Startups
YELLOW is the easy, online real estate platform for buying or selling a home — with or without an agent. Tech-driven, transparent, and backed by professional support.
Mentions in press and media 7
| Date | Title | Description |
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| Sep 15, 2026 | Russells YELLOW Founder Raises Concerns Over Growing Power of Russells YELLOW | Russells YELLOW founder Russell contemplates whether the real estate industry - and perhaps civilization itself - is prepared for what comes next. As technology leaders warn that innovation may be advancing too quickly, one Florida-based re... |
| Jun 12, 2026 | Russells YELLOW Expands AI-Powered Guidance to Help Buyers and Sellers Navigate the Home Sale Process | Russells YELLOW A Florida real estate platform expands built-in AI guidance to help buyers and sellers understand listings, offers, contracts, deadlines, and next steps. We are building YELLOW so buyers and sellers do not feel dropped into ... |
| Apr 17, 2026 | Russells YELLOW Introduces Visual Pricing Tool to Help Buyers and Sellers Align on Home Value | A visual pricing chart showing nearby homes by size and price, with the subject property highlighted for comparison. Russells YELLOW A Florida real estate platform launches a built-in pricing tool that visually maps home values, helping bot... |
| Mar 30, 2026 | Russells YELLOW Introduces Built-In Photo Capture and Editing Tool for Home Listings | Captured on a phone, enhanced and added to a listing directly within Russells YELLOW. Russells YELLOW A Florida real estate platform launches an integrated photo system that lets sellers capture, enhance, and add listing photos within the t... |
| Jan 23, 2026 | Russells YELLOW Expands Transparent Listing Approach for Florida Home Sellers | Russells YELLOW A Florida platform expands its online-first model with listing transparency tools designed to reduce surprises and wasted showings. Real estate has had online search for years, but the transaction itself is still built aroun... |
| May 21, 2025 | Startup ‘YELLOW’ Aims to Modernize Real Estate with Online-First Approach | Real estate gets a reset: A new platform reimagines home sales with transparency, digital efficiency, real support, and no commissions. It’s like buying a car — when you have the data and a clear price up front, there’s no need for haggling... |
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FAQ about Russells YELLOW
What has the press written about Russells YELLOW?
Parsers VC has collected 7 articles mentioning Russells YELLOW, among them “Russells YELLOW Founder Raises Concerns Over Growing Power of Russells YELLOW” (Sep 15, 2026) and “Russells YELLOW Expands AI-Powered Guidance to Help Buyers and Sellers Navigate the Home Sale Process” (Jun 12, 2026).
Is Russells YELLOW still active?
Yes, Russells YELLOW is active; its latest activity on Parsers VC dates from Nov 4, 2026.