EQUO Co. (Techstars ‘21)

EQUO Co. (www.shopequo.com) is a sustainable brand providing 100% plastic-free and compostable solutions for everyday single-use items including drinking straws, utensils and stationary. KEEP THE CONVENIENCE, KICK THE PLASTIC. We at EQUO don't force you to use one material that has limitations in colors, size, use or disposability. We don't ask you to learn or change your actions or behavior. We want you to continue going about your day - except in a way that is better for the environment. Easy no brainer switches so simple, you may not even notice them - even though Mother Earth does. We go direct-to-consumer and sell to businesses. Our brand building and product education on the D2C side will help us garner the volume and revenue that we need from B2B/B2B2C - that way we don't disappear like the hundreds of other no-name manufacturers in the commodity space. We are a brand that will become synonymous with the single-use plastic alternatives category, bringing attention to a typically commoditized category to get people to care about their choice in something they never thought twice about. EQUO will help solve the problem of millions of tonnes of plastic waste polluting the earth, and people annoyed with having to carry around or wash their straws. The impact of plastics on marginalized populations is severe, and exists at all stages of the production cycle, from extracting raw materials and manufacturing, to consumption and disposal. Plastic waste not only endangers the livelihoods of those relying on marine resources - it causes a raft of health issues for people who consume seafood infested with toxic micro and nano plastics. EQUO addresses SDG goals 11, 12, 13 and 14, and 15. EQUO has been featured in global media including on Shark Tank Vietnam, Forbes, Beyond Innovation by BloombergTV and Front Office by PlayersTV.