SINE Digital is a leading, independently owned, performance marketing agency that was launched in the UK in 2017 by a team of artists who identified how data science could inform and elevate digital marketing by connecting people to the experiences they love. The SINE Digital team combines specialists in live entertainment and sports marketing with data scientists who work with clients to eliminate ‘wastage’ and maximise media spend, fast. This market leading approach has led SINE Digital to grow exponentially while delivering outsized returns for global leading live entertainment, sports, theatre and lifestyle brands. The SINE Digital in-house tech stack includes a Marketing Cloud, Media Mix Modelling, Audience and AI Creative Insights informed by a proprietary data warehouse that is the largest data set for the live entertainment sectors. Since launch, the agency has rapidly expanded with offices in New York and London, expert in delivering international campaigns for global brands, venues and arts institutions. SINE Digital clients include leading live entertainment, sports and lifestyle brands AEG Presents, ATG Productions, Avalon, Aston Martin F1, Bridge Theatre, Center Theater Group, Yamaha Motors, Michael Harrison Productions, Percival Menswear, Secret Cinema, Sonia Friedman Productions, Tottenham Hotspur and theatre productions Wicked, Back to the Future the Musical, Starlight Express, Guys & Dolls, Mamma Mia! The Party, Punchdrunk and 2:22 A Ghost Story. The SINE Digital data science model, and commitment to innovation and learning, has led to partnerships with King’s College London, Google, Meta, TikTok and Microsoft. This year, SINE Digital launched its Future Talent Scheme to support young people from disadvantaged backgrounds into digital marketing careers. SINE Digital is part of the independently owned SINE Group that includes Farlo, an award winning web and development design agency specialising in the live entertainment sector.
Total raised: $2.5M
Funding Rounds 1
| Date | Series | Amount | Investors |
| 16.05.2024 | Seed | $2.5M | - |
Mentions in press and media 3
| Date | Title | Description |
| 16.05.2024 | Sine Digital Raises $2.5M in Seed Funding | Sine Digital, a London, UK-based independent performance marketing agency, raised $2.5m in Seed funding. The investment came from No Guarantees Productions, a theatrical production company. The funding will accelerate the agency’s U.S. grow... |
| 16.05.2024 | SINE Digital, The Theater & Live Entertainment Performance Marketing Agency Transforming Audience Reach, Raises $2.5 Million in Seed Funding from No Guarantees Productions; Expands United States P... | SINE Digital uses data science to eliminate marketing 'wastage' and deliver exceptional returns for live entertainment and sports clients that include ATG Productions, Aston Martin F1, Percival Menswear, Sonia Friedman Productions, The Roya... |
| - | Sine Digital | “SINE Digital is the pre-eminent performance marketing agency in London and New York providing cutting edge digital marketing for live entertainment, sport and e-commerce.” |