| Date | Title | Description |
| 12.06.2025 | Simpli.fi Names Cali Tran CEO as Founder Becomes Chairman | Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced the appointment of Cali Tran as its new Chief Executive Officer. Cali will officially a... |
| 16.04.2025 | Sovrn Launches Commerce Audiences | Sovrn, a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced the launch of its newest offering, Sovrn Commerce Audiences. Commerce Audiences are made possible by the powerful combinat... |
| 10.01.2025 | Choozle and Roku: Pioneering the Future of Digital Advertising | In the fast-paced world of digital advertising, two companies are making waves: Choozle and Roku. Both are redefining how brands connect with consumers. Their recent initiatives signal a shift towards smarter, data-driven strategies that pr... |
| 08.01.2025 | Choozle Appoints Two New Leaders to Drive Client Success and Growth | Choozle, a premier omnichannel digital advertising platform and services provider, announced the appointment of Tina Starr as Vice President of Account Management and Strategy and Jae Scarborough as Senior Vice President of Sales. These lea... |
| 03.12.2024 | Simpli.fi Unveils Next Generation AI-Driven Advertising Solutions | Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced new AI-powered programmatic advertising solutions, allowing companies of all sizes to u... |
| 27.08.2024 | Simpli.fi Named to Cynopsis’ 2024 Best of the Best List | Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced it has been named a finalist for Cynopsis’ Best of the Best Awards in the AdTech ... |
| 25.07.2024 | Simpli.fi Expands CTV Product Suite | Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced an expanded Connected TV (CTV) suite that will give advertisers greater pricing f... |
| 14.03.2024 | Experts expect these 13 private-equity firms will invest in advertising and marketing companies as deals begin to pick up in 2024 | Premium Advertising Experts expect these 13 private-equity firms will invest in advertising and marketing companies as deals begin to pick up in 2024
Lara O'Reilly
2024-03-14T16:28:20Z
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| 20.06.2023 | Simpli.fi Expands Social Programmatic Offering with Online Video and CTV Ad Creation Capabilities | Simpli.fi, the advertising success platform that provides programmatic advertising solutions and workflow software to agencies, brands, and media companies, announced the enhancement of its social programmatic solution suite. The offering a... |
| 14.03.2023 | Simpli.fi Completes Acquisition of Contextual and Native Demand-Side Platform, Bidtellect | Simpli.fi, the advertising automation platform for agencies, brands, and media companies, confirmed that it has completed the previously announced acquisition of Bidtellect, a leading contextual and native demand-side platform (DSP).
The co... |
| 11.01.2022 | Datonics Partners with Simpli.fi to Launch New CTV Data Offering | “Advertisers are flocking to CTV, but it is still a nascent medium that is becoming more sophisticated. Through the enhanced application of data, consumers will have an improved viewing experience and advertisers will see better campaign RO... |
| 01.10.2021 | Simpli.fi : a Leading Programmatic Advertising Platform, Announces Completion of Significant Investment from Blackstone at $1.5 Billion Valuation | FORT WORTH, Texas and NEW YORK and CHICAGO, Oct. 1, 2021 /PRNewswire/ -- Simpli.fi, a leader in programmatic advertising and agency management software, announced today that private equity funds managed by Blackstone (NYSE:BX) ("Blacks... |
| 27.07.2021 | Simpli.fi's Sandra Murillo Sareyko Announced as Winner of Cynopsis 2021 Top Women in Media Award | |
| 29.06.2021 | Blackstone Announces Significant Investment In Simpli.fi, A Leading Programmatic Advertising Platform, At $1.5 Billion Valuation | Investment to accelerate Simpli.fi’s next stage of growth and innovation
Blackstone (BX) announced that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to make a significant equity investme... |
| 28.06.2021 | How will Benchmark change with this new era of venture capital? | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Paid Content Looking for a competitive advantage? Heed the lessons of 2020 From Deloitte
The pand... |
| 28.06.2021 | Blackstone : Announces Significant Investment in Simpli.fi, a Leading Programmatic Advertising Platform, at $1.5 Billion Valuation | Blackstone (NYSE:BX) announced today that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to make a significant equity investment in Simpli.fi (“Simpli.fi” or the “Company”), a leader in pr... |
| 28.06.2021 | How will Benchmark change with this new era of venture capital? | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Paid Content Why today's marketers need strong collaboration tools From Optimizely
The pandemic h... |
| 30.12.2020 | The Next Boom: Every Industry Will Have A Different Digital Innovation Story | 'Energy as a Service' is an area that may see entrepreneurial growth in the months and years ahead. getty |
| 17.11.2020 | Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with Transaction Value Reporting | |
| 24.03.2020 | Interview with Co-Founder & CEO, Simpl.fi – Frost Prioleau | “Transparency has been a key pillar of our approach since the day we were founded.”
1. Tell us about your role in Simpli.fi?
We have a fantastic team at Simpli.fi. They are smart, motivated, and very focused on our customers. The most impor... |
| 27.12.2019 | An M&A expert predicts 2020 will be a big deal for tech deals, with Tubi TV being snapped up and Samba TV getting sold | Advertisement
Adtech companies view TV as the next big area of growth, and this year has seen deals from Roku, Viacom, and LiveRamp take place to capture an increasing amount of ad dollars.
Elgin Thompson, managing director of technology in... |
| 01.09.2017 | Term Sheet — Friday, September 1 | HOT TAKES
Thank you for your thoughtful responses to yesterday’s question: What industry do you think blockchain will affect or disrupt that no one is talking about?
Paid Content What you need to know about growing cyberattacks From ExtraHo... |
| 01.09.2017 | GTCR to Acquire Majority Stake in Simpli.fi | Investment to Support Growth of Leading Platform for Local Programmatic Advertising |
| 31.08.2017 | Simpli.fi Receives Majority Investment from GTCR | Simpli.fi, a Fort Worth, Texas-based programmatic advertising platform that delivers localization and personalization at scale, received a majority investment from GTCR, a private equity firm based in Chicago, Illinois.
The amount of the tr... |
| 25.08.2016 | Frontier Capital Tech Titans Awards Finalist | Frontier Capital was proud to be a finalist for “Investment Catalyst” as part of the Tech Titans Awards, sponsored by the Metroplex Technology Business Council in Dallas. This year’s honor, which Frontier earned in 2013, went to newly estab... |
| 14.07.2015 | Frontier Adds Tango to Expanding List of Portfolio Companies | Frontier Capital continues to build momentum with a second investment in as many months out of their new Fund IV, L.P. The portfolio company, Tango, is based in Dallas—an area proving especially fruitful for Frontier who now has four softwa... |
| 12.12.2013 | Funding Daily: Sugar high | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Ah sugar, the sweet elixir of the holiday season.... |
| 12.12.2013 | Simpli.fi Closes $16M Round of Series B |
FORT WORTH, TX, Advertising technology company delivering highly targeted programmatic marketing solutions using unstructured data, today announced it has closed a $16 million Series B round.
>> Click here for more funding data on ... |
| 12.12.2013 | Simpli.fi Closes $16M Series B Funding | Simpli.fi, a Fort Worth, Texas-based advertising technology company delivering programmatic marketing solutions using unstructured data, closed a $16m Series B funding.
The round was led by Frontier Capital, with participation with Contour ... |
| 07.06.2012 | 500% growth? $10M in new cash? Steve Jobs-trained CEO? Magnetic has it all | Single-year revenue growth of over 500 percent is going to bring any company good things. In online marketing firm Magnetic’s case, it’s brought a new series of funding totalling $10 million.
Magnetic is a leader in the search retargeting i... |
| 07.06.2012 | 500% growth? $10M in new cash? Steve Jobs-trained CEO? Magnetic has it all | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Single-year revenue growth of over 500 percent is... |
| - | Simplifi Raises $16 million Series B Round | - |
