About us
The idea for RevolutionRace and Fritidsfabriken was born on a hike to Everest Base Camp in Nepal a couple of years ago. Pernilla, co-founder of Fritidsfabriken had trouble finding clothes for the trek with a perfect fit. The garments she found wasn’t up to her expectations, being too expensive and the fit being far from what she was after. The cheaper brands were even worse, not able to impress her with neither function, design nor fit. She thought that someone should go about and address these issues, offering an outdoor brand who made functional clothing with a great fit at affordable prices. That "someone" eventually became ourselves...
Looking back now, several years later, with the passionate traveller Niclas by the side, we have made this grand idea a reality. Both of us, Pernilla and Niclas, are hardcore travellers and have visitited all corners of the world. Travelling as often as we possibly can, we’ve been to places from the Amazon jungle, to hiking in the Swedish mountains as well as rock climbing in Thailand.
We do everything in our power to make our outdoor clothes stand the test against the best outdoor garments available on the market.
Why do we exist?
We are the hikers who solved a problem in an excessively over-priced industry, who knows it is possible to manufacture super stylish outdoor clothes with really good fit made with the best materials at an affordable price. Our primary goal is to have our customers more happy with our products than with a similar product double the price from another brand. We´re not satisfied until our customers are! We work with the very best materials available and continually develop new fabrics, materials and membranes to make our garments as perfect as possible. We test our products thoroughly in the the Swedish wilderness with its diverse climate and seasons, as well as in exotic countries with more extreme weather conditions. We sent back samples for a pair of outdoor pants ten times because we were not satisfied with the strength of the thread. We had to develop our own superstrong RevolutionRace thread, wich now is used in all our outdoor pants. We sew all pants with double-stitching throughout the trousers, triple seams in the crotch area. We guarantee that they will last a long time!
To further assure we’re producing the highest-quality products possible, we regularly visit our factories in Vietnam to test the garments still in production. Many brands use standard tests which doesn´t reflect real outdoor use. The tests in the clothing industry is in many cases inadequate, we have developed our own testing methods where we test the garments in the way they wear in reality, not in an laboratory test environment. We hate it when garments break, we choose extra-durable zippers and high quality materials in all our RevolutionRace garments.
Our Clothes
We make multi-functional garments, well-fitting, functional and made from just the right materials; hybrid clothing which combines durable fabrics with flexible stretch material for optimal function and fit. Water repellent fabrics with a comfortable feel against the skin. Strategically placed ventilation panels and ventilation zippers, important for the garment to function during activities with varying intensity.
In our Pro model pants we have choosen the best materials, zippers from YKK and extra strong thread in all main seams. They will manage all strain from mountaineering to weeklong treks in really hard conditions. Our testers have been on several mountain peaks over 6000 meters with our clothes. We have performed long-term tests and we washed them countless times to make sure that they are as good as we want them.
In our basic models we have chosen details that can handle tough everyday use. We have several customers who climbed some serious mountains in the Nordwand Pants, and think they were outstanding.
The RevolutionRace brand started in 2013 and so far all our garments have sold out faster than we anticipated. We are growing fast and more and more people discover that our products truly deliver what we promise. We really listen to the feedback our customers give. We have made several colors, design changes and fabric improvements on our products after our customers valuable feedback.
The idea for RevolutionRace and Fritidsfabriken was born on a hike to Everest Base Camp in Nepal a couple of years ago. Pernilla, co-founder of Fritidsfabriken had trouble finding clothes for the trek with a perfect fit. The garments she found wasn’t up to her expectations, being too expensive and the fit being far from what she was after. The cheaper brands were even worse, not able to impress her with neither function, design nor fit. She thought that someone should go about and address these issues, offering an outdoor brand who made functional clothing with a great fit at affordable prices. That "someone" eventually became ourselves...
Looking back now, several years later, with the passionate traveller Niclas by the side, we have made this grand idea a reality. Both of us, Pernilla and Niclas, are hardcore travellers and have visitited all corners of the world. Travelling as often as we possibly can, we’ve been to places from the Amazon jungle, to hiking in the Swedish mountains as well as rock climbing in Thailand.
We do everything in our power to make our outdoor clothes stand the test against the best outdoor garments available on the market.
Why do we exist?
We are the hikers who solved a problem in an excessively over-priced industry, who knows it is possible to manufacture super stylish outdoor clothes with really good fit made with the best materials at an affordable price. Our primary goal is to have our customers more happy with our products than with a similar product double the price from another brand. We´re not satisfied until our customers are! We work with the very best materials available and continually develop new fabrics, materials and membranes to make our garments as perfect as possible. We test our products thoroughly in the the Swedish wilderness with its diverse climate and seasons, as well as in exotic countries with more extreme weather conditions. We sent back samples for a pair of outdoor pants ten times because we were not satisfied with the strength of the thread. We had to develop our own superstrong RevolutionRace thread, wich now is used in all our outdoor pants. We sew all pants with double-stitching throughout the trousers, triple seams in the crotch area. We guarantee that they will last a long time!
To further assure we’re producing the highest-quality products possible, we regularly visit our factories in Vietnam to test the garments still in production. Many brands use standard tests which doesn´t reflect real outdoor use. The tests in the clothing industry is in many cases inadequate, we have developed our own testing methods where we test the garments in the way they wear in reality, not in an laboratory test environment. We hate it when garments break, we choose extra-durable zippers and high quality materials in all our RevolutionRace garments.
Our Clothes
We make multi-functional garments, well-fitting, functional and made from just the right materials; hybrid clothing which combines durable fabrics with flexible stretch material for optimal function and fit. Water repellent fabrics with a comfortable feel against the skin. Strategically placed ventilation panels and ventilation zippers, important for the garment to function during activities with varying intensity.
In our Pro model pants we have choosen the best materials, zippers from YKK and extra strong thread in all main seams. They will manage all strain from mountaineering to weeklong treks in really hard conditions. Our testers have been on several mountain peaks over 6000 meters with our clothes. We have performed long-term tests and we washed them countless times to make sure that they are as good as we want them.
In our basic models we have chosen details that can handle tough everyday use. We have several customers who climbed some serious mountains in the Nordwand Pants, and think they were outstanding.
The RevolutionRace brand started in 2013 and so far all our garments have sold out faster than we anticipated. We are growing fast and more and more people discover that our products truly deliver what we promise. We really listen to the feedback our customers give. We have made several colors, design changes and fabric improvements on our products after our customers valuable feedback.
Location: Sweden, Borås
Employees: 51-200
Founded date: 2013
Investors 1
| Date | Name | Website |
| - | Altor Equi... | altor.com |
Mentions in press and media 3
| Date | Title | Description |
| 03.10.2024 | The Shifting Landscape of Corporate Governance and Sports Partnerships | In the world of finance and sports, two significant events have recently unfolded, each reflecting broader trends in corporate governance and brand evolution. Mandatum plc has restructured its Shareholders’ Nomination Board, while Altor Fun... |
| 02.10.2024 | Altor to partner with iconic hockey brand CCM Hockey | Altor to partner with iconic hockey brand CCM Hockey Wed, Oct 02, 2024 12:00 CET Report this content STOCKHOLM/MONTREAL, October 2, 2024 - Altor Fund VI (“Altor”) has signed an agreement to acquire a significant majority stake in the iconic... |
| 02.07.2024 | Epidemic Sound expands within the fashion industry - now soundtracking global brands Under Armour, Eton, RevolutionRace, Axel Arigato, Vagabond Shoemakers, Boozt, and J.Lindeberg among others | Epidemic Sound expands within the fashion industry - now soundtracking global brands Under Armour, Eton, RevolutionRace, Axel Arigato, Vagabond Shoemakers, Boozt, and J.Lindeberg among others Tue, Jul 02, 2024 14:00 CET Report this content ... |