| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Apr 25, 2023 | How ChatGPT and other advanced AI tools are helping secure the software supply chain | Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More
The software supply chain is the infrastructure of the modern world — so the importance of securin... |
| Apr 25, 2023 | 14 Comms Pros Share The Last Piece Of Content They Repurposed | getty |
| Apr 14, 2023 | 16 Strategies For Brands To Get Free Press Mentions And Local News Features | getty |
| Mar 30, 2023 | 14 Tips For Crafting Attention-Grabbing Headlines | getty |
| Mar 29, 2023 | 15 Leadership Tips For Delivering Bad News | getty |
| Mar 21, 2023 | 15 Tactics To Avoid Late-Stage Shopping Cart Abandonment | With so much talk in the media about the rise of e-commerce and the downfall of brick-and-mortar retail, one might imagine online sellers are sitting back and counting their revenues as the sales rack up. The truth is, though, online shoppe... |
| Mar 9, 2023 | How To Address Negative Reviews From Former Employees Following Layoffs | When layoffs occur, it can be a challenging time for both employees and employers, and negative reviews from former employees on job sites such as LinkedIn and Glassdoor can make a difficult situation even worse for employers. Often, it’s t... |
| Feb 23, 2023 | 14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition | Marketing teams are constantly on the lookout for new and innovative ways to engage customers and promote brand loyalty. One effective strategy is to host a fun competition that encourages customers to interact with your brand in a meaningf... |
| Feb 13, 2023 | How Leaders Of SMBs Can Encourage The Adoption Of New Organizational Values | Small and midsized businesses often start out with a few employees who share a handful of values that prove to be essential to the successful launch of the company. As time goes by, an SMB will often gain staff members as the number of cust... |
| Jan 13, 2023 | 15 Tips For CMOs Taking Their Companies Through An IPO | When a company goes from private to public, it comes under intense scrutiny. At this time, one of the most important factors for leaders of the business to focus on is its brand. Among many other considerations, clearly and positively commu... |
| Jan 4, 2023 | 15 Smart Steps To Take When Sales Copy Is Not Converting | Sales copy is intended to spur readers to take action—specifically, to make a purchase. To engage consumers and persuade them to continue their customer journey with your company until they reach the desired endpoint of a sale, your sales c... |
| Oct 5, 2022 | 11 Strategies Communications Professionals Can Use For A High-Profile Event | Developing a strategy for a high-profile event makes for a great experience that benefits both the communications professionals and attendees. Using strategies like creating a media angle for the event to meet all your guests' needs are qui... |
| Jun 24, 2022 | 16 Top Pieces Of Career Advice From Senior Leaders In Communications | Although working in the field of communications is extremely fulfilling for many people, it can also be highly challenging. Especially when they’re just starting out, junior-level comms associates can learn a lot from seasoned leaders in th... |
| May 25, 2022 | How To Get Creative Marketing Ideas From Other Departments | Collaboration between team members, and even entire teams serving the same vertical, is a standard practice for most companies. While cross-functional, interdepartmental collaboration may be less common, communications teams can often benef... |
| Apr 29, 2022 | The Last Pieces Of Content These 14 Communications Pros Repurposed | Smart companies create comprehensive content strategies to inform their content creation and editorial calendars, often shaping plans that can carry them through an entire quarter, if not a year. When you’re deciding on what kinds of conten... |
| Mar 7, 2022 | 12 Examples Of Vocal Brands That Stand Out On Social Media | Whether a brand is most vocal on Twitter, TikTok, Facebook, YouTube, Instagram or another social media platform depends on where its audience is. Those brands that hook into the right one often find they are able to create a buzz and even s... |
| Feb 24, 2022 | 11 Fun Ideas Brands Can Use To Boost Customer Engagement | Having a great idea for a business or product is only the first step on the path toward success. You then need to find a way to attract potential customers and convert them into brand advocates. Marketing will certainly help spread the mess... |
| Jan 20, 2022 | 14 Fun And Effective Ways To Personalize Marketing Campaigns | Consumers have come to expect a certain level of personalization in the branded content companies use to try and earn their business. Options to customize messaging for specific target audiences have proliferated with the rise of digital me... |
| Nov 17, 2021 | 15 Keys To Keeping Communication With Audiences As Authentic As Possible | Some campaigns are created to build awareness and bring prospects into the top of the marketing funnel. But many times, the communications being relayed to an audience are meant to be persuasive and are aimed at pushing consumers toward con... |
| Nov 5, 2021 | Trying To Communicate A Brand Through In-Store Elements? 15 Big Don’ts | To be successful, it is critical for retail establishments to stand out from the competition and stay in the front of consumers’ minds, and that takes strong branding. All in-store elements—from layout and displays to logo placement and fro... |
| Oct 28, 2021 | 13 Self-Service Strategies To Help Marketers Save Time For Customer Engagement | If you are a marketer, you know how important it is to engage with customers to boost retention rates and complete sales. However, with so much to tackle on your to-do list each day, you may find it difficult to carve out quality one-on-one... |
| Oct 1, 2021 | 14 Paths To Figuring Out How Much To Invest In Content Marketing | Rather than generating quick wins that can be easily attributed to measure the return on investment, content marketing is a longer play in which a company crafts a deliberate strategy to build credibility, authority and trust before trying ... |
| Jul 2, 2021 | 14 Ways To Make An Excellent Employee Experience A Core Company Value | In recent years, study after study has proven that the most successful companies put as much effort into creating a workplace environment where employees feel safe, happy and motivated as they do into attracting long-term clients and custom... |
| Mar 2, 2021 | Digital.com Names Top Mobile App Developers in New York City | SEATTLE (PRWEB) March 02, 2021
Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best mobile application developers in New York City. The top solutions were selected... |
| Mar 2, 2021 | 16 Career Tips For Newcomers To The World Of PR And Communications | Being new to the world of communications and public relations can feel overwhelming. Getting your foot in the door is the first step in building a long and fulfilling career, and the actions you take now will influence how your employer and... |
| Mar 1, 2021 | 12 Creative Ways To Promote A Competition For Customer Engagement | Few things get customers as excited as a fun competition will. As with any product, of course, a competition’s success is tied to how many people actually decide to enter it. To ensure hosting a contest will be a worthwhile endeavor for a c... |
| Feb 26, 2021 | How The Right Content Can Generate Brand Loyalty: 15 Valuable Tips | With a loyal customer base, a company has an established audience for sharing promotional and education information about its products and services. Businesses employ many different methods to increase customer loyalty, and in recent years,... |
| Feb 25, 2021 | 13 Ways To Guide Team Members On Using A Brand’s Preferred Language | It’s important for senior business leaders to provide guidance to internal and sales teams on the wording they use in their roles. However, being too prescriptive not only limits their ability to improvise and be flexible when needed, but c... |
| Feb 16, 2021 | Nine Best Ways To Keep Staff Informed About COVID-19 Vaccination | With the rollouts of several COVID-19 vaccines scheduled over the next few months, many people are eager to get inoculated against the virus. Company policies differ by organization, and communication teams should do their utmost to ensure ... |
| Feb 12, 2021 | 12 Ways To Create Press Releases That Grab Attention | Information in the digital world moves too fast and in too many directions to rely on the standard practice of writing a press release to generate broad interest. To grab the attention of news outlets and journalists and gain earned media f... |
| Feb 1, 2021 | Six Ways To Integrate Tangential Elements Into Marketing Campaigns | Marketing campaigns usually feel like self-contained worlds. In many ways, this is desirable since it allows the ads to immerse the observer into a place where they feel secure in making a favorable decision. However, modern audiences tend ... |
| Jan 29, 2021 | 11 Ways To Use Competitions To Boost Customer Engagement | One common way you’ll see larger brands reaching out to engage with consumers is through competitions. Of course, the daunting cost of running a contest that offers a massive amount of prize money or other expensive rewards would make it vi... |
| Jan 15, 2021 | How To Resolve 13 Common Mistakes In PPC Ad Campaigns | While pay-per-click advertising is a useful strategy for businesses to increase traffic to their websites, if a PPC strategy isn’t carefully considered from beginning to end, a company may find itself wasting money, or worse. From ad fraud ... |
| Dec 28, 2020 | 12 Smart Ways To Create The Most Engaging Email Newsletter | With so many people working from home these days, professionals are relying on their inboxes to bring them news, information and entertainment more than ever before. Consequently, email newsletters are seeing a surge in popularity. |
| Dec 10, 2020 | How To Create Effective Messages About Your Company’s New Offerings | As the world reels from the COVID-19 pandemic, businesses have had to evolve almost overnight in order to survive. With in-person buying down, many companies have realized that they need to expand their services to allow for easier interact... |
| Oct 27, 2020 | 13 Absolute Don’ts When Crafting A Personalized Marketing Campaign | We all understand the power that personalized marketing can have on a modern audience. Yet despite its appeal, there are a lot of ways that customized marketing can go wrong. Just like consumers don't appreciate generic marketing, they also... |
| Oct 22, 2020 | 15 Overlooked Communications Strategies When Planning Large Events | When you're setting up a high-profile event for your company, there will be complicated communications demands because of the event's size. The business needs to have communications strategies before, during, and after the event to ensure t... |
| Oct 6, 2020 | 12 Effective Mobile Marketing Tips | Mobile marketing has opened up an entirely new way to target and engage customers. With the right mobile marketing tool, a business can tailor its content to any number of targeted audiences. If a company has a few demographics as its targe... |
| Sep 30, 2020 | 11 Lightning-Fast Ways To Check Copy Readability | When you're looking at marketing materials, time is money. In the past, professionals could spend hours poring over pages of print and proofreading for errors. In today's fast-paced business environment, anything slower than lighting is sim... |
| Sep 28, 2020 | How Emergent Tech Is Helping An Industry Set Sail | Inc. 30 Under 30. Founder and CEO, Rootstrap — a digital development agency. Digital Product Expert. |
| Sep 28, 2020 | 13 Tips To Create A Blogging Culture In Your Company | Marketing departments worldwide would agree that having a company blog helps build a company's reputation and allows it to grow. However, something not many marketing departments touch on is how vital it is to have contributions from differ... |
| Sep 4, 2020 | 13 Tips For Creating Engaging Stories Around ‘Dry’ Topics | While many businesses are involved in fields that are easy to craft stories, others with more esoteric products are faced with an interesting dilemma. How does a company take a "dry" product or service and make it compelling enoug... |
| Aug 25, 2020 | 16 Business Strategies For Dealing With ‘Fake News’ | Ever since it entered the public consciousness in 2016, the term "fake news" has carried with it a lot of baggage. While we're well aware of how impactful it is on political discourse, fake news also impacts businesses. From false... |
| Aug 21, 2020 | 15 Tips For Building Quality Marketing Campaigns On A Budget | Large companies and multinationals have seemingly endless pockets when it comes to their marketing departments. For smaller businesses, this can be discouraging. How does a local store or chain compete with such massive resources? Usually, ... |
| Aug 4, 2020 | 16 Custom KPIs To Better Understand Your Marketing Numbers | Custom key performance indicators (KPIs) can be useful in figuring out what works and what doesn't when it comes to your marketing statistics. With more and more companies relying on marketing statistics, the standard KPIs offer everyone th... |
| Jul 13, 2020 | 11 Vital Things To Remember When Repurposing Evergreen Content | The word "evergreen" is used to describe timeless content. Specific topics lend themselves to evergreen content, and companies should be aware of what pieces they have that qualify as evergreen. |
| May 22, 2020 | 15 Ways To Convey Intent To Employees And Ensure Alignment With Goals | Goal alignment is the key to business success. Unfortunately, proper alignment of individuals' goals with those of the company requires skillful communication. When a business is ready to move forward in achieving its goals, some employees ... |
| Apr 6, 2020 | 13 Techniques For Developing Arresting Headlines | It's a common saying in content circles that the only thing a user wants to be arrested by is a headline. However, so many content creators spend little to no time coming up with the perfect attention-grabbing headline. This shortcoming can... |
| Apr 3, 2020 | Staying Creative In Content Generation: 15 Proven Strategies | As cliché as "content is king" is at this point, no one can deny its accuracy. In the case of many business professionals, being creative enough to keep generating daily content can be challenging. However, there are no shortcuts ... |
| Mar 30, 2020 | 12 Nontraditional Media Channels For Brand Building | Customer outreach is one of the most critical pillars in building a brand's presence in the market. The more a consumer sees a particular brand and associates it with an industry or a product, the more confidence they have in that company's... |
| Mar 25, 2020 | 12 Ways To Pitch The Media Using Original Business Information | A strong media pitch sets the stage for a brand to stand out from its competitors. Companies that develop persuasive media pitches sometimes have to rely on external sources to present their case. Elements such as infographics and research ... |
| Mar 16, 2020 | 12 Ways Leaders Can Inspire Their Social Media Followers | Leaders are unique individuals with the charisma and the ambition to encourage others to reach for their goals. Social media presents a novel approach for leaders to reach out to their followers. With the right words, phrases or speeches, l... |
| Feb 20, 2020 | 11 Great Ways To Create Quality Tweets | Twitter is the home of microblogging, but there's only so much you can say in 280 characters. The content of the tweet is essential to its visibility and popularity. Many experts compare Twitter to standing on a busy street corner and shout... |
| Oct 30, 2019 | 15 Tips For Finding Your Ideal Technology Mentor | |
| LA Venture: Mantis VC’s Jeffrey Evans on How Influencers Can Boost Young Companies | On this episode of the LA Venture podcast, Mantis Venture Capital co-founder and partner Jeffrey Evans discusses how celebrities can benefit venture capital firms and what makes a good founder.
Evans co-founded Mantis VC alongside electroni... |
| AI Tech Is Conquering Copywriting and Art, Making Many Creatives Concerned for Their Jobs | As artificial intelligence becomes more advanced, AI image and writing generators are becoming more widespread, even taking on creative tasks some once thought uniquely human.
These tools have limitations. AI-created images sometimes appear... |
| AmazeVR Wants You To Attend K-Pop Concerts Virtually | Virtual reality startup AmazeVR now has $17 million to further expand its VR concert experience.
The West Hollywood-based company’s latest funding amounts to a bet that virtual shows, a staple of the pandemic, are here to stay. Mirae Asset ... |
