Startups
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Mentions in press and media 3
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| Apr 10, 2025 | The Art of Balancing Design and Functionality in Startups | In the world of startups, the allure of design can be intoxicating. Founders often chase the dream of creating visually stunning products. They believe that aesthetics alone will capture the hearts of consumers and investors alike. But this... |
| Apr 9, 2025 | Good Product Design Is More Than Aesthetics — How to Balance Pretty With Practical to Attract More Investors Here's how startup founders can leverage design thinking to create impactful products, align with customer needs and stand out in competitive markets. | There's a prevailing misconception in startups that good design is all about making things look pretty. Founders, eager to stand out in competitive markets, often fixate on the visual aspects of their products or brands — sometimes to the d... |