Cider is a globally-minded, social-first, gen-z fashion brand. Founded in 2020, the brand was born in a digital age that knows no borders. Cider curates an inspired closet for the global statement maker in all of us, building an expressive brand for a new generation. Our mission is simple: To connect people around the world through affordable fashion, individual expression, and joy.
Location: China, Hong Kong Island, Hong Kong
Employees: 201-500
Founded date: 2020
Investors 3
| Date | Name | Website |
| - | Monad Vent... | monadventu... |
| 31.08.2022 | a16z | a16z.com/ |
| - | Decent Cap... | us.decentc... |
Mentions in press and media 9
| Date | Title | Description | Source |
| 20.09.2022 | Как китайский fast-fashion ритейлер Shein стал самым популяр... | Если ваш почтовый ящик не переполнен письмами Asos, и вы не сильно переживаете от ухода H&M и Za... | vc.ru/serv... |
| 02.09.2022 | Gen Zers are in love with Cider, an Andreessen Horowitz-back... | Molly Kirby's Cider-inspired mood board on Landing. Molly Kirby/Landing This story is available excl... | businessin... |
| 02.08.2022 | A16z-backed Shein challenger Cider is growing rapidly | Shein has shown the world how combining social media marketing, data analytics, and China’s well-oil... | techcrunch... |
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| - | 12 of the best retail-tech venture capitalists in 2022, acco... | Kimmie Carey, Ethan Choi, Carter Reum, and Frederic Court. Listen Ventures; Accel; M13; Felix Capita... | businessin... |
| - | Inside the Lucrative World of TikTok Microtrends | First came the e-girls, with their chunky hair highlights and fake freckles. Then came the cottageco... | dot.la/tik... |
| - | Why Is the LAPD Using Free Trials of Surveillance Tech? | The LAPD is facing criticism from privacy groups after SweepWizard — an app it used to conduct multi... | dot.la/lap... |
| - | 17 of the VC firms most active in funding e-commerce startup... | Dave Lin, Michele Romanow, Lorenzo Thione, and Isabelle Phelps. Trousdale Ventures; Clearco; Gaingel... | businessin... |
| - | How FYPM Offers Content Creators Transparency for Possible B... | When a brand emails or direct messages influencer Melanie Demi, the first thing she does is check Fu... | dot.la/fyp... |