2. Implementing Dynamic Creative Optimization (DCO) 3. Real-time Bidding Efficiency 4. Cross-channel Advertising Integration 5. Fraud Prevention and Brand Safety ...
Sep 16, 2024	MarTech Interview with Harley Ramien, Director, Asia- Pacific, Bonzai	Harley, would you mind sharing a brief overview of your professional journey and how it led to your esteemed role as Director, Asia Pacific, at Bonzai? I’ve always been interested in design and creativity, but to be honest, I couldn’t decid...
Jul 28, 2024	Vidmob's Bold Moves: Merging Creativity with Data and New Leadership	In the fast-paced world of digital marketing, where attention spans are fleeting and competition is fierce, Vidmob is making waves. The company, known for its innovative approach to creative data, has recently announced a strategic partners...
Jul 26, 2024	Vidmob announces two new strategic hires	The leading creative data company, Vidmob, is excited to announce the appointment of two new hires based in New York, Zakiyaa Amatullah-Wali as Director of Customer Success, and Xuan Pham, Director, Revenue Operations. Customer Success spec...
May 11, 2024	Rokt's Rise to the Top Continues with New Executive Appointments	Rokt, the ecommerce powerhouse, has appointed Marc Allsop and Mick O'Brien to lead their EMEA and ANZ markets, signaling a new chapter in their global expansion. Rokt, the ecommerce juggernaut, has made strategic moves by appointing Marc Al...
May 7, 2024	Rokt Strengthens Global Executive Leadership Team with Two New Appointments	Company Names Marc Allsop Head of EMEA and Mick O'Brien Head of Australia and New Zealand NEW YORK, May 7, 2024 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant ...
May 7, 2024	Rokt Strengthens Global Executive Leadership Team with Two New Appointments	Company Names Marc Allsop Head of EMEA and Mick O'Brien Head of Australia and New Zealand NEW YORK, May 7, 2024 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant ...
May 7, 2024	Rokt Strengthens Global Exec Leadership Team with Two New Appointments	Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, announced that it has appointed Marc Allsop as Head of EMEA and Mick O’Brien as Head of Australia and New Zeala...
May 31, 2019	Top tech startup news for today, Friday, May 31, 2019	Good afternoon! Top tech startup news for today, the last day of May 2019. Amazon buys part of ad tech company Sizmek to take on the digital ad duopoly of Google and Facebook. Amazon has agreed to buy part of ad tech company Sizmek, includ...
May 21, 2019	Top tech startup news for today, Tuesday, May 21, 2019	Good morning! Below are some of the top tech startup news stories for Tuesday, May 21. Chinese live streaming platform Huya is planning US expansion. The global e-sports economy is expected to hit more than $1 billion in revenue this year....
May 16, 2019	Amazon Is Close to Buying Sizmek’s Ad-Serving Technology Amazon Is Close to Buying Sizmek’s Ad-Serving Technology	(Bloomberg) -- Amazon.com Inc. is close to an agreement to buy the ad-serving technology of bankrupt company Sizmek Inc. in a deal that would give the e-commerce giant another weapon against Google’s dominant online ad business. The purchas...
Jul 18, 2017	Sizmek Buys Rocket Fuel For $145M	Sizmek said Tuesday it intends to buy ad tech company Rocket Fuel for $2.60 per share in cash, valuing Rocket Fuel at $145 million. That’s a long way from where Rocket Fuel was valued when it IPOed in 2013 – going public at $29 per share at...
Aug 3, 2016	Austin-based Sizmek Aquired for $122 Million	Private Equity Firm Vector Capital announced Wednesday it has entered into an agreement to acquire Austin-based Sizmek, an advertising technology company, for $3.90 a share, valuing the deal at $122 million.
Nov 14, 2015	M&A roundup - week ending 11/14/15	Microsoft bought Secure Islands; Fossil acquired Misfit; Deliv purchased Zipments Eyefi, a provider of digital photo-management apps and services, acquired OKDOTHIS, an app for idea-sharing for photographers. The terms of the transaction we...
Aug 20, 2015	Amazon Joins Adobe Flash Hate Parade	Amazon has announced that ads on its network (including the Amazon.com portal) will no longer be able to use Flash from September 1. It’s another nail in the coffin for the ailing interactive Web technology, which became the go-to tool for ...
Aug 14, 2015	Lotame’s new tool tells marketers more about what you read on the Web	Marketers are like anxious lovers. They want to know every little detail about you. Today, data management platform (DMP) Lotame is offering them more pieces of you. It is announcing a new Semantic Classification Tool that it says offers “g...
Aug 14, 2015	Lotame’s new tool tells marketers more about what you read on the Web	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Marketers are like anxious lovers. They want to k...
Aug 12, 2015	Adtech platform Sizmek partners with identity manager Screen6 for better cross-device targeting	Marketers and advertisers want to reach you with ads and messages across all your devices, so there’s a big emphasis these days on cross-device targeting. But the challenge is to make sure it’s really you on the various devices, especially ...
Aug 12, 2015	Adtech platform Sizmek partners with identity manager Screen6 for better cross-device targeting	Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Marketers and advertisers want to reach you with ads and messages across all your devices, so there’s a big emphasis these days on cros...
May 18, 2015	Sizmek Acquires StrikeAd	Sizmek Inc. (Nasdaq: SZMK), an open ad management platform company for multiscreen campaigns, acquired StrikeAd, a dedicated Mobile advertising Demand Side Platform (DSP). The amount of the deal was not disclosed. The acquisition supports S...
May 15, 2015	Sizmek Acquires StrikeAd for $11.2 Million	Sizmek, an ad management platform, announced Friday its acquisition of StrikeAd, a mobile ad platform, for $11.7 million.
May 13, 2015	Jivox launches digital ads that are created on the spot from your data	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Digital ad company Jivox is announcing today it h...
May 13, 2015	Jivox launches digital ads that are created on the spot from your data	Digital ad company Jivox is announcing today it has launched something the rest of the industry is still prepping. Ads that are created on the fly just for you. Not just for your type — for you. The new technology, which the San Mateo, Cali...
Mar 24, 2015	3 Secrets to Online Video Success	March 24, 2015 4 min read Opinions expressed by Entrepreneur contributors are their own. Nearly 35 years ago, video -- and MTV -- killed the proverbial radio star, and today, online video is transforming how startups can raise brand awarene...
Jun 1, 2014	The frighteningly overblown reports of online ad fraud	If you have read anything about online advertising in the past year, you may be afraid that the industry is about to collapse under the weight of fraud. Headlines scream that robots are the source of alarming amounts of ad impressions — and...
Oct 31, 2007	Natural language advertising coming: Peer39 receives $8.2M	When we broke the news of peer39’s initial $3 million funding in March, we reported that the company was working on a platform to use natural language processing for advertising. Less than six months later, we’ve learned that the startup ha...
	Consumer Behaviour: How to Understand Your Costumer and Influence Decisions	Just like everyone else, you’re making decisions from the time you wake up until going back to bed. During this course of action, brands often come up: which tea should I get today? Should I buy this new pair of pants at this ecommerce stor...

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FAQ about Rocket Fuel Inc.

When was Rocket Fuel Inc. founded?

Rocket Fuel Inc. was founded in 2008.

How much funding has Rocket Fuel Inc. raised?

Rocket Fuel Inc. has raised $8.2M in total across 1 funding round.

What has the press written about Rocket Fuel Inc.?

Parsers VC has collected 28 articles mentioning Rocket Fuel Inc., among them “Optimizing Thanksgiving Ad Spend with AI and Programmatic Advertising” (Nov 28, 2024) and “MarTech Interview with Harley Ramien, Director, Asia- Pacific, Bonzai” (Sep 16, 2024).

Is Rocket Fuel Inc. still active?

Yes, Rocket Fuel Inc. is active; its latest activity on Parsers VC dates from Mar 9, 2026.