Saifr

Saifr’s mission is to help organizations efficiently create public communications that are on-brand and regulatory compliant. Whether you are in marketing or compliance, you want your communications to be in the market—not in endless rounds of review. And you want your teams to stay motivated and to work on interesting, creative work—not on simple, mind-numbing, repetitive tasks. Saifr combines a workflow tool that fosters collaboration (internally and externally) with a robust AI engine. Saifr’s network of natural language processing (NLP) models is designed for brand guidelines (tone, brand, gender, age, sentiment, etc.) as well as regulatory risks (promissory, exaggerated, unwarranted, misleading, disclosures, etc.). Imagine having the brand guidelines followed and a first pass of the compliance review done as you create. The tool highlights potential issues, and the content creator can decide to make any changes right away. All comments, changes, and approvals are tracked; robust reporting is provided; and, if needed, we can enable you to file with your regulator. Saifr’s NLP models are also available via add-ins directly within existing software, such as Microsoft 365. Saifr helps facilitate the creation, review, and approval of public communications to mitigate brand, reputational, and regulatory risk.