Sensu Music

In their early 20’s the Sensu Music founding team, then called Castle Music Group, worked with many up-and-coming independent musicians. The team was simultaneously booking/promoting events and building an inventory management system (IMS) for the restaurant/hospitality industry, to allow franchisees to make data-informed purchasing decisions to save time and increase ROI. Then, they held a large event and booked a big name act, where a net loss occurred due to the inaccessibility of artist and market data. At that point, after experiencing an open gap in the market first hand, they saw a need and Sensu Music was originated.