Startups
SiTerras Philosophy
What does upcycling mean?
You talk about upcycling when you use already existing materials and resources to produce something new out of it.
SiTerras Philosophy is to relinquish on new materials while manufacturing her modern and absolute individual vests to treat our mother earth with care. This project works with the upcycling principle which is an eco-friendly way to produce fashion. „make new from old“. We use textiles and other materials which are not in use anymore. With a bit creativity we produce unique, wearable and at the same time nature friendly „Vintage Unique“ vests. Here we discover every day new ideas while we stay environmentally friendly.
Each of our vest is made with love and is an absolutely unique product. We want to promote the value for the individual, hand-made products and point out the individuality of each human .
We love sustained diversity - SiTerra
About the founder of SiTerra
Silvia Hernadiova was born in Slovakia where she was able as a little girl, to cast deep insights into fashion production while she was modeling for a big clothing company. „When everyone had to sleep in the kindergarten at noon, I was at the fitting-up and I watched with bright eyes all the happenings in the fabulous fashion world!“ With the move to Germany, the refulgence in her eyes were interrupted, but the passion for fashion never ceased.
2006 Silvia graduated from college in Germany with the Bachelor of Arts in Business Administration. Afterwards she subsequently gained experience in the fields of business management, sales, marketing and modedesign in the United States, Slovakia and Germany. „I love to combine different colors with different textiles, that fascinates me every day more and more.“
Already in school she used to get attention because of her bold style of combination of clothing. Exactly that got her Trademark. If it was a safety pin she used to stitch some Top together, or a brave color combination. She was not even scared to stitch up an old wool-sweater to a skirt for winter. Silvia always was an eye-catcher! „The typical business- students with a briefcase and suit always looked strange at me but that was exactly the compliment for me that confirmed me that I am different!“
Through the years her attitude about the consumption changed. “It broke my heart when I learned about the cruel background of the fashion manufacturing.„Even that moved her more to experimentation with clothes she already had and her creativity to create new and interesting styles. „My friends called me an eco-friendly fashion freak.“
In 2016 Silvia decided to combine all her knowledge and working experience with her passion for fashion as well as her beliefs for sustainability, health and fairness. She founded the eco-friendly fashion label SiTerra. The aim of the Project is to manufacture clothing from already existing textiles and other materials. The result is a new, cool vintage clothing also called upcycling fashion.
„Right now we are concentrating on vest, but we are obviously also planing other pieces.“ The team works with enthusiasm to create a fashionable and qualitative vest and recreate do-it-yourself. And, at the same time, relieve our environment. „I also want to inspire to creativity and for a higher do it yourself mentality!“
With her upcycling fashion-label SiTerra and her absolutely one of a kind peaces Silvia wants to underline the uniqueness of every single person as well as motivate to live your dream, to do what makes you happy and so find your vocation.
What does upcycling mean?
You talk about upcycling when you use already existing materials and resources to produce something new out of it.
SiTerras Philosophy is to relinquish on new materials while manufacturing her modern and absolute individual vests to treat our mother earth with care. This project works with the upcycling principle which is an eco-friendly way to produce fashion. „make new from old“. We use textiles and other materials which are not in use anymore. With a bit creativity we produce unique, wearable and at the same time nature friendly „Vintage Unique“ vests. Here we discover every day new ideas while we stay environmentally friendly.
Each of our vest is made with love and is an absolutely unique product. We want to promote the value for the individual, hand-made products and point out the individuality of each human .
We love sustained diversity - SiTerra
About the founder of SiTerra
Silvia Hernadiova was born in Slovakia where she was able as a little girl, to cast deep insights into fashion production while she was modeling for a big clothing company. „When everyone had to sleep in the kindergarten at noon, I was at the fitting-up and I watched with bright eyes all the happenings in the fabulous fashion world!“ With the move to Germany, the refulgence in her eyes were interrupted, but the passion for fashion never ceased.
2006 Silvia graduated from college in Germany with the Bachelor of Arts in Business Administration. Afterwards she subsequently gained experience in the fields of business management, sales, marketing and modedesign in the United States, Slovakia and Germany. „I love to combine different colors with different textiles, that fascinates me every day more and more.“
Already in school she used to get attention because of her bold style of combination of clothing. Exactly that got her Trademark. If it was a safety pin she used to stitch some Top together, or a brave color combination. She was not even scared to stitch up an old wool-sweater to a skirt for winter. Silvia always was an eye-catcher! „The typical business- students with a briefcase and suit always looked strange at me but that was exactly the compliment for me that confirmed me that I am different!“
Through the years her attitude about the consumption changed. “It broke my heart when I learned about the cruel background of the fashion manufacturing.„Even that moved her more to experimentation with clothes she already had and her creativity to create new and interesting styles. „My friends called me an eco-friendly fashion freak.“
In 2016 Silvia decided to combine all her knowledge and working experience with her passion for fashion as well as her beliefs for sustainability, health and fairness. She founded the eco-friendly fashion label SiTerra. The aim of the Project is to manufacture clothing from already existing textiles and other materials. The result is a new, cool vintage clothing also called upcycling fashion.
„Right now we are concentrating on vest, but we are obviously also planing other pieces.“ The team works with enthusiasm to create a fashionable and qualitative vest and recreate do-it-yourself. And, at the same time, relieve our environment. „I also want to inspire to creativity and for a higher do it yourself mentality!“
With her upcycling fashion-label SiTerra and her absolutely one of a kind peaces Silvia wants to underline the uniqueness of every single person as well as motivate to live your dream, to do what makes you happy and so find your vocation.
Overview
Location
Germany, Hesse, Frankfurt