We do research, mainly on improving the welfare and lives of nonhuman animals. We also work to make sure we all survive, helping minimize the risk of civilization-ending events, like widespread nuclear war. Lastly, we try to find and develop other neglected but promising areas to improve the world and try to further build the community of people working on these issues.
Rather than just doing what feels right, we use evidence and careful analysis to find the very best causes to work on. We work analytically, trying to improve the efforts of others via policy and advocacy. Our research agenda and approach are still in the very early stages and may change significantly as we grow and learn.
We’re backed by The Open Philanthropy Project, Effective Altruism Funds, and viewers like you.
Overview
Mentions in press and media 7
| Date | Title | Description |
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| Dec 3, 2024 | Is Unilever’s Sale of The Vegetarian Butcher A Turning Point for Plant-Based Meat? | 6 Mins Read Unilever is planning an auction to sell The Vegetarian Butcher, its flagship plant-based meat brand. This news has sent ripples through the industry, prompting many to ask: What does this mean for the future of plant-based meat,... |
| Apr 29, 2024 | Effective Altruism’s Bait-and-Switch: From Global Poverty To AI Doomerism | Effective Altruism (EA) is typically explained as a philosophy that encourages individuals to do the “most good” with their resources (money, skills). Its “effective giving” aspect was marketed as evidence-based charities serving the global... |
| Jan 22, 2024 | Unstuck: 5 New Year’s Resolutions For Alt Protein Marketers | 9 Mins Read As marketing experts, we know that consumers are not as rational as academic research leads us to believe. In 2024, it’s time to get unstuck and rethink our priorities. For the past decade, the alt protein industry has been focu... |
| Dec 8, 2023 | ‘Stop Pissing Americans Off’: Impossible Foods CEO Plans ‘Inclusive’ Rebrand to Shed ‘Woke’ Reputation | 6 Mins Read Does plant-based meat have an image problem? Peter McGuinness, CEO of Impossible Foods – one of the largest companies in the space – believes as much. To counter the off-putting “wokeness” associated with these products and take... |
| Aug 15, 2023 | Research Shows Dead Flies Could Be Transformed into Biodegradable Plastics – But Insect Farming Poses Welfare Issues | 5 Mins Read Scientists at Texas A&M University have found a way to turn dead black soldier flies into biodegradable plastic. Adult flies, which are said to have no competing applications (black soldier fly larvae are used in pet food, f... |
| Jun 2, 2023 | New Reports Suggest Support for Reducing Rodenticide Use | SAN FRANCISCO, CALIFORNIA, UNITED STATES, June 2, 2023/EINPresswire.com/ -- Research organization Rethink Priorities has released new reports revealing the hidden costs of using rodenticides to combat rodents in the U.S. The reports highlig... |
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FAQ about Rethink Priorities
When was Rethink Priorities founded?
Rethink Priorities was founded in 2018.
What has the press written about Rethink Priorities?
Parsers VC has collected 7 articles mentioning Rethink Priorities, among them “Is Unilever’s Sale of The Vegetarian Butcher A Turning Point for Plant-Based Meat?” (Dec 3, 2024) and “Effective Altruism’s Bait-and-Switch: From Global Poverty To AI Doomerism” (Apr 29, 2024).
Is Rethink Priorities still active?
Yes, Rethink Priorities is active; its latest activity on Parsers VC dates from Apr 8, 2025.