Startups
We wanted to tell a deeper story about the California Drought.
Saturate began as a weekly email dispatch. A few years into the drought, we found ourselves overwhelmed with fragmented storytelling that sought to cause alarm and cast blame, offering little hint of real solutions.
We wanted to slow down and take a look look at the bigger picture. So we published Drought 101, a six-week newsletter that helped readers understand our local climate, how it’s changing, and how our systems are holding us back.
We discovered that gardens were needlessly suffering.
Buzz about our project brought us into contact with landscape architects, water use experts, real estate agents and residents who opened our eyes to homeowner needs. Intrigued and concerned, we launched an investigation.
The more time we spent in Southern California landscapes, the more we began to discover that most gardens (even in seven-figure homes!) were unhealthy, addicted to overwatering, destructively maintained, and doomed to fail under the added pressures of Climate Change.
While solutions for creating a healthier landscape were wildly available, it seemed they required a certain sensitivity, expertise and ongoing attention to implement correctly. The landscaping industry failed to provide, so for most people communications breakdowns and costly mistakes were the norm.
For example, we kept meeting homeowners who had just bought thousands of dollars of “drought-tolerant” plants, only to have 75% of them die in months from being in the wrong location, or because of bad pruning, or soil incompatibility. (Planting errors are only the tip of the iceberg.)
We set out to revive California's residential land.
We were hearing from hundreds of California homeowners who were generally dissatisfied with their gardens, but didn’t know where to begin making changes or who they could trust for help.
So we partnered with an expert ecologist and experienced gardener, and began working with real clients and their groundskeepers, helping them implement the right solutions and training them in conscious practices.
Over the course of working with dozens of homeowners across a variety of SoCal microclimates, we designed Saturate to target their top needs when it comes to transitioning their gardens and empowering them to thrive.
more →
https://www.saturatecalifornia.com/about/
Saturate began as a weekly email dispatch. A few years into the drought, we found ourselves overwhelmed with fragmented storytelling that sought to cause alarm and cast blame, offering little hint of real solutions.
We wanted to slow down and take a look look at the bigger picture. So we published Drought 101, a six-week newsletter that helped readers understand our local climate, how it’s changing, and how our systems are holding us back.
We discovered that gardens were needlessly suffering.
Buzz about our project brought us into contact with landscape architects, water use experts, real estate agents and residents who opened our eyes to homeowner needs. Intrigued and concerned, we launched an investigation.
The more time we spent in Southern California landscapes, the more we began to discover that most gardens (even in seven-figure homes!) were unhealthy, addicted to overwatering, destructively maintained, and doomed to fail under the added pressures of Climate Change.
While solutions for creating a healthier landscape were wildly available, it seemed they required a certain sensitivity, expertise and ongoing attention to implement correctly. The landscaping industry failed to provide, so for most people communications breakdowns and costly mistakes were the norm.
For example, we kept meeting homeowners who had just bought thousands of dollars of “drought-tolerant” plants, only to have 75% of them die in months from being in the wrong location, or because of bad pruning, or soil incompatibility. (Planting errors are only the tip of the iceberg.)
We set out to revive California's residential land.
We were hearing from hundreds of California homeowners who were generally dissatisfied with their gardens, but didn’t know where to begin making changes or who they could trust for help.
So we partnered with an expert ecologist and experienced gardener, and began working with real clients and their groundskeepers, helping them implement the right solutions and training them in conscious practices.
Over the course of working with dozens of homeowners across a variety of SoCal microclimates, we designed Saturate to target their top needs when it comes to transitioning their gardens and empowering them to thrive.
more →
https://www.saturatecalifornia.com/about/
Overview
Location
United States, California, San Diego
Employees
1-10
Phone
+1 424-501-4145