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Willow is the only breast pump that can promise true, spill-proof mobility for pumping moms thanks to our proprietary, patented technology that creates continuous suction similar to a baby’s latch.
Overview
Location
United States, California, Mountain View
Employees
51-200
Total raised
$101.8M
Founded date
2014
Investors 4
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
| Meritech Capital Partners | meritechcapital.com | |
| Perceptive Advisors | perceptivelife.com | |
| Lightstone Ventures | lightstonevc.com |
Funding Rounds 3
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Sep 22, 2020 | Series C round | $55M | |
| Dec 21, 2019 | Funding round | $20M |
Mentions in press and media 18
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Sep 24, 2025 | FemTech: Willow Launches Wearable Breast Pump with App Control Available Exclusively Through Insurance | What You Should Know: – Willow Innovations, a leader in the Femtech space, has launched Willow Sync™, its newest wearable breast pump. – The Willow Sync is designed to provide high-performance pumping technology at a lower out-of-pocket cos... |
| Dec 20, 2024 | The Year-End FSA Rush: Don’t Let Your Money Slip Away | As the clock ticks down to December 31, millions of Americans face a familiar dilemma: the flexible spending account (FSA) deadline looms large. The stakes are high. Nearly 70% of FSA users must spend their remaining funds by year-end, or r... |
| Dec 19, 2024 | 10 days, 10 ways to beat the December 31 flexible spending account (FSA) use-it-or-lose-it deadline from FSAstore.com® | The December 31 FSA deadline is almost here, and FSA Store offers 10 easy ways to spend unused funds in the next 10 days, before they expire. Nearly 70% of FSA users have a December 31 deadline and more than $3 billion in unused FSA funds a... |
| Dec 16, 2024 | Over the river and through the woods: FSA Store® shares 10 ways to stay healthy while traveling during the holidays | FSA Store shares tips to help individuals and families use flexible spending account (FSA) funds to protect their health while traveling during the holiday season. FSA Store offers more than 2,500 guaranteed FSA-eligible items to make spend... |
| Apr 30, 2021 | SheerID Is Proud To Partner With Brands During Teacher Appreciation Week | “We are grateful for teachers and the significant contributions they make on a daily basis to benefit students and our communities. It’s inspiring to see so many great brands stepping up and participating to help to show their appreciation.... |
| Apr 23, 2021 | Willow Raises Additional $26.8M in Series C Extention Funding | Willow, a Mountain View, Calif.-based FemTech company, raised an additional $26.8M in funding through a Series C extension round. The round was led by Endeavour Vision, alongside NEA (New Enterprise Associates), Pura Vida Investments, Purpl... |
| Apr 22, 2021 | Breast pump innovator Willow gets additional $26.8 million in funding | |
| Sep 25, 2020 | Willow Raises $55M in Series C Funding | Willow, a Mountain View, CA-based femtech company, raised an additional $55m in funding. Backers included NEA, Meritech Capital Partners, Lightstone Ventures, new investor Perceptive Advisors and others. The funding will accelerate existing... |
| Sep 22, 2020 | Willow, the startup making the wearable breast pump, raises $55 million |
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FAQ about WILLOW
When was WILLOW founded?
WILLOW was founded in 2014.
How much funding has WILLOW raised?
WILLOW has raised $101.8M in total across 3 funding rounds.
What funding rounds has WILLOW raised?
Parsers VC lists 3 funding rounds of WILLOW, among them a Series C round of $55M on Sep 22, 2020 and a funding round of $20M on Dec 21, 2019.
Who has invested in WILLOW?
Parsers VC lists 4 investors of WILLOW, among them Meritech Capital Partners, Perceptive Advisors and Lightstone Ventures.
What has the press written about WILLOW?
Parsers VC has collected 18 articles mentioning WILLOW, among them “FemTech: Willow Launches Wearable Breast Pump with App Control Available Exclusively Through Insurance” (Sep 24, 2025) and “The Year-End FSA Rush: Don’t Let Your Money Slip Away” (Dec 20, 2024).
Is WILLOW still active?
Yes, WILLOW is active; its latest activity on Parsers VC dates from Jul 16, 2026.