Roost

http://roost.com/

Last activity: 21.08.2014

Active

Stop hunching over your laptop. The Roost is an ultra-portable, lightweight laptop stand that transforms your laptop into an ergonomic desktop workstation.

Mentions

Overview

Total raised

$8M

Investors 1

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Funding Rounds 1

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Mentions in press and media 22

Date	Title	Description
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Aug 20, 2014	Airbnb For Storage Startup Roost Opens Up To Help You Store Your Stuff In Your Neighbor’s Garage	Over the years we’ve seen peer-to-peer marketplaces pop up for pretty much every vertical. There’s Airbnb, which lets you rent out your home to other people, Getaround and Relayrides for car rentals, and even a couple for getting snow clear...
Feb 8, 2012	Extole pockets $10M for social marketing platform	Shasta joins Norwest, Redpoint, Trident in funding consumer-to-consumer marketing The consumer-to-consumer social marketing platform, Extole announced Wednesday that it has secured a $10 million Series C round of funding. This latest round ...
Dec 15, 2011	VerticalResponse acquires social marketing firm Roost	Marketing company Vertical Response moves into the world of social networking VerticalResponse, a marketing company for small businesses, has made its way into the social networking marketing game. The company has acquired social networking...
Dec 15, 2011	VerticalResponse Buys Social Media Marketing Technology Startup Roost	VerticalResponse, which provides self-service digital marketing solutions, has acquired Roost, a privately held social media marketing technology company based in San Francisco. Financial terms of the deal were not disclosed. VerticalRespon...
Aug 30, 2011	Roost reveals lush new social media analytics	Engagement scores based on retweets (Twitter) or likes, shares, comments and impressions (Facebook) Social marketing platform Roost revealed Tuesday a rich social media analytics offering for its clients, which assigns engagement scores to ...
Aug 1, 2011	Study finds most fans of local businesses not local	Roost's evaluation of 800 SMBs finds that few fans of local businesses are actually local residents Just because your business is local doesn’t mean your Facebook fans are. At least, that’s what social marketing service Roost found whe...
Jun 30, 2011	Study: local businesses prefer social marketing	A study conducted by Roost finds that local SMBs prefer social marketing to search I don’t know if you’ve heard, but social marketing is quite the hot ticket item these days. How hot? Super hot. In a study conducted by SMB social marketing ...
Jun 23, 2011	How Many of Your Company’s Facebook Fans Are Local?	For small, local businesses using Facebook for social marketing, building up a fan base is important, but only so far as the people clicking the “like” button actually live nearby. While some businesses can sell their products and services ...
Jun 21, 2011	Roost releases Social Scorecard for local SMBs	The scorecard rates the effectiveness of a business owner's social marketing campaign Shortly after reinventing itself as a social marketing service for SMBs after struggling as a real estate search engine, Roost has announced its late...
Jun 21, 2011	Roost Reinvents Itself As A Super-Easy Social Media Manager For Local Businesses	The real estate bust wasn’t kind to Roost, which started out as a real estate search engine. But CEO Alex Chang took the $8 million he raised in late 2008 and convinced his investors to back him down a completely different path: a service f...
Dec 14, 2008	Funding roundup - week ending in 12/12/08	Expresso Fitness, Tumblr, SnapMyLife are among companies that raised funds Here's a look at some of the funding announcements across the social network, community, video, digital media and advertising sectors. Expresso Fitness raised $...
Dec 10, 2008	Underdog Roost lands $8 million for real estate search, foreclosure watch	Roost, a real estate search engine that aggregates listings from the reliable Internet Data Exchange (IDX), has brought in $8 million in second-round funding. At the same time, it announced that new information about 1.5 million foreclosure...
Dec 9, 2008	Real Estate Search Engine Roost Closes An $8 Million B Round	The economy is in the hole, and real estate is in an even deeper hole. What better time to invest in a real estate search engine? Shasta Ventures just led an $8 million series B financing in Roost, a real-estate search engine that is grabbi...
Aug 22, 2008	How Accurate Are Listings On Real Estate Sites?	Earlier this week in a post comparing real estate sites Trulia and Zillow, I suggested that the most important success factor for these sites is how comprehensive they are. The more listings the better because home buyers want to go to one ...
May 29, 2008	Trulia Brings Sweet Eyecandy to.. the Housing Market?	Trulia, the real estate search engine and community, has released Snapshot, a new interactive housing map that is a bit more fun than it should be. Snapshot overlays a Microsoft Virtual Earth map with thumbnails of houses on the market. Eac...
Apr 24, 2008	The British Are Coming… Back Soon	Along with a bunch of other European firms exhibiting at Web 2 Expo this week (including 20 from Ireland) were a group of 21 UK startups selected from over 100 applicants by TechCrunch UK, working in conjunction with the UK government. Anno...
Apr 22, 2008	DotHomes doubles US database	DotHomes, the UK-based real estate search engine which now covers the US, UK and South Africa, says it has doubled its number of nationwide real estate listings in the US, bringing its database up to two million residential properties for s...
Apr 8, 2008	Trulia booms amid a housing bust. Launches Google Street View integration	The real estate market is in serious turmoil and has likely thrown the entire economy into a recession, so you’d think a real estate search startup might not be a hot item. But you’d be wrong. One such real estate search startup, Trulia, is...
Jan 31, 2008	Redfin Continues To Shrink The Real Estate Market	Venture capitalist Josh Kopelman has stated that he likes startups that shrink markets – “We love investing in technologies and business models that are able to shrink existing markets. If your company can take $5 of revenue from a competit...
Jan 23, 2008	Roost, a new real estate search engine, launching today	The days of the real estate boom are over, but nobody sent the memo to the internet companies. Startups like Zillow and Trulia are still battling to become king of the listings market (see Trulia’s announcement about overtaking Zillow in po...
Jan 22, 2008	Real-Estate Search Engine Roost Launches With Full MLS Listings	Just when you thought the real-estate bubble had burst and the economy was going to hell, here comes another real-estate search engine. Today we see the launch of Roost, a real-estate site inspired by the lean look and feel of travel search...

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FAQ about Roost

How much funding has Roost raised?

Roost has raised $8M in total across 1 funding round.

What has the press written about Roost?

Parsers VC has collected 22 articles mentioning Roost, among them “Airbnb For Storage Startup Roost Opens Up To Help You Store Your Stuff In Your Neighbor’s Garage” (Aug 20, 2014) and “Extole pockets $10M for social marketing platform” (Feb 8, 2012).

Is Roost still active?

Yes, Roost is active; its latest activity on Parsers VC dates from Aug 21, 2014.