| Date | Title | Description |
| 18.07.2024 | MarTech Veteran Joins Ortto’s Leadership, Accelerating Global Expansion | Ortto, a complete platform for data-driven marketing automation, has announced Eric Holmen as the new President and CRO. The veteran martech executive brings a wealth of experience in growing SaaS businesses and challenging legacy martech p... |
| 03.01.2017 | How the Biggest Tech Trends Are Evolving in 2017 | Every tech trend piece relies on a few buzzwords — the Internet of Things, Fintech, or blockchain, for instance. But over time, those terms become a little less relevant. Remember when we only listened to non-music audio on iPods? We still ... |
| 19.12.2016 | The Top Five Marketing Trends to Expect in 2017 | Media predictions for 2017 are in, and they're not all good. Advertising is still going down, legacy media companies still don't have a great revenue model, and fake news will likely remain a problem. But that doesn't mean marketers don't h... |
| 14.01.2016 | Email personalization boosts ROI and redefines campaigns | Open. Click. Buy. It may soon be that easy.
Email marketing, once a relatively simple way to communicate and sell products to customers, has matured dramatically. The number of vendors has grown, and the sectors within the email landscape h... |
| 14.01.2016 | Email personalization boosts ROI and redefines campaigns | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Open. Click. Buy. It may soon be that easy.
Email... |
| 18.08.2015 | 3 mobile marketing tips for enhancing the customer experience | This sponsored post is produced by IBM Commerce.
It’s no secret that marketing is changing — the customer should be the center of every message, piece of content, and broader campaign. One of the keys to delivering these awesome experiences... |
| 13.08.2015 | 4 elements to designing the customer journey | This sponsored post is produced by IBM Silverpop.
Do you know what your customers’ path to purchase looks like? If your marketing department is like most others, you may have it set up like a city street where your customers move from Point... |
| 23.05.2015 | 365 Million Reasons Why Email Is A Solid Investment | Len Shneyder Contributor
Len Shneyder is the VP of industry relations at SparkPost.
More posts by this contributor
The email, data and privacy implications of Microsoft’s acquisition of LinkedIn
Editor’s note: Len Shneyder is the director o... |
| 10.04.2014 | IBM Scoops Up Silverpop | IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online.
Silverpop gives IBM a cloud-based marketing personalization tool that promises to provide users with a w... |
| 05.03.2014 | Salesfusion launches ‘first ever’ predictive lead scoring inside a marketing automation system | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The line between old-school CRM and new-school ma... |
| 05.03.2014 | Salesfusion launches ‘first ever’ predictive lead scoring inside a marketing automation system | The line between old-school CRM and new-school marketing automation continues to blur: Marketing automation vendor Salesfusion launched a new integrated lead scoring engine within its core product this morning.
The new function will generat... |
| 03.03.2014 | Mobile marketing automation is the new, new, new thing | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Mobile’s not really the new thing anymore. And ma... |
| 03.03.2014 | Mobile marketing automation is the new, new, new thing | Mobile’s not really the new thing anymore. And marketing automation, in spite of the fact that it is tripling annually and still unused by more than 90 percent of non-tech companies, isn’t all that new anymore either.
Mobile marketing autom... |
| 10.07.2013 | Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data | Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation.
“Of the findings, the most notable might be that while marketers who leverage buyer insight / data in their campai... |
| 27.05.2013 | 6 important tips to get your e-commerce startup off the ground | This is a guest post by Stephen Tanenbaum, the co-founder of UGallery.
There are hundreds of e-commerce sites supporting the sale of any particular product or service, with hundreds — if not thousands — more on the way.
Just look at the num... |
| 13.05.2013 | With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device | Silverpop, the marketing tech company that announced $25 million in new funding last month, is announcing a new feature to help customers adapt to all the different ways that people are opening their emails.
The feature, called Email Insigh... |
| 25.04.2013 | Silverpop Receives $25M Financing | Silverpop, an Atlanta, GA-based provider of digital marketing technology, raised $25m in mezzanine and debt financing.
Backers include Escalate Capital Partners and Silicon Valley Bank.
The company intends to use the capital to accelerate g... |
| 24.04.2013 | Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank | Marketing automation business Silverpop has raised $25 million in fresh funding to help it reach out to new customers and build new automation tools that generate revenue and improve ROI.
Silverpop offers marketing automation services acros... |
| 24.04.2013 |
Silverpop Lands $25M In Venture Debt For Email Marketing
| Silverpop, an Atlanta-based email marketing automation provider which also has operations in Irvine, said today that it has raised $25M in a venture debt funding. The funding came from Escalate Capital Partners and Silicon Valley Bank. Silv... |
| 24.04.2013 | Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Marketing automation business Silverpop has raise... |
| 28.02.2013 | CleverTouch drives B2B Marketing Automation uptake with 70% growth | - Fastest growing B2B marketing consultancy sees Marketing Automation boom in 2012 and adds over 30 clients to its portfolio -
The demand for Marketing Automation (MA) platforms has generated 70% growth for CleverTouch, the joined-up market... |
| 25.12.2012 | Why mobile email templates need to disappear | For the past year, digital marketers have been trying to come to grips with the fact that 35 percent of all emails are viewed on mobile devices and tablets. Marketers are asking questions such as:
How do I create an email template that look... |
| 27.09.2012 | CleverTouch & Pipedream merge to form largest European independent MA consultancy | Consultancies combine to offer multi-platform support and services to over 100 organisations
CleverTouch, specialist in joined-up marketing, has just announced the acquisition of Pipedream Marketing, a marketing automation value-added resel... |
| 13.08.2012 | Fundraising: Social media and search platform to help providers attract new patients raises $2M | Location: Atlanta, Georgia.
Solution/product: The company describes its product as a “social patient acquisition” platform. Its software uses patient reviews provided on iPads, Androids and a Web-based program in physicians’ offices for its... |
| 21.04.2012 | Going all in: How to run a company on 21 apps in the cloud | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
A lot of companies are debating whether — and wha... |
| 29.03.2012 | CleverTouch achieves compound growth of over 120% p.a., opens in Europe, and appoints new MDs and advisory board | Exponential growth in marketing automation sees marketing consultancy into new markets and sectors, adding significant experience to the management team
Marketing automation consultancy CleverTouch has seen revenue growth continue at a rate... |
| 05.10.2011 | Silverpop buys mobile marketing platform PlacePunch | The location-based marketing platform will be integrated with Silverpop Engage
Email marketing platform Silverpop announced Wednesday that it is acquiring location-based marketing service PlacePunch. The terms of the deal haven’t been discl... |
| 05.09.2011 | What ‘marketing automation’ means for the well-rounded B2B marketer | Social networks, search engines and online resources have all created new challenges for business-to-business marketers. Prospects do more research on their own, and it’s not always easy to know how to reach them.
So how do you adapt to the... |
| 08.11.2010 | Three tactics to speed company growth | At emerging, tech-savvy companies, marketers must take advantage of all the tools at their disposal to gain an edge on the competition and stand apart from the countless marketing messages inundating buyers. Here are three tactics I recomme... |
| 25.10.2010 | Three tactics to speed company growth | At emerging, tech-savvy companies, marketers must take advantage of all the tools at their disposal to gain an edge on the competition and stand apart from the countless marketing messages inundating buyers. Here are three tactics I recomme... |
| 24.04.2008 | Silverpop, an on-demand marketer, takes $15M | Silverpop, an Atlanta-based marketing technology firm that focuses on email, has taken $15 million in additional funds for expansion, despite reported profitability since 2004.
Silverpop offers both business-to-customer and business-to-busi... |
| - | Fundraising: Social media and search platform to help providers attract new patients raises $2M | Company name: BrightWhistle.
Industry: Healthcare marketing through social media.
Location: Atlanta, Georgia.
Solution/product: The company describes its product as a “social patient acquisition” platform. Its software uses patient reviews ... |
