Ruse is less of a brand and more of an idea, an idea which we express through our products. We believe, what makes our store unique is our never ending experimental approach towards altering the conventional. In other words, consistently put forth the unconventional.
Backed by over 20 years of manufacturing experience in clothing and accessories, the founders have a history of working with brands like Roxy, Quiksilver, Billabong, O'neill and many many more. The idea is to blend that experience with modern day designs to create a perfect balance of reliability with fresh appeal. What sets us apart is our unconventional approach to basic design paired with our in-house end to end manufacturing, as we aspire to create a space through products and designs that we believe are atypical. These concepts and designs are inspired from basic, ordinary, day to day life, mirroring the outlook of the youth and trying to capture and connect with the relaxed, fun and easy-going spirit of this generation. We strongly believe that there's no school like the old school and nothing sticks like basics so the essence of our products are, if we may call them, basics with a tweak. We aspire to deliver the perfect blend of quality and craftsmanship with love and strive to make your experience with our products as much fun as possible!
Backed by over 20 years of manufacturing experience in clothing and accessories, the founders have a history of working with brands like Roxy, Quiksilver, Billabong, O'neill and many many more. The idea is to blend that experience with modern day designs to create a perfect balance of reliability with fresh appeal. What sets us apart is our unconventional approach to basic design paired with our in-house end to end manufacturing, as we aspire to create a space through products and designs that we believe are atypical. These concepts and designs are inspired from basic, ordinary, day to day life, mirroring the outlook of the youth and trying to capture and connect with the relaxed, fun and easy-going spirit of this generation. We strongly believe that there's no school like the old school and nothing sticks like basics so the essence of our products are, if we may call them, basics with a tweak. We aspire to deliver the perfect blend of quality and craftsmanship with love and strive to make your experience with our products as much fun as possible!
Location: India, Delhi, New Delhi
Phone: +91 98104 19556