It all started in 2013.
There were three of us who founded the company. We were digital marketers, agency owners, and eCommerce entrepreneurs who primarily relied on email marketing for most of our revenue. As email marketers, we found it challenging to work with the tools that we could afford as a small business. And when we did find the right tools, they came with a hefty price tag and long term commitments, which was out of our grasp. (not to mention the need for lots of technical people to “hook it up.”)
That’s when we decided to create a solution for our problems.
In the beginning, it was an internal tool we used to generate revenue for our businesses. Soon, our friends and associates began to inquire about the platform. That’s when we decided to open Sendlanes doors publicly in 2015.
A couple of years later, Sendlane had evolved into a side project, with a small team behind the scenes. It wasn’t until late 2017 that I realized the need for our solution in the marketplace and decided to fully dedicate myself to the company and jump in with both feet.
Initially, Sendlane provided a solution for email marketers looking to go beyond newsletters and drip campaigns.
Since then, we’ve grown from a small group of 5 people to a team of 40+, sending over 40 million emails per day on behalf of our clients. We even raised our first venture investment from Zing Capital in 2018.
Our vision is simple.
We want to empower digital retailers to automate and personalize their customer communications by leveraging deep-data and behavioral-based marketing automation.
It’s been a fun journey, one that continues to grow with a bright future ahead.
Jimmy Kim
CEO & Co-Founder, Sendlane
There were three of us who founded the company. We were digital marketers, agency owners, and eCommerce entrepreneurs who primarily relied on email marketing for most of our revenue. As email marketers, we found it challenging to work with the tools that we could afford as a small business. And when we did find the right tools, they came with a hefty price tag and long term commitments, which was out of our grasp. (not to mention the need for lots of technical people to “hook it up.”)
That’s when we decided to create a solution for our problems.
In the beginning, it was an internal tool we used to generate revenue for our businesses. Soon, our friends and associates began to inquire about the platform. That’s when we decided to open Sendlanes doors publicly in 2015.
A couple of years later, Sendlane had evolved into a side project, with a small team behind the scenes. It wasn’t until late 2017 that I realized the need for our solution in the marketplace and decided to fully dedicate myself to the company and jump in with both feet.
Initially, Sendlane provided a solution for email marketers looking to go beyond newsletters and drip campaigns.
Since then, we’ve grown from a small group of 5 people to a team of 40+, sending over 40 million emails per day on behalf of our clients. We even raised our first venture investment from Zing Capital in 2018.
Our vision is simple.
We want to empower digital retailers to automate and personalize their customer communications by leveraging deep-data and behavioral-based marketing automation.
It’s been a fun journey, one that continues to grow with a bright future ahead.
Jimmy Kim
CEO & Co-Founder, Sendlane
Location: United States, California, San Diego
Employees: 51-200
Total raised: $20M
Founded date: 2013
Investors 1
| Date | Name | Website |
| 03.08.2021 | Five Elms ... | fiveelms.c... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 02.08.2021 | Series A | $20M | - |
Mentions in press and media 11
| Date | Title | Description |
| 15.09.2021 | The Shopify App Store adds Sendlane for email and SMS marketing automation | This will open up Sendlane to Shopify's 1.75 million merchants Image: Sendlane Email and SMS marketing continue to be some of the best ways to connect with customers - both existing and new. Shopify is one of the most trusted ecommerce plat... |
| 16.08.2021 | Sendlane partners with ClickBank to provide ecommerce brands and affiliate marketers more tools | The ecommerce booming, email marketing is one of the most effective ways to connect with customers Sendlane, a company that focuses email and SMS marketing automation for ecommerce merchants, announced this week that it is partnering with C... |
| 13.08.2021 | Sendlane And ClickBank Partnership Empowers Ecommerce Retailers With Behavior- And Data-Driven Communications | Sendlane, a leader in email and SMS marketing automation for eCommerce merchants, announced that it has partnered with ClickBank, a leading global digital retailer, and affiliate marketplace. The partnership will give Sendlane clients the a... |
| 02.08.2021 | Sendlane Raises $20M Series A | Photo courtesy of Sendlane. Over the last several years, the Scripps Ranch email marketing firm has grown 100% year-over-year bringing in $7 million in annual recurring revenue. It expects to have 150 staffers by end of 2022. San Diego-base... |
| 23.07.2021 | Got a top MBA and started a company? Here’s the potential opportunity cost of that decision | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Paid Content Why the Electricity 4.0 moment is here From Schneider Electric Earning a master’s de... |
| 23.07.2021 | Got a top MBA and started a company? Here’s the potential opportunity cost of that decision | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Paid Content 4 metrics tell you all you need to know about your company's leadership From Indiggo... |
| 22.07.2021 | Sendlane raises $20M to convert shoppers into loyal customers | Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding. Five Elms Capital and others invested in the round to give Sendlane total funding of $23 million since the... |
| 22.07.2021 | Sendlane Closes a $20M Series A Round of Funding to Continue Growing the Company | - |
| 30.04.2021 | Interview with Jimmy Kim, CEO of Sendlane | A look into ecommerce, email marketing, and how Sendlane differs itself from options like Mailchimp Image: Unsplash One thing the last year has taught us is that companies need to be ready to adapt to the ever-changing landscape of business... |
| - | 92% of online SMB’s saw a sales growth in 2021 | A large majority of small and medium-sized ecommerce businesses have seen their sales numbers rise in 2021. Up to 1 in 5 companies had a sales growth of at least 40 percent. However, these companies also faced several challenges. Even thoug... |
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